Social

1. Social
media
in 55
@danfarkas

2. What will you learn in 55
minutes?
• You will learn how communication theory
still applies in this crazy digital world.
• You will learn what key concepts drive in
the social space.
• You will have a plan to make your social
media outreach better in the next week.

3. You need to
remember this
• Social media is a tool. It’s
not the entire toolbox.
• Don’t chase platforms.
• Do chase how to measure
success in terms of revenue
and brand equity.

4. How did communication
begin?

5. We like pictures

6. We like hearing
things.

7. Then we got visual.

8. Then we found a way to
watch on demand

9. The internet changed
communication.

10. The internet realized
plain copy was boring.

11. mark cuban changed
the game

12. Internet killed the
video star.

13. Think of the social
media explosion
• MySpace was about copy.
• Facebook promoted photos.
• MySpace countered with audio.
• Facebook made video more accessible.
• MySpace got creepy.
• Facebook won.

14. Do we see a trend?
• Copy First
• Images Second
• Audio Third
• Video Fourth
• Legit Interaction Always

15. So how do we think
about content?

16. Character thoughts
• Twitter: 120 max.
•Please
•Via
•RT
•Now
• Facebook: 250 max
• Share….

17. Create content
buckets
• Find four of five areas
that you think would be
of interest to your
intended audience.
• Think “We.”
• Don’t think “Me.”

18. 16 words to create
content buckets
Home Treasure
Tradition Success
Action Reaction Capture The Moment
Contrast Wow
Animals Kids
Ride the Wave

19. What can cm punk teach
you about social media?
http://www.youtube.com/watch?v=5OfSR68tEzs

20. What can nic cage and the guy
from storage wars teach you
about social media?

21. tradition

22. success
• What are you doing well?
• What are your alumni doing well?
• What are others in your
community doing well?
• Don’t be Debbie Downer….

23. Capture the moment

24. Capture ohio pride

25. Capture ohio tradition

26. What do I hope you
learned in 55
minutes?
• You learned how communication theory
still applies in this crazy digital world.
• You learned what key concepts drive in
the social space.
• You have a plan to make your social
media outreach better in the next week.