Anytime Fitness Project by Daniel Hale

1. Daniel Hale
ADV 420

2. Open 24/7 365 Days
 Located close to their customers’ work, school, and
home.
 Emphasis on cardio-
vascular equipment.
Made For: Not Made For:

3. Anytime Fitness’ Social Media

4. Challenges & Goals
Goals

5. Increase Social Media

Facebook Twitter YouTube
Facebook Twitter YouTube
2011 2012

6. Interaction via Social Media
 Communicating with consumers by responding on
social media networks.
 =

7. Internet Advertising

8. Create a Blog

9. Evaluating Success
Increased Membership Sales & Increased Awareness in Social Media

10. Budget
Cost per Click Using Google Ads: $.74/click (estimated
3,000 clicks per month.
Paid Ads (Facebook): $150 x 3 days
Paid Ads (Bodybuilding.com): $3,00 annually
Anytime Fitness Social Media Intern: $400/week for one
year
Total: $26,142
Facebook Ads will run the first week of January, which is
the month of the highest sales. All other ads will run
until December 2012 including the intern.