How do you boost innovation, teamwork and speed? In this presentation at Project Management Institute, Sweden Pernilla Dahlman, CEO at Daresay and Elin Wigant, Head of Project Management Team at Daresay give you the answers.

1. DARESAY

2. Pernilla Dahlman
CEO Daresay
pernilla.dahlman@daresay.co
@graspery
DARESAY
Elin Wigant
Head of Project Management Team, Daresay
elin.wigant@daresay.co
@elinwigant

3. RESPONSIVE
LEADERSHIP FOR THE
DIGITAL ERA
To boost innovation, teamwork and speed.
DARESAY

4. “Change has never
been this fast. And
change will never be
this slow again.”
Gordon Moore, Co-Founder of Intel

5. “Today your are not
behind your competitors,
you are not behind your
technology, you are
behind your customers.”
Rishad Tobaccowala,
VivaKi & TED speaker

6. DARESAY

7. SKAPA
ENASTÅENDE
KUNDUPPLEVELSER

8. DARESAY

9. We create game-changing digital customer
experiences to empower businesses,
delight customers and improve the world.
DARESAY

10. 2
Offices
75
Employees
20
Nationalities
DARESAY
Our numbers
2008
Founded

12. HOW DO WE CREATE
A CUSTOMER
CENTRIC VISION?
DARESAY

13. HOW DO WE BUILD THE NEW
“DIGITAL” ORGANIZATION AND
WHAT KIND OF LEADERSHIP IS
REQUIRED?
DARESAY

14. WHAT PRODUCTS AND
SERVICES SHALL WE
DEVELOP TO DELIVER
CUSTOMER VALUE?
DARESAY

15. WHAT DOES OUR ECO-SYSTEM
LOOK LIKE?
HOW CAN WE CREATE VALUE
TOGETHER WITH OTHERS?
DARESAY

16. HOW DO WE MEASURE
THAT WE DO THE RIGHT
THINGS?
DARESAY

17. INNOVATION
CULTURE
DARESAY

18. Purpose and Values
Networked Organization
Empowerment
Prototyping
Diversity
DARESAY

19. PURPOSE
DARESAY

20. “STRATEGY JAM”
INVOLVING
THE WHOLE
ORGANIZATION

21. PROBLEMS WE WANT TO
SOLVE, TARGET
GROUPS WE WANT TO
HELP

22. REACH MANY
SIMPLIFY LIFE
DRIVE CHANGE

23. WIKIPEDIA
ON US 2024
Legendary customer centric
digital agency based in
Stockholm Sweden, with
nodes in several parts of the
world. Award winning
innovators of the quality of
life and renowned for their
profound impact on
business- and societal
transformation …………….
DARESAY

25. THE NETWORKED ORGANIZATION
DARESAY

26. UNDERSTAND
PEOPLE AND THE
EMPLOYEE JOURNEY

27. THE ORGANIZATION
AS OPEN PLATFORM

28. SOLID RELATIONSHIPS
WITH EMPLOYEES,
CLIENTS AND
PARTNERS

29. EMPOWERMENT
DARESAY

30. PSYCHOLOGICAL
SAFETY

31. TRUST
DARESAY

32. TILLIT
DARESAY

33. WE-CULTURE
MAKES US BRAVE

35. SAY YES
DARESAY

36. DRIVE OUR OWN
BUSINESS
DEVELOPMENT

37. OWN COMPETENCE
DEVELOPMENT AGENDA

38. EMPLOYEE LED
MEETINGS

39. SHARED
RESPONSIBILITY
FOR OUR OFFICE
ENVIRONMENT

40. EXPERIMENT AND
PROTOTYPE
DARESAY

41. Listen
Ideate
Prototype UnderstandUSER
How we do things
DARESAY

42. Many organizations work like this
DARESAY
IDEA ANALYSIS DECISION IMPLEMENTATION LAUNCH

43. CUSTOMER CENTRIC
AGILE METHODS
Understand
IdeatePrototype
Listen

44. STRATEGY CONCEPT REALISATION
UX
Digital prototypes
User testing
Backlog MVP
Customer interactions
Customer insight
Concept
Prioritization
Development
User testing
Launch
Feedback
DARESAY
The whole business development process

45. TESTING SOME NEW
HARDWARE

46. PLAYFUL
BUT NOT PLAY

47. SIMPLE SKETCHES
ENCOURAGE CUSTOMERS
TO FILL IN

48. INTERACTIVE
PROTOTYPES

49. DARESAY
Example: TV4 Fotbollskanalen

50. DIVERSITY
DARESAY

51. Nationality
Gender
Sexuality
Competence
Personality
Passions
Agendas
Teams
DARESAY

53. DIVERSITY
IS ALSO
CHALLENGING

54. WE RECRUIT PEOPLE
NOT ROLE
DESCRIPTIONS

55. LEADERSHIP
PHILOSOPHY
DARESAY

56. Be caring, curious, daring and responsible in everything you do.
Be confident and continuously work to grow self awareness.
Encourage a prototyping approach to problem solving.
Encourage employee initiative and co-lead with them.
Act proactively to reach company targets.
Communicate the vision to create belief and commitment.
DARESAY

