Day one of SEO training and you come away learning one thing, Google own search… But what if it doesn’t? When it comes to Search and eCommerce, no one dominates quit like Amazon. Amazon rose to overtake Google back in 2016 and now 62% of customers started their search for a product on Amazon. 70% of Amazon searchers never click past the first page of search results and 35% of Amazon searchers click on the first product featured on a search page.What would say is a good conversion rate for your site? 3-4%? Current conversion rates on Amazon are around the 13% mark for standard customers and for Amazon Prime members it’s 74%. So why is Amazon SEO and PPC not a major factor in your SEO Strategy?

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@DanSaunders86

2. @DanSaunders86

3. @DanSaunders86

4. 2018 -62%
@DanSaunders86

5. Over 70% Of Amazon
Users don’t click past the first page
@DanSaunders86

6. Over 35% Of Amazon
Users don’t click past the first search result
@DanSaunders86

7. Traditional department stores
Online growth only increased by 1.8% 2018
@DanSaunders86

8. Third party Seller platforms
Online growth increased by 74.8% 2018
@DanSaunders86

9. @DanSaunders86

11. @DanSaunders86

12. Target the right Keywords

16. @DanSaunders86

18. Get your Keywords right!

19. How can I find that out?

20. How do I do keyword research?
For keyword research use the
Amazon Keyword Tool.
It’s free to use and gives you long tail
keywords based on Amazon
suggestions

21. Your Data needs to be connected across all Platforms
But First things first!
@DanSaunders86

22. Know your customer and Amazon is yours for the
taking
@DanSaunders86

23. Segment your Data
Demographics
• The youngest group
• x% are families
• Long distance travel
Behaviour
• Summer time travel
• Book 4-6 months in advance
• Less likely to visit in 12
months
Lifestyle
• Into music
• Follow current affairs
• Shop online
• Lower income
% of Base – a%
% Value – b%
Spend per visit - £c
HH 3 year value - £d
@DanSaunders86

24. Analytics maturity
Market sizing
Market sensing
NBA modelling Proposition development
Price modellingCampaign evaluation
Data visualisation
A/B testing PREDICTIVE
Profiling / segmentation Customer lifetime value PRESCRIPTIVE
Web analytics Propensity modelling Machine learning PRE-EMPTIVE
KPI reporting
Research analysis Upsell modelling
DIAGNOSTIC
DESCRIPTIVE
COMMERCIAL
VALUE
COMPLEXITY
Attribution / marketing mix

25. v
Organic results 115-
144 characters
Ads have around 30-
33 characters
Mobile titles have
between 55-63
characters
How to use your content

26. Lets get started

27. Name your campaigns

28. Plan your budget

29. Target your ads

30. All Set up, now it’s time to optimise

31. See where your sales are coming from

32. Look at the cost

33. No bites?

36. 2021 -50%of all US e-commerce
@DanSaunders86

37. Final thought from me.

38. Target the right Customers

39. Get your Keywords right!

40. Know your customer and Amazon is yours for the
taking
@DanSaunders86

41. @DanSaunders86

43. @DanSaunders86

45. @DanSaunders86

46. G I F S F R O M G I P H Y . C O M
Daniel.saunders@blueclaw.co.uk
@DanSaunders86
Thank you.