Learn how to make your website more attractive to users & Google with snippets of this presentation by Danielle A. Jones @ the CARILEC PR Conference March 2011

1. Web Writing 101 A Presentation for the CARILEC CONFERENCE March 17, 2011 With Danielle A. Jones

2. Who the hell am I? Danielle A. Jones, M.A. has helped develop web strategies for regional companies including her own. Included in her 10 years of communications experience are scholarly publications on text messaging, development & execution of a social media strategy attracting over 980,000 views in 30 days and driving content development for various websites including the 1stsocial media integrated web strategy for a local financial company.

3. What Can I Really Teach U About Web Writing In 20 Minutes? It’s not about you! – Writing is about the reader; Remind you that your work is dated: Current News/ Info/ Updates MAKE your website tick; Start Over: Relook your web strategy!

4. Web Writing 101 PREFACE K.I.S.S. YOUR WORDS Make your site(s) “Googlicious” 69 your paragraphs! Be a tease How to make your boss happy

5. Small can be powerful (especially 4 the web)

6. Web Writing 101 = LOGIC If Machiavellian = Evil Then… freakin’ say evil

7. Web Writing 101: K.I.S.S. Ur Words Keep It Simple Silly: Write for 12 year olds Explain Jargon (consider links) Use pictures instead of text

8. Pictures vs. Text Example

9. Web Writing 101 with Danielle A. Jones, M.A. PREFACE K.I.S.S. YOUR WORDS 69 your paragraphs! Make your site(s) “Googlicious” How to make your boss happy

10. WEB WRITING 101: 69 Ur Paragraphs Traditional Writing: Web Writing:

11. WEB WRITING 101: 69 Your Paragraphs = OK Headline Conclusion: Hot lead Paragraph 1 (blah) Paragraph 2 (blah) Etc. (never read) Recap (there only 4 boss)

12. Web Writing 101 with Danielle A. Jones, M.A. PREFACE K.I.S.S. YOUR WORDS 69 your paragraphs! Make your site(s) “Googlicious” How to make your boss happy

13. Powerful Web Writing Facts Users are impatient: 1 click and they're gone. Give them a reason to stay in seconds or lose them forever Long text = few readers Readers won’t believe you & will find counter evidence.

14. Electricity Isn’t Sexy???

15. Make Ur Site “Googlicious” Use Keywords associated with your product/ service/ location Know what words your visitors use when they think of you (and tag with those too) Write <300 words Use headings/ sub headings

17. Ask your staff

18. Read the paper

21. MOST were after tourism sites

23. But Do the Sites Remember to say…

25. Do users QUICKLY know where to go to get info?

26. Is it clear why users come to the site?

27. Is it clear what the product being offered is?

28. Is text easy to read?

29. Would I visit this site again?Use this to evaluate some sites

30. Tips to Make Your Site User Focused Who is visiting you site? What do they visit for? When do they visit & want a information? Where will they use the information/ are they from? Why will they come back? A look at a few CARILEC sites….

31. How to Make Your Boss Happy Have a measurement survey created & measure ROI! Work the #s – ensure they know # of visits etc Social Media: Blogging, Facebook & Twitter can ensure your company has a constant & ACCURATE voice Link to everyone in Carilec (& boost your Googlability) Learn to manage the site (CMS) without a 3rd party vendor to save costs

32. Web Writing 101: Did We Cover Everything? It’s not about you! – Writing is about the reader; Web User Check List Remind you that your work is dated: Current News/ Info/ Updates MAKE your website tick; APUA– Update time! Start Over: Relook your web strategy! Social media can improve image & accuracy of web information on your company. Include it!

33. CARILEC Web Writing 101 SUMMARY K.I.S.S. YOUR WORDS Make your site(s) “Googlicious” 69 your paragraphs! Be a tease Make your boss happy with measurement (free resources)

34. FOLLOW UP? DANIJONES98@hotmail.com Facebook: Danielle A. Jones Twitter: danijones98 Blog: Communication Questions ( danijones98.wordpress.com )