Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.

1. Your Business Is Not The Story.!
Or,
why
you
need
to
be
your
customer’s
best
friend!!
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2. As business owners, you’ve never had it so
good.!
Let’s
think
about
that
for
a
minute…!
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3. Back in the day…!
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4. Remember these?!
Libraries
Encyclopedia
Britannica
Cold-­‐calling
customer
feedback
programs
!
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5. That was then, this is now -!
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6. There’s one small problem, though…!
!
While
customers
may
want
a
solu9on
now,
they
don’t
always
want
it
in
a
way
that
fits
your
approach
!
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7. You may think you’re helping.!
But
the
customer
sees
things
differently...!
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9. So, how do you interact without
interrupting?!
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10. So, how do you interact without
interrupting? You be a PAL!!
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11. So, how do you interact without
interrupting? You be a PAL…!
Process
!
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2012
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12. So, how do you interact without
interrupting? You be a PAL…!
Process
Acknowledge
!
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13. So, how do you interact without
interrupting? You be a PAL…!
Process
Acknowledge
Learn
/
Lead
!
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14. Process!
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15. Process!
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16. Process!
Search
your
audience
Search
your
compe99on
!
Process this information for next steps!
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17. Acknowledge!
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18. Acknowledge!
“We
hear
you!”
“Can
we
help
you?”
!
“Here’s how we can help.”!
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19. Learn / Lead!
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20. Learn / Lead!
Filter
cri9cism/feedback
to
the
right
team
So
sell/lead
!
Build into future campaigns!
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21. Is it really this simple?!
!
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22. Yes and No (don’t you just hate that?!?)!
It
s9ll
takes
legwork,
understanding
and
commitment
to
get
it
right.
And
you
need
to
educate
your
customers
on
your
approach.!
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23. But the rewards are infinite.!
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24. The technology is coming…!
and
social
search
will
never
be
the
same
again!
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25. Until then, you can still succeed…!
Learn
to
be
a
PAL
Learn
to
be
human
in
a
non-­‐human
world
Never
stop
learning!
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26. Thank You.!
Ques9ons?!
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