1. Destination
Marketing
© 2012

2. Destination Marketing
a marketing variety of
strategies and tactics to
increase traffic in hotels,
shops, malls or events

3. United Fly-through

4. Shopping
Centers
STRATEGY: Tourism
Health &
Farma
WHERE
OTHERS SEE & Industries
TARGET Financial
FMCG
Services
CLIENTS,
WE SEE &
DESTINATIONS
European Real
Funds Estate

6. Marketing Consulting
Branding
Creative & Design
Print & A/V Production
Media
PR
Event Organizing

7. On the Tourism
Industry, United is
one of the Market
Leaders

8. Project File Objective Image Campaign for Egypt, as a tourism
destination
Client Egyptian Tourism Authority
Outputs Marketing + Communication Strategy &
Tactical Plan
PR: Planning, Consultancy, Press conference
organizing, Press Relations,
Production: stands, event production
Media: Planning + Buying
Event organizing: Press Conferences,
Caravan

9. Outdoor

10. Stands at Romanian Tourism Fair

11. Project File Objective Launching the first Marriott Hotel in RO
Client Bucharest Marriott Grand Hotel
Outputs Marketing + Communication Strategy &
Tactical Plan
Creative Services: Press Layouts, Outdoor,
Radio Commercials
Production: photo sessions, DTP, billboards,
radio commercials
Media: Planning + Buying
PR: Press conference organizing, Press
Relations,
Event organizing: Press Conference,
Launching Event

12. Bucharest Marriott Grand Hotel / Press Layout

13. Bucharest Marriott Grand Hotel / Press Layout

14. Project File Objective Launching the first Best Western Parc
Conference Center
Client Best Western Parc Hotel, Bucharest
Outputs Branding: 5 Logos for the Conference
Rooms
Creative Services: Brochure, Folder
Production: Brochure, Folder
PR: Press Relations
Event organizing: Launching Event for
Direct Clients, Launching Event for
Tourism Agencies, Press Conference

16. Shopping Centers
On the Shopping
Center Industry,
United is Market
Leader

17. Project File Objective Launching the mall – traffic of 150.000 in first
weekend
Results Traffic of 230.000 in first weekend
Facebook – 9000 friends at launching, Rank
No. 4 in Romania
Raffle Campaign: 35.000 participants
Client Maritimo, Immofinanz
Outputs Marketing Consultancy
Project Management
PR Management
Events Concept
Creative Strategy
Media Planning & Buying
Year 2011

19. Project File Objective Campaigns
Client Bucuresti Mall, Anchor Group
Outputs Marketing Consultancy
Creative Services: Press Layouts, Billboards,
Flags, Flyers, Meshes etc.
Production
Newsletter Design
Year 2009

20. Outdoor

21. Outdoor

22. Outdoor

23. Project File Objective Christmas Campaigns
Client Plaza Romania, Anchor Group
Outputs Marketing Consultancy
Creative Services: Press Layouts, Billboards,
Flags, Flyers, Meshes etc.
Year 2009

24. Outdoor

25. Project File Objective Launching of Galleria Suceava and Buzau
Client GTC
Outputs Marketing + Communication Strategy &
Tactical Plan
Creative Services: TV commercial, Press
Layouts, Billboards, Flags, Flyers, Meshes
Materials Design & Production
Media: Planning + Buying
PR: Press Relations
Events: VIP Party, Launching Event
Year 2008, 2009

27. Health & Farma

28. • Objective
• Calmogen Plant – launching campaign
• Client
• GlaxoSmithKline
• Outputs
• Creative Concept
• TVC

29. TV Commercial

30. Project File Objective
Corporate Communication
Organs Donation Awareness Project
Client
Hoffmann La Roche
Outputs
Corporate Film Presentation for different
events.
Awareness among the authorities and
public opinion with regards to the organs
donation.