57. LEDA SIG
SJÄLV
DARESAY

58. REFLEKTION OCH
ENSKILDHET

59. RÖRELSE OCH
AVKOPPLING

60. PASSIONER OCH
GLÄDJEÄMNEN

61. HÅLL
KOLL PÅ
OMVÄRLDENDARESAY

62. SKÄRNINGSPUNKTEN
MELLAN TEKNIK
OCH KULTUR

63. FÖRSTA KOMPLEXA
FRÅGOR GENOM MUSIK,
TEATER OCH KONST

64. ETIK
DARESAY

65. LEDARUTBILDNING SOM
BYGGER BILDNING
OCH STOR EMOTIONELL
RESONANSBOTTEN
DARESAY

66. DARESAY

67. PROJECTS
DARESAY

68. CUSTOMER CENTRIC
AGILE METHODS
Understand
IdeatePrototype
Listen

69. CUSTOMER
INTERACTION

70. MEASURING CUSTOMER
DATA TO LEARN ABOUT
CUSTOMERS’ DIGITAL
BEHAVIOUR

71. ANALYSIS

72. CO-CREATION

73. IDEATION

74. TRIGGER MATERIAL

75. TRIGGER EXAMPLE

76. PROTOTYPE & MOCKUP

77. TECHNICAL
DEVELOPMENT

78. DARESAY
Example: TV4 Fotbollskanalen

79. DIFFERENT KIND OF
INNOVATION PROJECTS
DARESAY

80. Customer: identify
& create new digital
services that
customers desire.
CHALLENGE
DARESAY
“Help us get the most satisfied
bank customers in Sweden”

81. LÄNSFÖRSÄKRINGAR
ENABLING CUSTOMERS TO DO 95%
OF THEIR BANKING ON A MOBILE.

82. Customer: strategically
establish a
cross-functional
efficient way of working
around the
development of digital
services
DARESAY
CHALLENGE

83. ARBETSFÖRMEDLINGEN
CONCEPT DEVELOPMENT
AND STRATEGY

84. LABS
EXPLORATIVE PROJECTS

85. PROJECT
CHALLENGES
DARESAY

86. DARESAY
Laws and regulations
Technically complex environment
(example: multiple backend systems)
Security
(high security demand)
Multidisciplinary
(large organizations, many stakeholders)
Innovation
High quality delivery
COMPANY PERSPECTIVE
Not used
to agile

87. DARESAY
Cool
Personal development ambitions
Strong guiding values
High expectations on projects
Diversity
EMPLOYEE PERSPECTIVE

88. WE CO-CREATE!
WITH YOU
WITH THE END CUSTOMERS
WITH THE EXPERTS
IT STARTS BEFORE THE
PROJECT STARTS

89. DARE
TO SAY
NO!
Insights & Strategy
DARESAY

90. HOW DO WE PREDICT, ASSESS AND
EVALUATE PROJECTS?
DARESAY
CHALLENGE STATEMENT:

91. We use this tool to align
our views. We do this so
that we can select the
right projects to work on.
DARESAY
PREDICT > ASSESS > EVALUATE
During the project the
tool should be used for
making sure what we
originally predicted is
true.
After the project is
delivered we can use the
tool to evaluate the
outcome and learn from
what we have created.

92. IMPACT
MONEY
GROWTH
CAPABILITY
CHALLENGE
DYNAMICS
PROJECT NAVIGATOR
DARESAY TOOLS

93. IMPACT
MONEY
GROWTH
CAPABILITY
CHALLENGE
DYNAMIC
DARESAY
PROJECT NAVIGATOR

94. IMPACT
MONEY
GROWTH
CAPABILITY
CHALLENGE
DYNAMICS
DARESAY PROJECT NAVIGATOR v2.0
PROJECT NAME:
DATE:
WHO:
YES PLEASE
NO THANKS

95. DARESAY
HOW DO WE CREATE MOTIVATED
TEAMS?
CHALLENGE STATEMENT:

96. Change in
project/customer
needs
Individual goals
and requests
Existing/ongoing
projects
DARESAY
Represented by
competence lead
Represented by
allocation responsible
Represented
by project
manager
OUR ALLOCATION
CONCEPT

97. PROJECT GUIDING
PRINCIPLES

98. DARESAY
Our guiding principles are our
way to manage and deliver
projects based on company
values and our joint best
practice - it’s NOT a
step-by-step rule book

99. DARESAY
Principle 1:
We define the team and
roles

100. Principle 2:
We are always
multidisciplinary
DARESAY

101. DARESAY
Principle 3:
We continuously
manage expectation
and changes

102. DARESAY
Principle 4:
We follow up on client,
people and target.

103. DARESAY
Start team
& project
Follow up
& adjust
Reflect &
celebrate

105. DARESAY
KEY TAKE-AWAYS

106. DARESAY
1.
HAVE COURAGE.

107. DARESAY
2.
BUILD SAFETY AND
TRUST.
1.
HAVE COURAGE.

108. DARESAY
3.
ALWAYS BE
MULTIDISCIPLINARY.
2.
BUILD SAFETY AND
TRUST IN THE TEAM.
1.
HAVE COURAGE.

109. DARESAY
3.
ALWAYS BE
MULTIDISCIPLINARY.
4.
PROTOTYPE AND LEARN.
ALWAYS.
2.
BUILD SAFETY AND
TRUST IN THE TEAM.
1.
HAVE COURAGE.

110. The Courage Report
● 9 out of 10 think it is important to be
brave to develop an organization in
the right direction
● 7 out of 10 think they are quite
courageous in their professional role
● Only 1 out of 5 thinks that their
company is very courageous.
compared to other companies.

111. THANKS
Elin Wigant
Head of Project Management Team
elin.wigant@daresay.co
@elinwigant
DARESAY
Pernilla Dahlman
CEO
pernilla.dahlman@daresay.co
@graspery