Sportrons Facts
• Sportrons are located in nearly every stadium and arena in America
• Captive Audience for 3 hours
• Live Sports Broadcast Content
• Reach C‐Level Executives
• Sport Fan's are loyal
• Sport Fan's respond to advertisers
• Sport Fan's have clear demographics
• Sport Fan's want to be entertained
• Sport Fan's interact with advertisers
• Sport Venues provide certified attendance figures
Brand experience Dream Center Peoria Presentation.pdf
Sportrons Media Kit
1. Sportrons Advertising
With the use of Sportrons digital video displays, advertisers can interact with fan's using video,
mobile marketing, animation and interactive games. This interaction with sport fan's allows the
advertiser to gain and keep the fan's attention while converting those fan's to brand loyal customers.
Interacting with sport fan's is the greatest marketing strategy available in America. Become part of
the Sportrons Network as you seek to brand your product or services in sports.
Sportrons Facts
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Sportrons are located in nearly every stadium and arena in America
Captive Audience for 3 hours
Live Sports Broadcast Content
Reach C‐Level Executives
Sport Fan's are loyal
Sport Fan's respond to advertisers
Sport Fan's have clear demographics
Sport Fan's want to be entertained
Sport Fan's interact with advertisers
Sport Venues provide certified attendance figures
Sportrons Network Advantage
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Single source to plan and buy digital ads in sport venues
Single source for sports industry marketing information
Single billing statement
Single proof of performance report
Sportrons Deliverables
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Video
Mobile marketing
Animated features
Interactive games
Hospitality
Sportrons Network Coverage
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Professional Sports
Minor League Sports
College Sports
Motor Sports
Tennis Venues
Golf Tournaments
Horse and Dog Race Tracks
Reaching Sport Fans in America
2. National Football League
Sportrons Network
NETWORK DETAILS:
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32 National Football League Teams (See list of teams attached)
Over 320 total games played
17 Teams located in the top 18 DMA’s and 27 of the top 34 DMA’s represented
17+ million in attendance
Spots run on Sportrons and LED
AD INVENTORY –
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2-30 second ad spots available to national advertisers per game on Sportrons
2-30 second ad spots available to national advertisers per game on LED
Add Mobile Marketing with unlimited branded text messages and database access 20% up-charge
RATE CARD – (4) Thirty-second Spots per game
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Full-season: $10,000 per game x 10 games x 32 teams = $3,200,000 net
Total of 1,280 thirty-second spots; Cost of each spot $2,500.00
CPM $47.05 (Viewership 4 times per game)
Half-season: $12,500 per game x 5 games x 32 teams = $2,000,000 net
Total of 640 thirty-second spots; Cost of each spot $3,125.00
CPM $58.82 (Viewership 4 times per game)
Sports Feature Sponsor – Logo Exposure Sportrons and LED
•
Full-season: $7,500 per game x 10 games x 32 teams = $2,400,000 net
Stadium Sportrons Advertising Network offers
advertisers on-screen graphic, animation, audio, and
video, utilizing the largest Digital Out of Home Screen
in Sports. Advertisers receive 4 – 30 second spots per
game.
Sportrons also offers content creation solutions for
those advertisers without a design staff on hand. Let
Sportrons Studios be your design staff, making The NFL
Sportrons Network even easier to use.
Sportrons.com (415) 692-1514
3. Sportrons.com – National Football League Sportrons Network
Team
Stadium
City
State
Arizona Cardinals
Atlanta Falcons
Baltimore Ravens
Buffalo Bills
Carolina Panthers
Chicago Bears
Cincinnati Bengals
Cleveland Browns
Dallas Cowboys
Denver Broncos
Detroit Lions
Green Bay Packers
Houston Texans
Indianapolis Colts
Jacksonville Jaguars
Kansas City Chiefs
Miami Dolphins
Minnesota Vikings
New England Patriots
New Orleans Saints
New York Giants
New York Jets
Oakland Raiders
Philadelphia Eagles
Pittsburgh Steelers
San Diego Chargers
San Francisco 49ers
Seattle Seahawks
St. Louis Rams
Tampa Bay Buccaneers
Tennessee Titans
Washington Redskins
University of Phoenix Stadium
Georgia Dome
M‐T Bank Stadium
Ralph Wilson Stadium
Bank of America Stadium
Soldier Field
Paul Brown Stadium
Cleveland Browns Stadium
Cowboy Stadium
Invesco Field at Mile High
Ford Field
Lambeau Field
Reliant Stadium
Lucas Oil Stadium
Jacksonville Municipal Stadium
Arrowhead Stadium
Landshark Stadium
H. H. Humphrey Metrodome
Gillette Stadium
Louisiana Superdome
Giants Stadium
Giants Stadium
Oakland‐Alameda Coliseum
Lincoln Financial Field
Heinz Field
Qualcomm Stadium
Candlestick Park
Quest Field
Edward Jones Dome
Raymond James Stadium
LP Field
FedEx Field
Tempe
Atlanta
Baltimore
Orchard Park
Charlotte
Chicago
Cincinnati
Cleveland
Irving
Denver
Detroit
Green Bay
Houston
Indianapolis
Jacksonville
Kansas City
Miami
Minneapolis
Foxboro
New Orleans
East Rutherford
East Rutherford
Oakland
Philadelphia
Pittsburgh
San Diego
San Francisco
Seattle
St. Louis
Tampa
Nashville
Landover
Arizona
Georgia
Maryland
New York
North Carolina
Illinois
Ohio
Ohio
Texas
Colorado
Michigan
Wisconsin
Texas
Indiana
Florida
Missouri
Florida
Minnesota
Massachusetts
Louisiana
New Jersey
New Jersey
California
Pennsylvania
Pennsylvania
California
California
Washington
Missouri
Florida
Tennessee
Maryland
NFL FAN DEMOGRAPHICS:
•63% of fans are male and 37% are female.
•70% are between the age of 18 and 54 years old.
