6. Innovation helps to ensure the
future success for the company in
a rapidly changing world.
Innovation motivate and excites
people. It’s a way for an
organization to unite around
something positive.
- TOM PULLLEN
9. TYPES OF COMPANIES IN TERMS OF
INNOVATION
Technology
Consumer goods and Services
Transportation and Energy
Health Care
Media and Telecommunication
10. TECHNOLOGY COMPANY
relating to the research, development, or
distribution of technologically based goods and
services.
contains businesses revolving around the
manufacturing of electronics, creation of software,
computers, or products and services relating to
information technology
11.
12. CONSUMER GOODS AND SERVICES
Consumer goods are the end
result of production and
manufacturing and are what a
consumer will see stocked on the
store shelf. Clothing, food, and
jewelry are all examples of
consumer goods
Consumer services are intangible
products or actions that are typically
produced and consumed
simultaneously. Common examples
of consumer services are haircuts,
auto repairs, and landscaping.
13. TRANSPORTATION AND ENERGY
Transportation Means any government, municipality, body
corporate, or organization, firm or person carrying
or providing for the transit of passengers, whether
by vessel, aircraft, railway, highway or otherwise,
and includes any 2 or more such transporting companies co-
operating in the business of carrying passengers
Energy company relate to
producing or
supplying energy, i.e., oil and
gas drilling and refining or
power utility companies.
14. HEALTH CARE
Person/company
that is principally
engaged, directly or
indirectly through
its subsidiaries, in the
business of owning, operati
ng or managing Health
Care Facilities or healthcare
operations or providing
healthcare services.
15. MEDIA AND TELECOMMUNICATION
An industry grouping that
includes the majority
of companies focused on new
technologies by means of
communication and connecting
people.
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23. 1. How does innovation affect the
market status of a company?
2. State a reason how can a
company such as Apple stays on
top or being a most innovative
company?