Daniel Lee

Singapore Singapore

Senior Director - Digital Experience Lead APMEA at McDonald's Corporation

Advertising / Marketing / PR

Originally from Auckland, New Zealand, and raised in the family fish and chip shop, I've come full circle to arriving at McDonald’s, responsible for leading key digital projects for the region to drive future business growth. I'm a 17-year digital veteran with digital leadership roles at traditional ad agencies like HAVAS Worldwide, Ogilvy and JWT, in addition to digital agencies and start ups. One of the best things about being from the agency side is the breadth of clients (including American Express, Nestlé, Ford, Unilever, Reckitt Benckiser, Ford, IBM, Danone) with the expanse of projects you get to work on (if it’s digital I've probably done it, ranging from CRM, e-commerce, mobi