•70% of fans are from households with an income above $75,000.
•50% are from households headed by college graduates.
•61% have households with children.
•79% watch 10 or more games on TV.
Advertising category and Advertiser’s creative subject to team approval
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
DMA
Rank
12
8
24
51
24
3
33
17
5
18
11
70
10
25
47
31
16
15
52
53
1
1
6
4
22
27
6
14
21
13
29
9
4. NBA
In-Arena Sportrons Advertising Network
NETWORK DETAILS:
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29 US NBA Pro Teams Digital In-Arena Sportrons Network (See list of teams attached)
Over 1,189 total games played
24 U.S. States represented, 29 Top 50 DMA’s
20.6 million in attendance
Advertisers commercials run on Sportrons and LED in Arena
Make life easy with one media buy, one billing invoice and one proof of performance
AD INVENTORY –
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2-30 second ad spots per game on Sportrons
2-30 second ad spots per game on LED
Add Mobile Marketing with unlimited branded text messages and database access, 20% up-charge
RATE CARD – 4-30 second Ads per game
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Full-Season NBA: $2,250 per game x 41 games x 29 teams = $2,675,250 net
Total: 30 second ads 4,756, cost of each ad $562.50
CPM $32.47 Viewership 4.0 time per game
Half-Season NBA : $2,500 per game x 20 games x 29 teams = $1,450,000 net
Total: 30 second ads 2,378, cost of each ad $625.00
CPM $35.19 Viewership 4.0 time per game
One Month NBA : $2,750 per game x 6 games x 29 teams = $478,500 net
Total: 30 second ads 696, cost of each ad $687.50
CPM $39.68 Viewership 4.0 time per game
Sports Feature Sponsor – Logo Exposure
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Full-season: $1,500 per game x 41 games x 29 teams = $1,783,500 net
Half-season: $1,750 per game x 20 games x 29 teams = $1,015,000 net
NBA In-Arena Sportrons Advertising Network offers advertisers onscreen graphic, animation, audio, and video, utilizing the largest
Digital Out of Home Screen in Sports. Advertisers receive 4 – 30
second spots per game.
The Sportrons Studios offers advertisers, content creation solutions
for those without a design staff on hand. Let Sportrons Studios be
your design staff, making The In Stadium/Arena Sportrons Network
even easier to use.
Sportrons.com (415) 692-1514
5. Sportrons.com – National Basketball Association Sportrons Network
Team
Atlanta Hawks
Boston Celtics
Charlotte Bobcats
Chicago Bulls
Cleveland Cavaliers
Dallas Mavericks
Denver Nuggets
Detroit Pistons
Golden State Warriors
Houston Rockets
Indiana Pacers
Los Angeles Clippers
Los Angeles Lakers
Memphis Grizzlies
Miami Heat
Milwaukee Bucks
Minnesota Timberwolves
New Jersey Nets
New York Knicks
NewOrleansHornets
Orlando Magic
Philadelphia 76ers
Phoenix Suns
Portland Trail Blazers
Sacramento Kings
San Antonio Spurs
Seattle Supersonics
Utah Jazz
Washington Wizards
Arena
Philips Arena
TD Banknorth Garden
The Bobcats Arena
United Center
Gund Arena
American Airlines Center
Pepsi Center
The Palace of Auburn Hills
The Arena in Oakland
Toyota Center
Conseco Field house
STAPLES Center
STAPLES Center
FedEx Forum
American Airlines Arena
Bradley Center
The Target Center
Continental Airlines Arena
Madison Square Garden
Ford Center
TD Waterhouse Centre
Wachovia Center
America West Arena
Rose Garden Arena
ARCO Arena
AT&T Center
Key Arena
Delta Center
Verizon Center
City
Atlanta
Boston
Charlotte
Chicago
Cleveland
Dallas
Denver
Auburn Hills
Oakland
Houston
Indianapolis
Los Angeles
Los Angeles
Memphis
Miami
Milwaukee
Minneapolis
East Rutherford
NYC-Manhattan
Oklahoma City
Orlando
Philadelphia
Phoenix
Portland
Sacramento
San Antonio
Seattle
Salt Lake City
Washington
State
Georgia
Massachusetts
North Carolina
Illinois
Ohio
Texas
Colorado
Michigan
California
Texas
Indiana
California
California
Tennessee
Florida
Wisconsin
Minnesota
New Jersey
New York
Oklahoma
Florida
Pennsylvania
Arizona
Oregon
California
Texas
Washington
Utah
DC
Advertising category and Advertiser’s creative subject to team approval
NBA FAN DEMOGRAPHICS:
Sportrons Network Advantage
•59% of our fans are male and 41% are female.
•37% are between the age of 18 and 34 years old.
•48% of our fans are from households with an income above
$50,000.
•62% are from households headed by college graduates.
•61% have households with children.
