The document summarizes television scheduling and audiences in the UK. It discusses the target audiences for morning (ages 1-16), mid-day (ages 21+), and night time (ages 16+) television. It also outlines the most popular channels and genres, which include BBC One, ITV, Channel 4, dramas, sitcoms, and chat shows. The document defines television terms like watershed, hammocking, and pre-echo.
2. Who is the audience(Morning)?
The target audience for the morning is usually1-10 year olds due to the bright
colours, bold characters and easy to understand storylines. The most popular
children’s channels in the morning are usually Channel 5(Milkshake), Cbeebies,
CITV and CBBC.
The target audience for morning television is also16+ depending on the
channel as some people over the age of 16 enjoy watching the news in the
morning before work/education as it helps them to understand what is going
on in the world and hear different stories about what is happening in their local
area. The channel which Is most popular for this audience is usually BBC1.
3. Who are audience(Mid-day)?
• The target audience for mid day television is usually 21+ due to it being
mainly talk shows and sit coms(E.G. Loose Women- ITV and Baby
Daddy- E4),the people who would be watching these would either be; stay
at home parents, housewives or unemployed people. The main channels
viewed are Channel 4 and E4 which have a continuation of catch up TV
mainly including sitcoms such as ‘The Big Bang Theory’ and How I Met
Your Mother’ which are both wildly popular TV shows.
4. Who is the audience(Night Time)?
• The audience for Night time television is 16+ due to most shows using bad
language which isn’t suitable for younger people who may get offended at
the content. Shows include; X Factor, Saturday Night Takeaway,
Eastenders, Corrination street and Hollyoaks which are all shows that have
a continual storyline which may be confusing to younger people. The Most
popular Channels include BBC, E4, ITV and Channel 4.
5. What are most popular Channels/genres?
The most popular channel is BBC One
which mainly shows dramas and political
shows.
The second most viewed channel is ITV
which is mainly chat shows and dramas.
The third most viewed channel is Channel 4
which mainly shows dramas and sitcoms.
Overall the most viewed genres across TV
are Dramas closely followed by sitcoms and
chat show.
6. Repeats.
• Channels such as E4 and Channel 4 have ‘plus one’ channels where one hour
after the original show began it is repeated on another channel.
• There is also on demand sites for channels that have a large viewer count to
allow the viewers to catch up on shows that they may have missed at any
point for up to 1/2weeks after the show originally aired.
7. Definitions:
• Watershed: watershed is when after a certain time shows with adult content
can be displayed, so in the UK this time is usually 9:00pm.
• Hammocking: hammocking is where a less popular TV show will be
scheduled in between two very popular TV shows as most viewers will just
stay on the same channel therefore making the unpopular TV show will
receive more viewership.
• Pre-echo: per-echo is when the diagetic sound of speech is played before the
action is done(before the lips have moved for this sentence).
