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1. • Opening - In a recent survey by Sports Marketing, it was revealed that
the UK’s running population has reached an impressive 10 million
runners. With much more accessible events popping up for UK
runners, such as Park Runs, it’s not hard to see why so many people
are taking up the sport.
• Next -. With the explosion of the smartphone in the past 10 years,
fitness apps to complement people's workouts became increasingly
popular. From tracking nutrition to discovering new running paths,
the range of apps has something for everyone.
• Strava is a fitness app with over 8 million users - its users have run
5,000 laps around the globe. Following in the footsteps of Apple's
health center, a long list of health related apps now flourish on the
daily downloads lists.