•66% Access the Internet Regularly
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Certified Attendance
Clear Demographics
Sports Brand Loyalty Index
Captive Audience for 3 hours
Live Sports Broadcast Content
Largest Digital Screens in arenas (Sportrons)
Reach C-Level Executive and Suite Holders
OTHER OPPORTUNITIES AVAILABLE
• Animation Creation
• Feature Creation
• Arena Signage
•
•
•
Mobile Marketing
Interactive Kiosk
Hospitality
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
DMA
8
7
24
3
17
5
18
11
6
10
25
2
2
48
16
35
15
1
1
45
19
4
12
22
20
37
14
33
9
6. NHL
In-Arena Sportrons Advertising Network
NETWORK DETAILS:
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24 US NHL Pro Teams Digital In-Arena Sportrons Network (See list of teams attached)
Over 1000 total games played
16 U.S. States represented, 24 Top 50 DMA’s
16.5 million in attendance
Advertisers commercials run on Sportrons and LED in Arena
Make life easy with one media buy, one billing invoice and one proof of performance
AD INVENTORY –
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2-30 second ad spots per game on Sportrons
2-30 second ad spots per game on LED
Add Mobile Marketing with unlimited branded text messages and database access, 20% up-charge
RATE CARD – 4-30 second Ads per game
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Full-Season NHL: $2,250 per game x 42 games x 24 teams = $2,268,000 net
Total: 30 second ads 4,032, cost of each ad $562.50
CPM $34.36 Viewership 4.0 time per game
Half-Season NHL : $2,500 per game x 21 games x 24 teams = $1,260,000 net
Total: 30 second ads 2,016, cost of each ad $625.00
CPM $38.18 Viewership 4.0 time per game
One Month NHL : $2,750 per game x 5 games x 24 teams = $330,000 net
Total: 30 second ads 460, cost of each ad $687.50
CPM $40.25 Viewership 4.0 time per game
Sports Feature Sponsor – Logo Exposure
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Full-season: $1,500 per game x 42 games x 24 teams = $1,512,000 net
Half-season: $1,750 per game x 21 games x 24 teams = $882,000 net
NHL In-Arena Sportrons Advertising Network offers advertisers onscreen graphic, animation, audio, and video, utilizing the largest
Digital Out of Home Screen in Sports. Advertisers receive 4 – 30
second spots per game.
The Sportrons Studios offers advertisers, content creation solutions
for those without a design staff on hand. Let Sportrons Studios be
your design staff, making The SPORTRONS Stadium/Arena
Sportrons Network even easier to use.
Sportrons.com (877) 266-0042
7. SportsMedia.TV – National Hockey League Sportrons Network
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Arena
Team
City
Honda Center
Anaheim Mighty Ducks
Anaheim
Philips Arena
Atlanta Thrashers
Atlanta
TD Banknorth Garden
Boston Bruins
Boston
HSBC Arena
Buffalo Sabers
Buffalo
RBC Center
Carolina Hurricanes
Raleigh
United Center
Chicago Blackhawks
Chicago
Pepsi Center
Colorado Avalanche
Denver
Nationwide Arena
Columbus Blue Jackets
Columbus
American Airlines Center
Dallas Stars
Dallas
Joe Louis Arena
Detroit Red Wings
Detroit
Office Depot Center
Florida Panthers
Miami
STAPLES Center
Los Angeles Kings
Los Angeles
Xcel Energy Center
Minnesota Wild
Saint Paul
Gaylord Entertainment Center
Nashville Predators
Nashville
Continental Airlines Arena
New Jersey Devils
East Rutherford
Nassau Coliseum
NY Islanders
New York
Madison Square Garden
NY Rangers
New York
Wachovia Center
Philadelphia Flyers
Philadelphia
Jobing.com Arena
Phoenix Coyotes
Glendale
Mellon Arena
Pittsburgh Penguins
Pittsburgh
HP Pavilion
San Jose Sharks
San Jose
Savvis Center
St Louis Blues
St. Louis
St. Pete Times Forum
Tampa Bay lightning
Tampa
Verizon Center
Washington Capitals
Washington
Advertising category and Advertiser’s creative subject to team approval
NHL FAN DEMOGRAPHICS:
State
CA
GA
MA
NY
NC
IL
CO
OH
TX
MI
FL
CA
MN
TN
NJ
NY
NY
PA
AZ
PA
CA
MO
FL
DC
DMA
2
8
7
50
27
3
18
32
5
11
16
2
15
29
1
1
1
4
12
23
6
21
13
9
Sportrons Network Advantage
•78% of our fans are male and 22% are female.
•79% are between the age of 18 and 44 years old.
•60% of our fans are from households with an income above
$50,000.
•81% are from households headed by college graduates.
•63% have households with children.
•91% Access the Internet Regularly
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Certified Attendance
Clear Demographics
Sports Brand Loyalty Index
Captive Audience for 3 hours
Live Sports Broadcast Content
Largest Digital Screens in arenas
Reach C-Level Executive and Suite Holders
OTHER OPPORTUNITIES AVAILABLE
• Animation Creation
• Feature Creation
• Arena Signage
•
•
•
Mobile Marketing
Interactive Kiosk
Hospitality
Sportrons, Inc. ● www.Sportrons.com
(877) 266-0042 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
8. Major League Baseball
Sportrons Network
NETWORK DETAILS:
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27 Major League Teams (See list of teams attached)
Over 2,100 total games played
20 Teams located in the top 18 DMA’s and 25 of the top 34 DMA’s represented
71+ million in attendance
Spots run on Sportrons and LED
AD INVENTORY –
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•
2-30 second ad spots available to national advertisers per game on Sportrons
2-30 second ad spots available to national advertisers per game on LED
Add Mobile Marketing with unlimited branded text messages and database access 20% up-charge
RATE CARD – (4) Thirty-second Spots per game
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•
Full-season: $2,500 per game x 80 games x 27 teams = $5,400,000 net
Total of 8,640 thirty-second spots; Cost of each spot $625.00
CPM $19.01 (Viewership 4 times per game)
Half-season: $2,750 per game x 40 games x 27 teams = $2,970,000 net
Total of 4,320 thirty-second spots; Cost of each spot $687.50
CPM $20.92 (Viewership 4 times per game)
Monthly: $3,000 per game x 12 games x 27 teams = $972,000 net
Total of 13,920 thirty-second spots; Cost of each spot $91.67
CPM $22.81 (Viewership 4 times per game)
Sports Feature Sponsor – Logo Exposure Sportrons and LED
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Full-season: $2000 per game x 80 games x 27 teams = $4,320,000 net
Half-season: $2250 per game x 40 games x 27 teams = $2,430,000 net
Ballpark Sportrons Advertising Network offers
advertisers on-screen graphic, animation, audio,
and video, utilizing the largest Digital Out of Home
Screen in Sports. Advertisers receive 4 – 30 second
spots per game.
Sportrons also offers content creation solutions for
those advertisers without a design staff on hand.
Let Sportrons Studios be your design staff, making
The MLB Sportrons Network even easier to use.
