Content marketing is changing. To keep up with trends, see several quotes from industry experts. They will help you understand what is vital and what marketing elements put first.

1. Content Marketing
Tips for 2021
Experts Roundup

2. Every year content
marketing trends
change. Sometimes
those changes are
drastic and sometimes
slight.
But the ability to
understand, follow, and
effectively execute
these trends can help
your company compete
with the rivals.

3. Of course, it's not always easy to keep up
with those updates. Yet, there are content
marketing tips, and predictions industry
experts make. Today, we have gathered
some of them to help you navigate and
build effective strategies.

4. 1. SEO still
matters
SEO strategies are of great importance this
year. By focusing on the right keywords and
SEO strategies, you can improve your
rankings and generate more traffic and leads
from your content.
42% of SEO specialists still consider
improving the SEO performance
challenging. This way, this task continues
to be vital in 2021.
Lilach Bullock, Business & Mindset Coach

5. 2. Being flexible
Being able to anticipate trends and
changes in audience behavior based
on technology trends and updates
can help you adjust your (content
marketing) strategy and get ahead
of the wave.
when to change,
what to change,
how to continue to provide value for
customers.
The conclusion is to know:
Neil Patel, Co-founder of Neil Patel Digital

6. 3. Content repurposing
Reusing the same content for
different deliverables saves
time, money and allows you to
personalize content and scale.
We find this tactic awesome! That’s why
we also repurpose content. For instance,
an article can be a basis for email,
SlideShare presentation, post on social
media, etc.
Val Swisher, CEO of Content Rules, Inc.

7. Personalization means sending
real people information from
other real people – that's why
employee activation is the
future of marketing.
It’s always great to show real people behind
your brand. That helps to humanize your
company and build stronger relationships. On
the other hand, your content should align with
the customers' needs and interests.
Michael Brenner, CEO at Marketing Insider Group
4. Content
personalization

8. It's not what you sell to an
audience...it's how you serve
an audience that matters.
There is a difference.
We really advise you to create valuable and
helpful content. Engage your potential
customers, educate them about your
products, solve their problems, and only then
sell.
Joe Pulizzi, The Tilt News Founder
5. Putting customers
first

9. 6. Working on
links
Struggling to get high-quality
backlinks to your website?
That's why it's STILL a ranking
factor.
Joshua Hardwick, Head of Content at Ahrefs
Quality backlinks continue to be one of
the top-ranking factors for Google.
Moreover, 92% of marketers believe that
links will still be ranking criteria in Google
algorithms in five years. So, link building
should be an integral part of your
strategy.

10. Last but not least, here is a sum up from Tim Soulo,
Ahrefs’ CMO:
1. Our content brings us new
customers (duh!)
When it comes to "content marketing"... I can see at least 10
different areas where it generates a "return" for us.
2. Our content improves the
retention of existing customers.
3. Our content helps re-activate
past customers.
4. Our content helps with revenue
expansion (selling more to existing users).
5. Our content fuels the Word Of
Mouth.
6. The traffic that we get to our content leads to
the "Mere Exposure Effect" (check it on Wiki).
7. Our content helps us build a
solid reputation in our field.
8. Our content fuels our paid
acquisition.
9. Our content helps to remove some
strain from our customer support team.
10. Our content helps us to "get
featured."

11. We sincerely hope these thoughts and predictions
from top industry experts will help you build a strong
content marketing strategy.
As always, Adsy is here to help you with link building.
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