How to create the ultimate marketing plan - Daniel Glickman CMO at emaze
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How to create the ultimate marketing plan - Daniel Glickman CMO at emaze
- 1. How to create The Ultimate Marketing Plan Daniel Glickman. CMO, emaze.com
- 2. About Me 2 3 4 5 CMO at emaze.com - The 3d Largest Presentation software in the world College educated - I Think like a scientist I founded and sold a successful company in the USA. This is my third Startup 1 I consult to several Israeli firms
- 4. CLTV CPA CLTV CPA CUSTOMER LIFETIME VALUE COST PER AQUISITION >
- 5. A MARKETING PLAN IS... A plan to acquire a specific number ofA plan to acquire a specific number of customers below the target costcustomers below the target cost in-order to grow the company’s bottom line.in-order to grow the company’s bottom line.
- 6. DETERMINING CPA PR Advertising Social media Sales team 100K 20K 175K 112K
- 7. To create a successful marketing plan we must know the cost of getting prospects to any and all points along the sales funnel.
- 8. CPAs ARE EVERYWHERE $23$23 PROSPECT LEAD SALE $73$73 $157$157
- 9. Header Target CPA Budget Conversion % sales 7,000 $120.00 $840,000.00 Hot leads 35,000 $24.00 20% Leads 269,231 $3.12 13% Visits 5,384,615 $0.16 5% WORK YOUR WAY BACKWARDS
- 11. MATCH DEPARMENTS (ASSETS) TO FUNNEL VISITSVISITS SIGNUPSSIGNUPS SALESSALES ADVERTISINGADVERTISING MARCOMMARCOM SALES TEAMSALES TEAM
- 12. Building a funnel Paying Client visitors Sign ups Active users
- 13. Building a funnel Paying Client visitors Leads Hot Leads $0.16 $3.12 $24.00 $120
- 15. Building a funnel Paying Client visitors Leads Hot Leads $0.16 $3.12 $24.00 $120 ADS, SEO WEBSITE EMAIL, CONTENT WEBSITE, SALES TEAM CONFERENCES, SOCIAL WEBINARS
- 16. 42% 30% 18% 10% CREATIVE THINKING TO MEET GOALS "This is the budget. Meet your CPA to get more"
- 17. NORTH AMERICA 888 482 7768 5 6
- 18. Industry Reports & White Papers 5 6
- 20. Key To success If you don’t track it - it's like it never happened
- 21. GET EVEN MORE! 1 Signup to emaze to make amazing presentations like this one 2 Visit my blog at www.cmoconfessions.com