Mobile track

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Daniel Rabinovich

Technologie Business

10’’
–
Who
we
are

MercadoLibre is the largest e-commerce & payments
platform in Latin America, and 8thth in the world (ComScore).

•  Went Public in 2007 (NASDAQ: MELI)

•  13 countries / #1 in every market

•  60MM users / 52k professional sellers (Nielsen)

•  USD 4.8BN Gross Volume (2011)

•  USD 1.3BN Payments Volume (2011)

Agenda

•  Something
big
is
happening

•  Pla@orm
war

•  MercadoLibre’s
approach
to
mobile

•  SoLoMo

•  Almost
here

Smartphone
penetraEon

Source: Bussines Insider

iOS
is
where
the
money
is

Source: Bussines Insider

NaEve
vs
The
Web

NaEve

•  BePer
UX

•  Faster

Web

•  Deployment
freq

•  Cost-‐eﬀecEve

Open
Pla@orm
as
a
foundaEon

MELI
Mobile
Desktop
3rd
Party
Back

ProperEes
Apps
Apps
WebApps
Oﬃce

One
common
API

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Mobile track

1. m-‐commerce Daniel Rabinovich @drabinovich

2. 10’’ – Who we are MercadoLibre is the largest e-commerce & payments platform in Latin America, and 8thth in the world (ComScore). •  Went Public in 2007 (NASDAQ: MELI) •  13 countries / #1 in every market •  60MM users / 52k professional sellers (Nielsen) •  USD 4.8BN Gross Volume (2011) •  USD 1.3BN Payments Volume (2011)

3. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

4. Mobile > PC Source: Bussines Insider

5. Smartphone penetraEon Source: Bussines Insider

6. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

7. Pla@orm war Source: Bussines Insider

8. iOS is where the money is Source: Bussines Insider

9. HTML5 is geKng close…

10. …but naEve is sEll superior

11. NaEve vs The Web NaEve •  BePer UX •  Faster Web •  Deployment freq •  Cost-‐eﬀecEve

12. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

13. Open Pla@orm as a foundaEon MELI Mobile Desktop 3rd Party Back ProperEes Apps Apps WebApps Oﬃce One common API

14. NaEve app

15. Pla@orm coverage Inhouse Via partners

16. Mobile Web Site

17. Mobile web as a landing

18. Summary NaEve P a y m e n t Web s

19. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

20. Social + Mobile = Local (SoLoMo)

21. Helping brick&mortars…

22. …or hurEng brick&mortars

23. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

24. Device capabiliEes

25. Input mechanisms

26. Augmented reality

27. Thank you! @drabinovich

Mobile track

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