1. Big Ideas Define
Brands
1
A look at how Nike reinvented the way they behaved and
communicated
Dan Matthews, August 2013
CAVEAT: I do not work for, nor have I ever worked with Nike. This presentation represents my personal views
as an experienced marketer and comms planner. It does not represent the views of my employer.
This presentation should not be used for commercial purposes.
The copyright on all images used rests with the original companies: in the main, Nike, and Apple