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© Impact Leadership Group P a g e | 1
One Page Sales and Marketing Plan
Event ___________________________________ Date ____________________
1. Purpose ________________________________________________________
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2. Benefits ________________________________________________________
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3. Target / Niche ___________________________________________________
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4. Identity / Image _________________________________________________
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5. Weapons / Tactics _______________________________________________
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6. Budget (Time & Dollars) ____________________________________________
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7. Conversation ___________________________________________________
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8. Evaluation and Correction _________________________________________
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