Sportrons.com (415) 692-1514
9. Sportrons.com – Major League Baseball Sportrons Network
Team
Stadium
NY Mets
NY Yankees
LA Dodgers
Los Angeles Angels
Chicago White Sox
Philadelphia Phillies
Texas Rangers
Oakland A's
San Francisco Giants
Atlanta Braves
Washington Nationals
Houston Astros
Detroit Tigers
Arizona Diamondbacks
Tampa Bay Rays
Seattle Mariners
Minnesota Twins
Florida Marlins
Cleveland Indians
Colorado Rockies
St. Louis Cardinals
Pittsburgh Pirates
Baltimore Orioles
San Diego Padres
Kansas City Royals
Cincinnati Reds
Milwaukee Brewers
Citi Field (2009)
Yankee Stadium
Dodger Stadium
Angel Stadium
US Cellular Field
Citizens Bank Park
Rangers Ballpark in Arlington
McAfee Coliseum
AT&T Park
Turner Field
Nationals Park
Minute Maid Park
Comerica Park
Chase Field
Tropicana Field
Safeco Field
Metrodome (New Stadium for 2010)
Dolphins Stadium
Progressive Field
Coors Field
Busch Stadium
PNC Park
Camden Yards
PETCO Park
Kauffman Stadium
Great American Ballpark
Miller Park
City
New York
New York
Los Angeles
Los Angeles
Chicago
Philadelphia
Arlington
Oakland
San Francisco
Atlanta
Washington
Houston
Detroit
Phoenix
Tampa
Seattle
Minneapolis
Miami
Cleveland
Denver
St. Louis
Pittsburgh
Baltimore
San Diego
Kansas City
Cincinnati
Milwaukee
State
NY
NY
CA
CA
IL
PA
TX
CA
CA
GA
DC
TX
MI
AZ
FL
WA
MN
FL
OH
CO
MO
PA
MD
CA
MO
OH
WI
MLB FAN DEMOGRAPHICS:
•57% of fans are male and 43% are female.
•61.6% are between the age of 18 and 49 years old.
•59% of fans are from households with an income above $75,000.
•81% are from households headed by college graduates.
•61% have households with children.
•58.8% watch 40 or more games on TV.
Advertising category and Advertiser’s creative subject to team approval
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
DMA
Rank
1
1
2
2
3
4
5
6
6
8
9
10
11
12
13
14
15
16
17
18
21
22
24
27
31
33
34
10. NASCAR
Digital Video Sportrons Network
NETWORK DETAILS:
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29 Venues (See list of Venues attached)
Over 90 total races over ten (10) months
21 U.S. States represented
17 of the top 50 DMA’s and 12 of the top 150 DMA’s and represented
Campaign Dates; February through November
2008 Attendance over 10 million
AD INVENTORY:
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•
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SCREENS
4 Screens in Display Areas
Ads running 1 X per hour
for 12 hrs. per day (based on availability)
:10 Unit - $15,000 per weekend
:15 Unit - $22,500 per weekend
:30 Unit - $30,000 per weekend
:60 Unit - $37,500 per weekend
Longer units available
4 or more Screens Inside Track
5 min. Logo Bugs
Logo on screen for 1 min. 5 times during race
(Only available to Fan Vision Screen Advertisers)
During Each Race - $30,000 for Weekend
Sportrons, Inc (415) 692-1514
11. NASCAR Track Sportrons Network
City
Atlanta
Bristol
Charlotte
Chicago
Darlington
Daytona Beach
Dover
Fontana
Homestead
Indianapolis
Indianapolis
Newton
Kansas City
Ft. Mitchell
Las Vegas
Madison
Martinsville
Memphis
Brooklyn
Milwaukee
Montreal
Nashville
Loudon
Phoenix
Pocono
Richmond
Sonoma
Talladega
Dallas/Fort Worth
Race Track
Atlanta Motor Speedway
Bristol Motor Speedway
Lowe's Motor Speedway
Chicagoland Speedway
Darlington Raceway
Daytona Int'l Speedway
Dover Int'l Speedway
Auto Club Speedway
Homestead-Miami Speedway
Indianapolis Motor Speedway
O'Reilly Raceway Park
Iowa Speedway
Kansas Speedway
Kentucky Speedway
Las Vegas Motor Speedway
Gateway Int'l Raceway
Martinsville Speedway
Memphis Motorsports Park
Michigan Int'l Speedway
The Milwaukee Mile
Circuit Gilles Villeneuve
Nashville Superspeedway
New Hampshire Motor Speedway
Phoenix Int'l Raceway
Pocono Raceway
Richmond Int'l Raceway
Infineon Raceway
Talladega Superspeedway
Texas Motor Speedway
NASCAR FAN BASE DEMOGRAPHICS
Age of NASCAR Fans
18-24 11%
25-34 21%
35-44 25%
45-54 19%
55-64 15%
65+ 9%
Highest Level of Education:
High School Graduate 36.9%
Some College
29.0%
College Graduate 20.3%
Some Post Graduate Education 3.8%
Post Graduate Degree 10.0%
State
GA
TN
NC
IL
SC
FL
DE
CA
FL
IN
IN
IA
KS
KY
NV
IL
VA
TN
MI
WI
Canada
TN
NH
AZ
PA
VA
CA
AL
TX
Seating
124,000
160,000
165,000
75,000
63,000
168,000
140,000
92,000
65,000
250,000
30,000
25,000
81,687
66,089
137,000
60,000
65,000
35,000
137,243
45,000
Market Rank
8
50,000
91,000
76,800
76,812
112,029
29
12
143,231
159,585
40
5
Household Income of NASCAR Fans;
Under $20,000 13%
$30,000-$50,000 29%
$50,000-$75,000 22%
$75,000-$100,000 12%
$100,000+ 8%
OTHER OPPORTUNITIES AVAILABLE
•
Track Sponsorship
•
Track Signage
•
Mobile Marketing
•
Interactive Mascot Kiosk
•
Suite TV
•
Promotions
•
Hospitality
Gender:
Male 60%
Female 40%
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@SportsMedia.net
24
3
19
2
16
25
25
71
31
34
42
85
48
35
12. MLS
In-Stadium Sportrons Advertising Network
NETWORK DETAILS:
16 MLS Pro Teams in Digital In-Stadium Sportrons Network (See list of teams attached)
Over 320 total games played
12 U.S. States represented, 13 Top 40 DMA’s
Over 3.5 million in attendance
Season runs from March through November
Make life easy with one media buy, one billing invoice and one proof of performance
AD INVENTORY –
Advertisers commercials run on Sportrons and LED when available in Stadium
2-30 second ad spots per game on Sportrons
2-30 second ad spots per game on LED
Add Mobile Marketing with unlimited branded text messages, 20% up-charge
RATE CARD – 4-30 second Ads per game
Full-Season MLS: $2,500 per game x 20 games x 16 teams = $800,000 net
Total: 30 second ads 1280, cost of each ad $375
CPM $34.29 Viewership 4.0 time per game
Half-Season MLS : $2,750 per game x 10 games x 16 teams = $440,000 net
Total: 30 second ads 640, cost of each ad $437.50
CPM $40.00 Viewership 4.0 time per game
One Month MLS : $3,000 per game x 3 games x 16 teams = $144,000 net
Total: 30 second ads 48, cost of each ad $500
CPM $42.85 Viewership 4.0 time per game
Sports Feature Sponsor – LED Logo Exposure
Full-season: $1,500 per game x 20 games x 16 teams = $480,000 net
Half-season: $1,750 per game x 10 games x 16 teams = $280,000 net
Buy one team or the
whole league.
