This presentation highlights main trends regarding the future of mobility with deep diving on how emerging new technologies can help to accelerate transition into the new.

1. Innovation Day
Mobilità del Futuro
Danilo Mazzara
30, Marzo 2017
@DaniloMazzara

2. 2Copyright © 2017 Accenture All Rights Reserved.
Opportunities to catch
The century of smart mobility
Conclusions
Agenda

3. 3Copyright © 2017 Accenture All Rights Reserved.
In the coming years mobility will be completely changed, innovation is coming outside
the industry
The Game Changer in the Mobility
Stealth startup focused on building a small, all-electric plane that
can take off and land vertically.
99-mile system between Dubai and Abu Dhabi, aiming to reduce
the two hour trip to a mere 12 minutes
Computer vision dash-cam
collects anonymized safety
data from its connected
camera network
Platform for local delivery powered by a fleet of wagon sized
autonomous robotic vehicles
Nexar uses smartphones to
create an AI-backed dashcam
network that works to predict
and prevent accidents.
Source:CB Insight GAME CHANGERS The year’s emerging trends to watch and high-momentum startups with world-changing potential.

4. 4Copyright © 2017 Accenture All Rights Reserved.
Five major trends are forcing to find new, innovative and sustainable in the field
Key Trends
 More than half of the world’s population live in urban areas, this
number is predicted to swell to 66% by 2050
 Roughly 2 billion of the world’s young people are digital natives, and
by 2030, 3 billion people are expected to enter the middle class
 At the current rate of increasing resource consumption, we will need
three planets by 2050 to meet demand which is clearly not possible
 A preference for access rather than ownership is now mainstream,
with more than 110 million people in North America already in the
collaborative economy
 8 billion devices are now connected to the internet; by 2030, that
number is forecast to grow to 1 trillion
Urbanization
Shifting global
population
Sustainability
consciousness
New consumer
behaviors
The internet of
everything

5. 5Copyright © 2017 Accenture All Rights Reserved.
The impact of innovation in the mobility field is huge, in our recent research we
discover that digitalization in the automotive could unlock $3,8 trillion of value
The impact of Digitalization for Industry and overall society
Potential benefit driven from Digitalization in the
automotive industry (in mln $)
 Which are the most promising areas ?
 Is there any trends we can leverage to
favor transition ?
 Which are the main key enablers ?
 How to go there ?
 Which will be the key implications in
the future?
1
2
3
Source: Unlocking $100 Trillion for Business and Society from Digital Transformation, Accenture
4
5
3.770
670
3.100
Industry Society Total

6. 6Copyright © 2017 Accenture All Rights Reserved.
Opportunities to catch
The century of smart mobility
Conclusions
Agenda

7. 7Copyright © 2017 Accenture All Rights Reserved.
In the mobility space the "Connected Car" shows remarkable growth dynamics with
several technologies that are unbundling the auto value chain
Which are the most promising areas ?: Example Connected Car1
57
77
10
9
34
16
2015
88
6
121
0
+3,2%
Embedded connectivity
Tethered connectivity
Smartphone / Mirroring
Not Connected
2025
New Cars Sold per type of connectivity
(in mln units)
Source:CB Insight Disrupting The Auto Industry: The Startups That Are Unbundling The CarSource: Connected vehicle Succeeding with a disruptive technology, Accenture Strategy

8. 8Copyright © 2017 Accenture All Rights Reserved.
The rising of new consumer behaviors is the trend that can be exploited and leveraged
to favor transition
Is there any trend we can leverage to accelerate transition?: New Consumer Behaviors2
77
61
92
51-70
(Boomers)
36-50
(Gen X)
15-35
(Millenials)
People per Age Group in USA
(mln)
Key consumer trends
From product
and services to
experience
From ownership
to access
Hyper
personalization
Trend Example
Source: Unlocking $100 Trillion for Business and Society from Digital Transformation, Accenture

