Brainstorm like Oracle, Apple, and Google 2019

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This document discusses brainstorming techniques used by companies like Oracle, Apple, and Google. It begins with an introduction to brainstorming and outlines individual and group brainstorming techniques. It then discusses the origins of brainstorming from Alex Osborn in 1942 and more recent research showing brainstorming in groups may result in fewer ideas than individuals working alone. The document suggests large tech companies still use group brainstorming because it enhances buy-in and implementation of ideas. It provides tips for personal and group brainstorming, and why group brainstorming can fail due to issues like social loafing or production blocking. Finally, it discusses how silence can be used effectively in brainstorming sessions.

Leadership & Management

BRAINSTORM LIKE
ORACLE, APPLE, AND
GOOGLE
Dan Glasscock, MS, MBA
Oracle, North America Sales
Strategy & Business Development, Database Cloud
Daniel.Glasscock@gmail.com
@DanGlasscock
DanGlasscock

AGENDA
 Introduction to Brainstorming
 Individual Brainstorming Techniques
 Group Brainstorming Techniques

BRAINSTORMING FACT AND FICTION
Alex Osborn
Advertising Executive
1942
 Get People together!
 Toss out as many ideas as possible!
 Build on people generated ideas!
 Don’t Critize
Tomas Chamorro-Premuzic
Harvard Entrepreneurial Lab
 Review of 800 teams
 Decades of studies
 Brainstorming results in fewer Ideas than
the individuals would have developed alone

WHY DO ORACLE, APPLE AND GOOGLE
BRAINSTORM
 Enhances buy-in and implementation
Regardless of the quality of those ideas.

PERSONAL BRAINSTORMING
Problem
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17
18.
19.
20.

WHY GROUP BRAINSTORMING
FAILS
Source: McKinsey & Company

WHY BRAINSTORMING FAILS
 Social Loafing – Me to
 Social anxiety – I’m afraid
 Regression to the mean – A players become B players
 Production Blocking
 Lack of Execution
Source: Why Group Brainstorming is a waste of time, HBR, 2015

THE POWER OF SILENCE
 Build Trust
 Emphasize a Point
 Negotiate
 Empower Others
 Get the Answer
 Center yourself
 Source: 6 Ways Leaders use Silence to Increase Their Power, Forbes 2017
Gets Things Done

QUESTIONS?
Copyright © 2017, Daniel Glasscock and/or affiliates. All rights
reserved.

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Brainstorm like Oracle, Apple, and Google 2019

1. BRAINSTORM LIKE ORACLE, APPLE, AND GOOGLE Dan Glasscock, MS, MBA Oracle, North America Sales Strategy & Business Development, Database Cloud Daniel.Glasscock@gmail.com @DanGlasscock DanGlasscock

2. AGENDA  Introduction to Brainstorming  Individual Brainstorming Techniques  Group Brainstorming Techniques

3. BRAINSTORMING FACT AND FICTION Alex Osborn Advertising Executive 1942  Get People together!  Toss out as many ideas as possible!  Build on people generated ideas!  Don’t Critize Tomas Chamorro-Premuzic Harvard Entrepreneurial Lab  Review of 800 teams  Decades of studies  Brainstorming results in fewer Ideas than the individuals would have developed alone

4. WHY DO ORACLE, APPLE AND GOOGLE BRAINSTORM  Enhances buy-in and implementation Regardless of the quality of those ideas.

6. PERSONAL BRAINSTORMING Problem 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17 18. 19. 20.

7. WHY GROUP BRAINSTORMING FAILS Source: McKinsey & Company

8. WHY BRAINSTORMING FAILS  Social Loafing – Me to  Social anxiety – I’m afraid  Regression to the mean – A players become B players  Production Blocking  Lack of Execution Source: Why Group Brainstorming is a waste of time, HBR, 2015

9. THE POWER OF SILENCE  Build Trust  Emphasize a Point  Negotiate  Empower Others  Get the Answer  Center yourself  Source: 6 Ways Leaders use Silence to Increase Their Power, Forbes 2017 Gets Things Done

10. GROUP BRAINSTORMING EXERCISE

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https://hbr.org/2017/05/your-team-is-brainstorming-all-wrong https://hbr.org/2015/03/why-group-brainstorming-is-a-waste-of-time
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Brainstorm like Oracle, Apple, and Google 2019

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