Buy One Month or
the whole season
MLS In-Stadium Sportrons Advertising Network offers
advertisers on-screen graphic, animation, audio, and
video, utilizing the largest Digital Out of Home Screen in
Sports. Advertisers receive multiple impressions per game.
The Sportrons Studios offers advertisers, content creation
solutions for those without a design staff on hand. Let
Sportrons Studios be your design staff, making the
Sportrons Network even easier to use.
Sportrons.com (312) 436-0500
13. Sportrons.com – Major League Soccer Sportrons Network
Team
Stadium
City
State
Chicago Fire
Toyota Park
Bridgeview
IL
Columbus Crew
D.C. United
Kansas City Wizards
New England Revolution
New York Red Bulls
Toronto FC
C.D. Chivas USA
Colorado Rapids
FC Dallas
Houston Dynamo
Los Angeles Galaxy
Real Salt Lake
San Jose Earthquakes
Seattle Sounders FC
Philadelphia Union
Columbus Crew Stadium
RFK Stadium
Community America Ballpark
Gillette Stadium
Giants Stadium
BMO Field
The Home Depot Center
Dick's Sporting Goods Park
Pizza Hut Park
Robertson Stadium
The Home Depot Center
Rio Tinto Stadium
Buck Shaw Stadium
Qwest Field
Union Field at Chester
Columbus
Washington
Kansas City
Foxborough
East Rutherford
Toronto
Carson
Commerce City
Frisco
Houston
Carson
Sandy
Santa Clara
Seattle
Chester
OH
D.C.
KS
MA
NJ
ON
CA
CO
TX
TX
CA
UT
CA
WA
PA
DMA
3
32
9
31
52
1
Canada
2
18
5
10
2
33
6
14
4
Advertising category and Advertiser’s creative subject to team approval
MLS FAN DEMOGRAPHICS:
•42% of our fans are female and 58% are male.
•67% are between the age of 18 and 49 years old.
•54% of fans have households income above $60,000.
•50% are college graduates.
•44% have households with children.
•65% Access the Internet Regularly
Sportrons Network Coverage
•
•
•
•
•
•
•
Professional Sports
Minor League Sports
College Sports
Motor Sports
Tennis Venues
Golf Tournaments
Horse and Dog Race Tracks
Sportrons Network Advantage
•
•
•
•
•
•
•
Certified Attendance
Clear Demographics
Sports Brand Loyalty Index
Captive Audience for 3 hours
Live Sports Broadcast Content
Largest Digital Screens in Stadiums (Sportrons)
Reach C-Level Executive and Suite Holders
Other Opportunities Available
•
•
•
•
•
•
Animation Creation
Feature Creation
Stadium Signage
Mobile Marketing
Internet campaigns
Hospitality
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
14. WNBA
In-Arena Sportrons Advertising Network
NETWORK DETAILS:
•
•
•
•
•
•
13 WNBA Pro Teams Digital In-Arena Sportrons Network (See list of teams attached)
Over 936 total games played
12 U.S. States represented, 13 Top 40 DMA’s
1,776,536 million in attendance
Season runs from May through September
Make life easy with one media buy, one billing invoice and one proof of performance
AD INVENTORY –
•
•
•
•
Advertisers commercials run on Sportrons and LED in Arena
2-30 second ad spots per game on Sportrons
2-30 second ad spots per game on LED
Add Mobile Marketing with unlimited branded text messages and database access, 20% up-charge
RATE CARD – 4-30 second Ads per game
•
•
•
•
•
•
•
•
•
Full-Season WNBA: $1,000 per game x 18 games x 13 teams = $234,000 net
Total: 30 second ads 936, cost of each ad $250
CPM $32.92 Viewership 4.0 time per game
Half-Season WNBA : $1,100 per game x 9 games x 13 teams = $128,700 net
Total: 30 second ads 468, cost of each ad $275
CPM $36.22 Viewership 4.0 time per game
One Month WNBA : $1,200 per game x 3 games x 13 teams = $46,800 net
Total: 30 second ads 156, cost of each ad $300
CPM $39.51 Viewership 4.0 time per game
Sports Feature Sponsor – Logo Exposure
•
•
Full-season: $500 per game x 18 games x 13 teams = $117,000 net
Half-season: $650 per game x 9 games x 13 teams = $76,050 net
WNBA In-Arena Sportrons Advertising Network offers advertisers
on-screen graphic, animation, audio, and video, utilizing the
largest Digital Out of Home Screen in Sports. Advertisers receive 4
– 30 second spots per game.