9. 9Copyright © 2017 Accenture All Rights Reserved.
Emerging technologies are the key enablers and their continuous cost downsizing
make them cheaper and more affordable
3 Which are the main key enablers ?: Technology
700
2007 2013
-99%
100.000
80
30.000
2009 2014
-100%
0,2
1984
30,0
2014
-99%
Key technology emerging
Source: Circular Advantage Innovative Business Models and Technologies to Create Value in a World without Limits to Growth, Accenture
 Big data & Analytics
 Cloud
 Social Media an platform
 Artificial Intelligence
 Internet of Things
 Mobile-based sensing
location
 Robots and Drone
 3 D printing
 Autonomous vehicles
 Electric Vehicles
Data &
Platform
Hardware
and
Sector-
specific
Technology Cost comparison in $ Tesla Model 3
 35K $ (1/3 compare to previous model)
 400K units ordered as of today
 180K orders in the first 24 hours with and
average price around $42k (~$7,5 bln)
Area Technology Drone
Solar
Sensors
(3D Lidar)

10. 10Copyright © 2017 Accenture All Rights Reserved.
The ability to easily connect with external ecosystem will drive future success
How to go there ?: Ecosystem
R&D Crowd Innovation Innovation ecosystem
Incremental
What
Distanzadallatecnologiacore
How to innovate
Grado di apertura verso l’esterno
SustainableDisruptive
The Innovation Matrix
Automotive example
ABS
Common Rail
Self-parking car
Self-assembly Car
GPS
Electric Vehicle
Black Box
Self-driving car
+-
4

11. 11Copyright © 2017 Accenture All Rights Reserved.
Identify new partners in the ecosystem to drive breakthrough innovation
How to go there ?: Example Electric Vehicles Ecosystem
+-
4
Veicoli elettrici Infrastruttura Stazioni di Ricarica
Demand Mgmt. &
Home Integration
Fatturazione e
Reporting
Stazioni di
Ricarica
Ops &
Manutenzione
Stazioni di
Ricarica
Sviluppo
Stazioni di
Ricarice
Manutenzione
e Garanzia
Servizi
Finanziari
Distribuzione e
Vendita
Produzione
(OEM)
Servizi di Ricarica
Progettazione e
produzione dei
veicoli elettrici
Marketing e
vendita
dei veicoli
elettrici
Gestione
contratti
di finanziamento
e/o leasing
Manutenzione
“ongoing” dei
veicoli e
gestione della
garanzia
Investimenti up-
front per lo
sviluppo della
stazione di
ricarica
Gestione
ordinaria e
manutenzione
della stazione di
ricarica
Fatturazione del
“servizio di
mobilità” e
reportistica
Home services
ValueChainServiziEcostistema
Original equipment manufacturer
(OEM)
Utilities
Charge Specialists
Products
Nuovi potenziali player

12. 12Copyright © 2017 Accenture All Rights Reserved.
The rising of new Mobility will generate new issue that we need to manage carefully
Which will be the key implications in the future? : Moral Dilemma5
The self-driving
car with sudden
brake failure will
continue ahead
and crash into a
concrete barrier
 Dead: 5 Baby
The self-driving car with
sudden brake failure will
swerve and drive through
a pedestrian crossing in
the other lane:
 Dead: 1 Baby 1
Woman 2 Criminals
 Uncertain fate: 1 dog

13. 13Copyright © 2017 Accenture All Rights Reserved.
Opportunities to catch
The century of smart mobility
Conclusions
Agenda

14. 14Copyright © 2017 Accenture All Rights Reserved.
In the coming years mobility will be completely changed
Emerging trends are forcing to find new, innovative and sustainable mobility way
New technologies are the key enablers to be leveraged, while collaboration across the whole
stakeholders ecosystem is the key accelerator
Conclusions
Danilo Mazzara @DaniloMazzara

15. Danilo Mazzara @DaniloMazzara