Learn how you should arrange your content strategy to reach goals in 2022. We've gathered some content types, approaches, and techniques that will help you shine in 2022.

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5 Data-driven
Content Strategy
Predictions for
2022
Content Marketing Series

2. Introduction
2022 is at the door. That’s why it’s time to
think about how you will engage and
communicate with your customers in the
next year.
67% of companies even plan to increase
their content marketing budgets in 2022.

3. But no worries if you can’t afford to change
your budget palpably. In this presentation,
we’ve gathered major predictions for
2022.
Thanks to them, you’ll understand which
directions to choose and what approaches
to use.

4. 1. Re-think content
types you are using
Statista reports that 83% of respondents use
blog posts or short articles as part of their
content marketing efforts.
Case studies (60%) and infographics (34%)
stay the most trusted sources for readers.
B2B specialists claimed that the most
successful content types were research reports,
articles under 3,000 words, and eBooks.
So, you may use information when picking
content types. Yet, keep in mind your target
audience and the industry you work in.

5. 2. Find your “why”
behind the content
strategy
Brand awareness,
Credibility/trust,
Education.
Content Marketing Institute shares that for most
B2B companies, three main “whys” are:
Statista adds that B2C marketers have mainly
the same goals.
This way, concentrate mostly on giving value
with your content. It should be helpful,
informative, relevant, and solve users’ problems.

6. 3. Consider your tone
of voice and message
Every company has its unique tone of voice and
the way it communicates with its audience. That
helps to build stronger connections and make
customers more loyal.
In 2022, keep paying attention to the
generations you work with to create content
that will be appealing and highly anticipated by
them.
Also, don’t forget about the pandemic influence.
So, compose content that is more empathetic
and supportive.

7. 4. Value customers’
time
No one likes to be tricked with loud headlines.
This way, ensure your titles correspond with
what’s inside the article. Also, based on the
information we’ve shared earlier, offer content
that fits your customers’ needs.
Don’t forget that users’ consideration span is
rather short, so you need to hook them in
straight away.

8. 5. Pay attention to
search engine
optimization
SEO must be an inseparable part of your
content effort. Without it, you won’t climb high
on SERP. And doing this is essential.
95% of the traffic stays on the first search
engine result page. Moreover, the first result
gets 28.5% more clicks!
So, you have to use the best SEO copywriting
practices to ensure your texts rank high and are
visible to your current and potential audiences.

9. 2022 might be pretty challenging
taking into account the pandemic.
Also, generations Y and Z are
growing, making them capable of
paying part of society.
Yet, with these recommendations,
you can take into account the most
prominent content types and
approaches to amuse your clients.

10. Rank higher on SERP in
2022 thanks to quality
links. It’s easy with Adsy.
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