The Sportrons Studios offers advertisers, content creation solutions
for those without a design staff on hand. Let Sportrons Studios be
your design staff, making The In Stadium/Arena Sportrons Network
even easier to use.
Sportrons.com (415) 692-1514
15. Sportrons.com – Women’s National Basketball Association Sportrons
Team
Arena
City
State
Atlanta Dream
Philips Arena
Atlanta
GA
Chicago Sky
Connecticut Sun
Detroit Shock
Indiana Fever
New York Liberty
Washington Mystics
Los Angeles Sparks
Minnesota Lynx
Phoenix Mercury
Sacramento Monarchs
San Antonio Silver Stars
Seattle Storm
Allstate Arena
Mohegan Sun Arena
The Palace of Auburn Hills
Conseco Fieldhouse
Madison Square Garden
Verizon Center
Staples Center
Target Center
US Airways Center
ARCO Arena
AT&T Center
Key Arena
Rosemont
Uncasville
Auburn Hills
Indianapolis
New York City
Washington
Los Angeles
Minneapolis
Phoenix
Sacramento
San Antonio
Seattle
IL
CT
MI
IN
NY
D.C.
CA
MN
AZ
CA
TX
WA
Advertising category and Advertiser’s creative subject to team approval
Network
WNBA FAN DEMOGRAPHICS:
•80% of our fans are female and 20% are male.
•57% are between the age of 25 and 54 years old.
•43% of our fans are from households with an income above
$75,000.
•56% are college graduates.
•43% have households with children.
•74% Access the Internet Regularly
Sportrons Network Advantage
•
•
•
•
•
•
•
Certified Attendance
Clear Demographics
Sports Brand Loyalty Index
Captive Audience for 3 hours
Live Sports Broadcast Content
Largest Digital Screens in arenas (Sportrons)
Reach C-Level Executive and Suite Holders
•
•
•
Mobile Marketing
Internet campaigns
Hospitality
64% of game attendees polled feel more favorable
about companies that sponsor a WNBA team; 83%
said they are likely to purchase a company’s
product or services
OTHER OPPORTUNITIES AVAILABLE
• Animation Creation
• Feature Creation
• Arena Signage
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
DMA
8
3
30
11
25
1
9
2
15
12
20
37
13
16. AHL
In-Arena Sportrons Advertising Network
NETWORK DETAILS:
•
•
•
•
•
•
26 Teams (See list of teams attached)
Over 1040 total games played
14 U.S. States represented
22 of the top 100 DMA’s and 3 of the top 150 DMA’s
Campaign Dates; October through April
2008 Attendance over 6.1 million
AD INVENTORY:
•
VIDEOS – Thirty-second commercial spots/trailers during pre-game and/or during game breaks.
•
BRANDED INTERACTIVE FEATURES - Features or vignettes on the digital scoreboard (video, LED, or matrix)
during a game break that ties into the team or sport of Hockey. Some possible features available for branding
include: greatest plays, Hockey trivia, attendance quiz, bloopers, and league highlights. The special feature
would be introduced by a live public address announcement along with sponsor’s logo and customized message
displayed on the video/LED scoreboard.
RATE CARD:
•
•
•
•
Full-season: $175 per game x 40 games x 26 teams = $182,000 net
Total of 2,320+ thirty-second spots or features ($43.75 per spot)
4+ million total impressions
CPM $7.46
•
•
•
Half-season: $225 per game x 20 games x 26 teams = $117,000 net
Total of 400+ thirty-second spots (cost of each spot $50.00)
2+ million impressions
CPM $9.59
•
Digital scoreboard advertising in sports facilities has become a
mainstream advertising method and is one of the fastest growing
sectors in out-of-home advertising. Our knowledge of the current
availability of digital media opportunities in arena football and other
sports is unrivalled because of our very close link with sports
venues.
Arena video board (Sportrons) advertising has the power to deliver
results quickly to a very loyal fan base. In recent years, sports
teams across the country have installed huge, state-of-the-art video
scoreboards called “Sportrons” – and sports arena are no
exception. Fans continually look to the Sportrons to see player
statistics, check the score, watch a replay, and view exciting
features, vignettes, upcoming events, promotions and advertising.
