2. GENRES & STRUCTURE
The genre of our music video will be within the Drum and
Bass / Electronica range, to study these areas i have analysed 3
music videos within these genres: Skream ft example - shot
yourself in the foot again, this features a narrative video. Chase
and status ft Tempa T - hypest hype a performance based video.
Ed sheeran - A Team a narrative based video. i have chosen
these songs as they fit into the structure categories i will be
using, my music video for Chase & Status - Time will be a
narrative based video using a story line to express the lyrics and
feel of the music so viewers can empathise with the actors
which will intern interest them into this song creating imagery
to this lyrics increasing record sales.
3. MISE EN SCENE
I have noticed from the three videos i have analysed that there
is a particular dress style for the videos, the groups often
interested in this music have a particular dress sense and style.
People are often dressed in designer clothes with short cut hair
styled in a particular way, there is often a few people in the
video wearing flat caps and this gives a distinct urban look.
For our video we will be filming within a group which dress in
this sense day to day so we will not be needing to majorly
change any of the dress styles in the video, we have done this
for ease of filming and it keeps costs down for the music video.
4. CAMERA
The usage of camera angles and techniques are particularly
unique within the genre of Drum and Bass / Electronica, there is
often a wide range of angles used within the music videos to
give the feeling that it is slightly out of control. The not so
organised feel to the videos give it a seemingly home made
appeal to the video, it gives the viewers a feel that they can
relate to when in similar environments and creates imagery for
aspirers of this lifestyle to “live up to”.
The techniques used give the videos a unusual appeal to them,
for example shots taken looking through a glass or using a fish
eye lens on a camera, techniques are changed to stand out from
other music videos.
5. EDITING
The editing within the music videos i have analysed uses a range
of techniques to keep the audience interested and to emphasise
the moods and feel to the music being played. The clips become
shorter with more frequent cuts as the tempo of the music
increases and often the video cuts to the beat of the music in
the most intense parts of the songs, this also works the other
way down the scale, as the music slows down the cuts become
less frequent and in times of particular importance within the
lyrics or part of the video slow motion is often used to express
this and further emphasise this. The use of black and white is
often used to portray moods within the videos and i will be
looking to potentially use this within my own video to portray
the girls mood and feelings.
6. RELATIONSHIPS BETWEEN
VISUALS AND LYRICS
Within the music videos of drum and bass / electronica the
videos that have a narrative structure both had a strong
relationship between visuals and lyrics. The visuals often portray
the lyrics within the music video by using actions or by acting
out the point they are talking about, For example in the video
to “shot yourself in the foot again” the man is seen cheating on
his girlfriend as the lyrics “shot yourself in the foot again” are
heard this is showing the relationship between him cheating and
how it will effect him later on, this is proven to be right as later
in the video he is kicked out of his house by his girlfriend. Music
videos in the structure of performance often don’t have as
much visual to lyric relationships.
7. RELATIONSHIPS BETWEEN
MUSIC AND VISUALS
The relationship between music and visuals are very strong
within the genres of music i am studying, it is often seen as the
music intensity increases i.e the cuts become more frequent
with the music, as the beat gets faster so do the cuts, this is a
technique used to make the video seem upbeat, wild and crazy
in a particular way to appeal to aspirers and people who can
relate to similar situations. The visuals feel can also change for
example as cuts become less frequent and slow down
sometimes slow motion is used and black and white in extreme
examples, we have been looking within our group to potentially
use this black and white idea as we will be trying to portray and
upset girl in a dark down place and this will convey this image.
8. CONCLUSION
throughout the three textual analysis essays i have done i have
learnt a lot about mainly the editing and camera angles used,
because i listen to the genre of music i already had an idea of
mise en scene, but this work has broadened my views on how i
will proceed to edit my music video and the types of camera
angles i may use.
The genre will mean whilst showing a narrative story i must edit
it in a fast manor to keep the video upbeat and interesting so it
matches the song keeping the viewers watching at all times.
The mise en scene, costume, props and cast must look the part
to make a successful video in this genre and this could be my
biggest challenge making everything look legit.
