MercadoLibre is the largest e-commerce platform in Latin America and the 8th largest retail site in the world, operating in 13 countries with over 58 million users. It has an ecosystem of interconnected businesses including its core marketplace, payments platform MercadoPago, advertising platform MercadoClics, and store platforms MercadoShops. MercadoLibre owns and exports its technology to support its 13 country operations with over 1600 employees across 7 offices and 2 IT centers in Argentina and a new R&D center opening in California. The company is pursuing an open business model and open technology approach including APIs, monetization tools, and open sourcing internal tools to stay ahead of disruption and emerging trends on the

1. Daniel RabinovichCTO @drabinovich

3. 13 countries

4. #1 in everymarket

5. 58MM users

6. 52k professionalsellers (Nielsen)

7. FirstHalf 2011:

8. USD 2BN GrossVolume

9. 22,5MM UnitsSold

12. Owns all 4 Businesses in 13 operations in LatAm

13. 4000+ servers, 30+ DBs, 7 offices (1600+ employees)

14. 2 IT centers: Buenos Aires & San Luis

17. Disruption example (Business Side): MercadoShops A full-featured, free, e-commercewebsite in 5 minutes. Foreveryone.

18. Disruption example (Tech Side): Open Platform BackOffice MELIUsers MobileApps 3rd PartyWebApps DesktopApps

19. More disruptions: Open Source our own tools - Cacique Cacique is a scalabletestingproductbasedonSelenium

20. More disruptions: Open Source our own tools - ChicoUI Ourgraphicallibraries (HTML5, CSS3, Jquery) We’verebuiltourpropertieson top of it.

21. Where the Web is going and what we’re doing about it ... using Kevin Kelly’s 6 “upcoming trends” as a guide

22. Kevin Kelly’s 6 upcoming trends Credit to Kevin Kelly Co-founder of the Wired Magazine

23. Trend #1: Screens & cameras everywhere Credit to Kevin Kelly Co-founder of the Wired Magazine

24. MELI: Open APIs & let others develop on different platforms Revenue sharing with 3rdparty developers

25. Trend #2: Sharing Credit to Kevin Kelly Co-founder of the Wired Magazine

26. MELI: Social channels & Recommendations Credit to Paul Adams Global Brand Experience Manager, Facebook

27. MELI: Social channels & Recommendations MercadoLibreon my Wall Your friends as an “endorsement” Most shared items on MELI ->

28. Trend #3: Interactivity (screens “watch”) Credit to Kevin Kelly Co-founder of the Wired Magazine

29. MELI: Eyetracking is the first step (offline interactivity)

30. Trend #4: Flowing Everywhere Always On Credit to Kevin Kelly Co-founder of the Wired Magazine

32. 40MM units sold, 6,7MM Payments a year

33. 58MM users, 450K Facebook fans

34. Optimization example:Automatic “zoom in”:Demand data was concentrated in a L2 Categ Best possible Top Nav Bar, Specific facets Implicit Keywords: 1st resultdoesn´t contain the word “reflex”

35. Trend #5: Accesing (not owning) Credit to Kevin Kelly Co-founder of the Wired Magazine

36. MELI: Consume & Produce Services @ Business & Tech levels Produce software as a Service (SaaS) Consume SaaS Produce & Consume Infrastructure as a Service (IaaS)

39. Attention & Findability Thevalue of knowingthebest 5 items (out of 50K). Algorithms are commodities, it´s DATA whatreallymatters

40. Personalization Thevalue of knowingthebuyingpreferencesfortens of millions of users

41. Reputation Thevalueknowingthetrack record of eachsellerontheplatform

43. Exporting technology to 13 operations in Latin America

44. Open Business Model: MercadoClics, MercadoShops & MercadoPago

45. Open Technology: APIs + Monetization tool

46. Open Sourced tools: Cacique & Chico-UI (more to come)

47. Hybrid cloud & Infrastructure as a Service with OpenStack

48. 2 IT centers: Buenos Aires & San Luis