Sportrons.com (415) 692-1514
17. AHL Sportrons Network List of Teams By State
Team
Arena
Adirondack
Albany River Rats
Binghamton Senators
Bridgeport Sound Tigers
Chicago Wolves
Grand Rapids Griffins
Hartford Wolf Pack
Hershey Bears
Houston Aeros
Lake Erie Monsters
Lowell Devils
Manchester Monarchs
Milwaukee Admirals
Norfolk Admirals
Peoria Rivermen
Portland Pirates
Providence Bruins
Quad City Flames
Rochester Americans
Rockford IceHogs
San Antonio Rampage
Springfield Falcons
Syracuse Crunch
Texas Stars
Wilkes‐Barre Scranton Penguins
Worcester Sharks
Glens Falls Civic Center
Times Union Center
Veterans Memorial Arena
Arena at Harbor Yard
Allstate Arena
Van Andel Arena
XL Center
GIANT Center
Toyota Center
Quicken Loans Arena
Paul E. Tsongas Arena
Verizon Wireless Arena
Bradley Center
Norfolk Scope
Carver Arena
Cumberland County Civic Center
Dunkin' Donuts Center
I wireless Center
Blue Cross Arena
Rockford MetroCentre
AT&T Center
MassMutual Center
War Memorial at Oncenter
Cedar Park Center
Wachovia Arena at Casey Plaza
DCU Center
City
Glens Falls
Albany
Binghamton
Bridgeport
Chicago
Grand Rapids
Hartford
Hershey
Houston
Cleveland
Lowell
Manchester
Milwaukee
Norfolk
Peoria
Portland
Providence
Quad City
Rochester
Rockford
San Antonio
Springfield
Syracuse
Dallas
Wilkes‐Barre Scranton
Worcester
Advertising category and Advertiser’s creative subject to team approval
Household Income of AHL Fans;
Less than $25,000 4.4%
$25,000 - $34,999 5.8%
$35,000 - $49,999 18.2%
$50,000 - $74,999 21.3%
$75,000 and above 47.4%
AHL Demographics
Age of AHL Fans
18-24
15.4%
25-34
19.5%
35-44
28.1%
45-54
21.1%
55-64
10.3%
Over 65 5.6%
Highest Level of Education:
High School Graduate
36.9%
Some College
29.0%
College Graduate 20.3%
Some Post Graduate Education
Post Graduate Degree
10.0%
3.8%
OTHER OPPORTUNITIES AVAILABLE
•
League Sponsorship
•
Field Signage
•
Mobile Marketing
•
Interactive Mascot Kiosk
•
Promotions
•
Hospitality
Gender:
Female 40.3%
Male 59.7%
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
State
NY
NY
NY
CT
IL
MI
CT
PA
TX
OH
MA
NH
WI
VA
IL
ME
RI
IL
NY
IL
TX
MA
NY
TX
PA
MA
DMA
57
57
157
28
3
39
28
41
10
17
7
7
35
42
117
77
52
97
78
132
37
111
81
5
53
7
18. Minor League Baseball
Sportrons Digital Video Scoreboard Network
NETWORK DETAILS:
200 Teams (See list of teams attached)
Over 12,000 total games played
50 U.S. States
50 of the top 50 DMA’s and 100 of the top 100 DMA’s represented
Campaign Dates; April through September
46+ million in attendance
AD INVENTORY:
VIDEOS – Thirty-second commercial spots/trailers during pre-game and/or during inning breaks.
BRANDED INTERACTIVE FEATURES - Features or vignettes on the digital scoreboard (video, LED, or matrix)
during an inning break that tie into the team or sport of baseball. Some possible features available for branding
include: greatest plays, baseball trivia, attendance quiz, bloopers, and league highlights. The special feature
would be introduced by a live public address announcement along with sponsor’s logo and customized message
displayed on the video/LED scoreboard.
RATE CARD:
Full-season: game rate $275 per game. Full season is 70 games per team
CPM $7.50 average
Half-season: game rate $325 per game. Half season is 35 games per team
CPM $8.00 average
Monthly: game rate $375 per game. Monthly is 10 games per team
CPM $10.00 average
Digital scoreboard (Sportrons) advertising in sports facilities has
become a mainstream advertising method and is one of the fastest
growing sectors in out-of-home advertising. Our knowledge of the
current availability of digital media opportunities in baseball and
other sports is unrivalled because of our very close link with sports
venues.
Stadium video board (Sportrons) advertising has the power to
deliver results quickly to a very loyal fan base. In recent years,
sports teams across the country have installed huge, state-of-theart video scoreboards – and Minor League Baseball is no
exception. Fans continually look to the Sportrons to see player
statistics, check the score, watch a replay, and view exciting
features, vignettes, upcoming events, promotions, etc.
Sportrons, Inc (415) 692-1514
19. Minor League Baseball Sportrons Network
List of Teams By State Page 1 of 3
Team
Birmingham Barons
Mobile BayBears
Huntsville Stars
Arkansas Travelers
Inland Empire 66ers
Lake Elsinore Storm
Lancaster JetHawks
Rancho Cucamonga Quakes
Sacramento River Cats
Fresno Grizzlies
Colorado Springs Sky Sox
Bridgeport Bluefish
Connecticut Defenders
New Britain Rock Cats
Wilmington Blue Rocks
Clearwater Threshers
Tampa Yankees
Lakeland Flying Tigers
Jupiter Hammerheads
Palm Beach Cardinals
St. Lucie Mets
Vero Beach Devil Rays
Jacksonville Suns
Savannah Sand Gnats
Iowa Cubs
Cedar Rapids Kernels
Sioux City Explorers
Kane County Cougars
Windy City Thunderbolts
Peoria Chiefs
Rockford RiverHawks
Southern Illinois Miners
Indianapolis Indians
South Bend Silver Hawks
Fort Wayne Wizards
Evansville Otters
Wichita Wingnuts
Kansas City T-Bones
Florence Freedom
Louisville Bats
Lexington Legends
