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BUSINESSSTUDIESA-
LEVELS
2021
Advantages of
Online
Retailing
HOWCAN
MARKETS
CHANGE
Innovation and
Market growth
Innovation and
Market growth
Adapting to
change
How
competition
affects the
market
Case study
Difference
between risk
and
Uncertainty
Uncertainty
Subject
Vocabulary
Checkpoint
MARKET
RESEARCH
Consumer
Behavior
PRIMARY
RESEARCH
Methods of
Primary
Research
Situations
where
questionnaires
can be used
CASESTUDY
Secondary
Research
Social Media
Advantages of
Social Media
Newspapers/M
agazines
Tv/Radio and
Reports
Advantages/Di
sadvantages
ofSecondary
Research
Qualitative
Research
Quantitative
Research
Topical
question
CaseStudy
`
CHAPTER
3:MARKET
POSITIONING
product
orientation
Market-
Orientation
Effects of
business
taking Market-
oriented
approach
Success of
product/marke
t orientation
will depend on;
Spectrum of
Market/produc
t orientation
CaseStudy
MARKET
POSITIONING
Market
Mapping
Perceptual
Maps
Market
Segmentation
Geographic
and
Demographic
segmentation
Demographic
Segmentation
Psychographic
Segmentation

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