31. Corporate Presentation Movie

32. Project File Objective Launching Jacuzzi in Romania
Client Jacuzzi SpA
Outputs Marketing + Communication Strategy &
Tactical Plan
Creative Services: Press Layouts, Billboards,
Media: Planning + Buying
PR: Press Relations
Year 2006, 2007

34. FMCG

35. Project File
Objective
Promotion – Win Knorr Golden Cubes!
- Stimulate intention to buy the Knorr
Cube
Concentrate Cubes
Client
Unilever
Outputs
Posters
Flyers
Wobblers
Packaging
Shelf Talkers

36. Poster

37. Project File
• Objective: Promotion of Knorr instant
soups on the ski slopes
• Locations: Clabucet & Sorica Ski
Slopes
• Product: Instant Soups Knorr
• Techniques: Sales promotion,
branding and sampling
• Outputs: Creative Services:
concept, tagline, campaign materials:
sales kiosk, poster, mesh, billboard,
table tent, trayliner, costumes

38. Predeal
Kiosk

39. Project File Objective Become market leader
Result Market leader in 2004
Client KONICA
Outputs Marketing + Communication Strategy &
Tactical Plans
6 Promotion Campaigns
Creative Services: Press Layouts, Radion
Commercials, Billboards, POSM’s
Media: Planning + Buying
Production: POSM’s, prizes
Stand design
Press Relations
Events: Launching Event for Retailers
Year 2002, 2005

40. Finalist of

41. Real Estate
On the Real Estate
Industry, United is
Market Leader

42. Project File Objective Corporate Campaign
Client Avrig 35
Outputs Marketing + Communication Strategy &
Tactical Plan
Stand Materials Design & Production
Presentation materials: Corporate
brochure
Year 2008

43. Corporate Brochure

44. Project File Objective Promotion Campaign For Vivenda
Residencias
Client Hercesa
Outputs Marketing + Communication Strategy &
Tactical Plan
Branding: Name, Logo, Branding Strategy for
Cinco
Creative: AD, Mesh, Outdoor, TNI Stand,
Radio Commercial
Production: AD, Mesh, Outdoor, Stand, Radio
Commercial
Media: Planning + Buying
PR: Press Relations
Event for clients

46. Event

47. Project File Objective Launching the first residential project in Cernica
Client Panhol Developments
Outputs Marketing + Communication Strategy & Tactical Plan
Branding: Logo, Branding Strategy
Creative Services: Press Layouts, Billboards, Brochure,
Folder, Business Cards & Stationary
Presentation Movie & CD
Stand Design
Internet Site + Banners
Media: Planning + Buying
PR: Press Relations
Events: Launching Event, Press Conference

49. Financial Services

50. Project File •Objective
•PR campaign during the
takeover of Banca Agricola
•Client
•Raiffeisen Bank

52. Project File
Objective
Launch Firenze Casa Mortgage
Client
Firenze Bank
Outputs
Print Ads
Flyers
Posters

53. Poster

54. Leaflet

55. European Funds

56. Project File Objective Public Awareness for ANCS Grants
Client National Authority for Scientific Research
• ANCS Outputs Marketing + Communication Strategy &
Tactical Plan
Creative Services: 2 TV Commercials, Press
Layouts,
Production for 2 TV commercials
Year 2007, 2008

57. TV Commercial – The Researcher

58. Project File Objective Public Awareness
Client CNIPMMR
• CNIPMMR Outputs Communication Strategy & PR
Creative Services: Roll-ups, Billboards, CD’s
Production for 1 TV commercial
National Council of Small and
Medium Sized Private Production for 1 audio commercial
Enterprises in Romania Five press conferences
Year 2010

59. Billboard

60. Press Conference

61. Project File Objective Launching Campaign
Client Dial Telecom
Outputs Marketing + Communication Strategy &
Tactical Plan
Creative Services: Press Layouts, Billboards
Media: Planning + Buying
PR: Press Relations
Events: Launching Event for Retailers
Year 2006, 2007

63. Project File Objective Raise 50.000 euro for Hospice Saint Irina
Result 70.000 euro were raised
Hospice Client Hospice “Saint Irina” - palliative care center
“Saint Irina” Outputs Marketing + Communication Strategy &
Tactical Plan
Branding: new logo
Creative Services: Billboard, TV commercial,
Radio commercial, Print Ad
Production for TV and radio commercials
Media Planning & buying arrangements (free)
Year 2010

65. For more info, please contact us at:
Dan Cirstea
0722.648.290
dan.cirstea@unitedcom.org
or access
www.unitedcom.org
www.facebook.com/UnitedMediaCorp
Address: 2, Dr. F. Teodorescu St., Bucharest, Romania
Phone/Fax: +40 21 317 22 45
E-mail: office@unitedcom.org
Web: www.unitedcom.org