Brockton Rox
Lowell Spinners
Worcester Tornadoes
Winnipeg Goldeyes
City
Birmingham
Mobile
Huntsville
Little Rock
San Bernardino
Lake Elsinore
Lancaster
Rancho Cucamonga
Sacramento
Fresno
Colorado Springs
Bridgeport
Norwich
New Britain (Hartford area)
Wilmington
Tampa/Clearwater
Tampa
Lakeland
Jupiter (18 miles North of West Palm Beach)
Jupiter (18 miles North of West Palm Beach)
Port St. Lucie
Vero Beach
Jacksonville
Savannah
Des Moines
Cedar Rapids
Sioux City
Geneva
Crestwood (23 miles south of Chicago)
Peoria
Rockford
Marion
Indianapolis
South Bend
Fort Wayne
Evansville
Wichita
Kansas City
Florence (13 miles SW of Cincinnati, OH)
Louisville
Lexington
Brockton (24 miles south of Boston)
Lowell
Worcester (47 miles West of Boston)
Winnipeg
State
AL
AL
AL
AR
CA
CA
CA
CA
CA
CA
CO
CT
CT
CT
DE
FL
FL
FL
FL
FL
FL
FL
FL
GA
IA
IA
IA
IL
IL
IL
IL
IL
IN
IN
IN
IN
KS
KS
KY
KY
KY
MA
MA
MA
Manitoba, Can
Market Rank
40
61
83
57
2
2
2
2
20
55
93
29
29
29
4
13
13
19
38
38
38
38
49
97
71
87
143
3
3
117
132
79
26
89
107
101
69
139
33
48
64
7
7
7
N/A
Sportrons, Inc (415) 692-1514
20. Minor League Baseball Sportrons Network
List of Teams By State Page 2 of 3
Team
Bowie Baysox
Frederick Keys
Southern Maryland Blue Crabs
Aberdeen IronBirds
Delmarva Shorebirds
Portland Sea Dogs
West Michigan Whitecaps
Traverse City Beach Bums
St. Paul Saints
Springfield Cardinals
Mississippi Braves
Billings Mustangs
Charlotte Knights
Carolina Mudcats
Durham Bulls
Asheville Tourists
Winston-Salem Warthogs
Greensboro Grasshoppers
Hickory Crawdads
Omaha Royals
Lincoln Saltdogs
New Hampshire Fisher Cats
Newark Bears
Somerset Patriots
Camden Riversharks
Trenton Thunder
Lakewood BlueClaws
Brooklyn Cyclones
Long Island Ducks
Buffalo Bisons
Tri-City ValleyCats
Rochester Red Wings
Syracuse Chiefs
Hudson Valley Renegades
Binghamton Mets
Akron Aeros
Lake County Captains
Columbus Clippers
Toledo Mud Hens
Mahoning Valley Scrappers
Oklahoma RedHawks
Tulsa Drillers
Ottawa Rapids
Portland Beavers
Salem-Keizer Volcanoes
Reading Phillies
City
Bowie (22 miles East of Washington DC)
Frederick (46 miles North of Washington, DC)
Waldorf (27 miles South of Washington DC)
Aberdeen (36 miles NE of Baltimore)
Salisbury
Portland
Grand Rapids
Traverse City
St. Paul
Springfield
Pearl
Billings
Charlotte
Raleigh-Durham
Durham
Asheville
Winston-Salem
Greensboro
Hickory
Omaha
Lincoln
Manchester
Newark
Bridgewater
Camden
Trenton
Lakewood
New York
New York
Buffalo
Troy
Rochester
Syracuse
Wappingers Falls (80 miles North of NYC)
Binghamton
Akron (40 miles south of Cleveland)
Eastlake (18 miles NE of Cleveland)
Columbus
Toledo
Niles (Youngstown area)
Oklahoma City
Tulsa
Ottawa
Portland
Salem-Keizer
Reading (62 miles NW of Philadelphia)
State
MD
MD
MD
MD
MD
ME
MI
MI
MN
MO
MS
MT
NC
NC
NC
NC
NC
NC
NC
NE
NE
NH
NJ
NJ
NJ
NJ
NJ
NY
NY
NY
NY
NY
NY
NY
NY
OH
OH
OH
OH
OH
OK
OK
Ontario, Canada
OR
OR
PA
Market Rank
9
9
9
24
147
76
39
116
15
74
90
170
25
28
28
36
46
46
25
75
104
7
1
1
4
4
4
1
1
50
56
78
80
1
156
17
17
32
72
106
45
60
23
23
4
Sportrons, Inc (415) 692-1514
21. Minor League Baseball Sportrons Network
List of Teams By State Page 3 of 3
Team
Washington Wild Things
Harrisburg Senators
Lancaster Barnstormers
York Revolution
Altoona Curve
Erie SeaWolves
State College Spikes
Williamsport Crosscutters
Charleston RiverDogs
Myrtle Beach Pelicans
Sioux Falls Canaries
Tennessee Smokies
Chattanooga Lookouts
West Tenn Diamond Jaxx
Fort Worth Cats
Grand Prairie Airhogs
San Antonio Missions
Round Rock Express
El Paso Diablos
Corpus Christi Hooks
Midland RockHounds
Salt Lake Bees
Norfolk Tides
Richmond Braves
Lynchburg Hillcats
Salem Avalanche
Yakima Bears
Wisconsin Timber Rattlers
Madison Mallards
City
Washington (30 miles SW of Pittsburgh)
Harrisburg
Lancaster
York
Altoona (95 miles east of Pittsburgh)
Erie
University Park
Williamsport
Charleston
Myrtle Beach
Sioux Falls
Kodak
Chattanooga
Jackson
Fort Worth
Grand Prairie
San Antonio
Round Rock
El Paso
Corpus Christi
Midland
Salt Lake City
Norfolk
Richmond
Lynchburg
Salem
Yakima
Appleton
Madison
Minor League Baseball Demographics
Household Income Levels:
Less than $25,000-21%
$25-39,999-25%
$40-84,999-42%
Over $85,000-12%
Highest Level of Education:
Attended High School-9%
Graduated High School-24%
Attended College-19%
College Graduate-48%
Where they live:
Rent-20%
Own-65%
Live with Parents-12%
Retirement Community-1%
Other-2%
State
PA
PA
PA
PA
PA
PA
PA
PA
SC
SC
SD
TN
TN
TN
TX
TX
TX
TX
TX
TX
TX
UT
VA
VA
VA
VA
WA
WI
WI
How long they stay:
5 Innings or less-3%
6-7 innings-14%
8-9 innings-83%
Reason for Attending:
Close to home-12%
Games are exciting-12%
Dedicated Fan-26%
Affordable Entertainment-26%
Fun for the whole family 24%
OTHER OPPORTUNITIES AVAILABLE
•
Animation Creative
•
In-Stadium / Closed-Circuit TVs
•
Field Signage
•
Mobile Marketing
•
Interactive Mascot Kiosk
•
Hospitality
Sportrons, Inc. ● www.Sportrons.com
(415) 692-1514 ● Fax (847) 574-0458 ● E-mail: Info@Sportrons.com
Market Rank
22
41
41
41
99
142
100
103
114
58
86
174
5
5
37
51
98
129
157
35
42
59
67
67
126
70
85