Coca cola zero digital marketing strategy

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Danielle Han

Xuedan(Danielle) Han's final presentation

Technologie Business

Coca Cola Zero Digital Marketing
Strategy

New Media Driver’s license
Xuedan(Danielle) Han

Coca Cola Zero Target Client & current
Challenge Threat from its
competitor:
Coke’s other
affiliate brands
energetic, sporty and Pepsi Coke
and enjoy
their lives.
Value Coke’s
taste and
enjoy the
healthy eating
habit

Digital Marketing Strategic Plan
-Facebook, Twitter, YouTube &
Mobile

Facebook
• Facebook-two way
communication
• Update information(flyers/
pics/ videos/ surveys)
everyday
• Facebook ads
• Invite more friends to join
• Coupons and other
incentives-creative apps
• Emphasize mobile
subscriptions

YouTube
• Coca Cola Commercial on YouTu
2. Entertainment
“
the Coke Zero & Mentos Rocket
”
2012 London Olympic Games
sponsorship
2. Tagging the right way-
optimization
3. Link all the social media
account together

Mobile Strategy
1. Enable 2. Package design
friends to competition
comment, campaign
upload and
consume
their
content
3. Engagement
apps

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Coca cola zero digital marketing strategy

1. Coca Cola Zero Digital Marketing Strategy New Media Driver’s license Xuedan(Danielle) Han

2. Coca Cola Zero Target Client & current Challenge Threat from its competitor: Coke’s other affiliate brands energetic, sporty and Pepsi Coke and enjoy their lives. Value Coke’s taste and enjoy the healthy eating habit

3. Digital Marketing Strategic Plan -Facebook, Twitter, YouTube & Mobile

4. Facebook • Facebook-two way communication • Update information(flyers/ pics/ videos/ surveys) everyday • Facebook ads • Invite more friends to join • Coupons and other incentives-creative apps • Emphasize mobile subscriptions

5. Twitter

6. Twitter 1. Update news about Coke Zero 2. Follow organizations and people who like sports and brand loyal with Coca Cola 3. Set up customer reward system 4. Use mobile devices- code bar get the coupon

7. YouTube • Coca Cola Commercial on YouTu 2. Entertainment “ the Coke Zero & Mentos Rocket ” 2012 London Olympic Games sponsorship 2. Tagging the right way- optimization 3. Link all the social media account together

8. Mobile Strategy 1. Enable 2. Package design friends to competition comment, campaign upload and consume their content 3. Engagement apps

9. Budget ($100,000)

10. Thank you!

Coca cola zero digital marketing strategy

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