More than 10 years of diversified Experience in Digital Marketing, Product development, Vendors/Agency management Reporting & Analysis has given me a deep customer insight into how creative and knowledgeable an individual is ought to be in all fields of industry. Hence, I can confidently say that I am a valuable asset for any Organization that I work for.

1. DANIYAL QAMAR
+966558697145 (Saudia Arabia)
daniyalqamar@live.com | https://sa.linkedin.com/in/daniyal-qamar-51a6831a
PROFESSIONAL EXPERIENCE
More than 10 years of diversified Experience in Digital Marketing, Product development, Vendors/Agency management Reporting &
Analysis has given me a deep customer insight into how creative and knowledgeable an individual is ought to be in all fields of
industry. Hence, I can confidently say that I am a valuable asset for any Organization that I work for. Areas of expertise include
Arabsat- satellite Communication
Leading satellite operator in MENA Region, Worldwide Ranking #6th
Nov 14 -Present
Senior Marketing Communications Specialist Best Campaign of the Year Award in Satellite show (USA), Employee of the
year 1 Time)
Major Responsibilities:
• Responsible to build a communication strategy for sales, customer services and marketing department to build a
strong brand Image, increase awareness and generate leads.
• Responsible to manage end to end executions of events. Coordinate with appropriate sales or marketing personals
to discuss communication needs
• Responsible to integrate communications with the corporate customers about partnerships, new product
launches, PR events etc. Share with them the results to encourage the healthy relationship
• Management of Digital assets, website, PR events, media buying with the help of digital and creative agency.
• Preparing the digital marketing communications budgets. Monitoring the promotional budget to ensure that
activities are being planned and executed inline within the budget
• Explore / propose partnerships and new initiatives in the Marketing communications domain
• Assist in the creation and implementation of various digital initiatives including: content, email, newsletter, digital
ads, SEO, website, social media platforms that leverages the right platforms in the right ways to build loyalty and
inspire action
• Execute regional marketing campaigns for products & selling which also includes OOH
• Responsible for company level mobile app development on all the OS platforms
ZonG - CMPak
World’s Largest Telecom Operator China Mobile Communication Corporation’s subsidiary
March 12 to Nov 14
Senior Executive Channel Planning
Conducted different key commercial activities, including:
• Increase / enhance product and service offering at channels by virtue of Channel specific pricing and bundling
• Region wise Packages and VAS development to increase revenue and penetration targets
• To gauge the impact of BTL communication and share the impact analysis to the segments head to optimize the
product mechanics, pricing and targeted base.
• To develop relevant, innovative & exciting customer value propositions for the segment & relevant sub-segments,
incorporating pricing recommendations, customer experience (e.g. Channel strategy, VAS, loyalty & lifestyle
benefits, branding & communications)
• Responsible to define selling campaigns at channel level to help the segments/VAS to increase revenue and
penetration
• Channel Optimization – (USSD, BI, Digital, SMS Broadcast, OBD or Physical (retail) etc).
• Digital & Creative agency
management
• Media Planning & Buying
• PR Event management
• Lead generation Offline &
Online platforms
•
• Product Portfolio
Management
• Project Management
• Customer Experience
Management/external and
internal communications
• Communication strategies
• Corporate website
management & Analytics
• Brand risk management
• Digital Marketing (Emails,
Newsletter, Press etc.)

2. • Pre and Post Product launch analysis – (Business cases & ROIs).
• Cross functional communication.
• Market Intelligence and Industry benchmarking.
• CEM initiative based on Voice of Customers.
• Explore / propose partnerships and new initiatives in the Digital Marketing domain
ZonG - CMPak
World’s Largest Telecom Operator China Mobile Communication Corporation’s subsidiary
Feb 10 to March 12
Executive Value Added Services (Best Employee of the Year Award in Mid-Year Conference)
Conducted different key commercial activities, including:
• Portfolio management – VAS Commercial, e.g. Segmented VAS, IVR, Sports & Islamic, Event Base VAS etc. (54%
growth in Portfolio).
• 101% revenue target achievement
• Acquisition campaign – (Incremental Take up of 0.9 Million subscribers in less than a month
• Design and Implement Mega Campaigns To support VAS Targets (>60 Million In 90 Days Reference ZONG Mega
Challenge-1,2 & 3)
• Introduction of Voice of Customer as a mandatory part of any optimization – (Commercial or Lifecycle)
• Analysis & Reporting – VAS Dashboard & Ad-hoc
• Complete ownership of Marketing Mix – (Product, pricing & promotion etc.)
• A&P Budget management – (ATL & BTL)
• Channel Optimization – (USSD, BI, Digital, SMS Broadcast, OBD or Physical (retail) etc)
• Pre and Post Product launch analysis – (Business cases & ROIs)
• Market Intelligence and Industry benchmarking
• VAS Selling Campaigns on Physical & Electronic channels (Award winning project name: Call Center to revenue
generating center for VAS)
• Representation of VAS Commercial at all major meetings
ZonG - CMPak
World’s Largest Telecom Operator China Mobile Communication Corporation’s subsidiary
Oct 09 to Feb 10
Senior Analyst System and Process, Customer Support (Best Employee of the Year Award in Mid-Year Conference,
Employee of the month 2 Times)
• In-house development (BOSS/Channel Integrated and Standalone applications)
• Guiding/coaching QA assurance and training departments on various product launches, policy and procedures
• Information sharing (daily updates) with CC, CSC and CSD channels on daily basis and ensure excellent customer
experience at CS Level
• Big initiative to expand customer services via Facebook and Zong official website via chat modules
• Ensure Smooth execution of the time to time launches of the products by Marketing and ensure excellent
customer experience
EDUCATION
COMSAT UNIVERSITY - MBA- Marketing (CGPA.3.30/4.00)
University of Central Punjab - Bachelor of Computer Sciences 4 Years Honr’s (CGPA.3.00/4.00)
AWARDS
• Satshow2016 –Via Satellite Excellence award “Social Media Campaign of The Year” Washington DC, USA
• Best Employee of the Year award (China Mobile & Arabsat)