This is a results and outcomes recap of the second program year of the KentuckyUnited state marketing cooperative led by the Kentucky Association for Economic Development. The Danville/Boyle County Economic Development Partnership is a Level 1 Sponsor of and active participant in the program through the Bluegrass South Regional Economic Development Coalition.
2. 2010-2011 KentuckyUnited Partners Level 1 Partners: Bowling Green Area Chamber of Commerce Corbin Economic Development Agency Northwest KY Forward Bluegrass South Kentucky Cabinet for Economic Development Tennessee Valley Authority LG&E/Kentucky Utilities Greater Paducah Economic Development Council I-65 Alliance Level 2 Partners: Hopkinsville/Christian County Economic Development Council Greater Owensboro Economic Development Corp. Bluegrass Alliance Level 3 Partners: Ashland Alliance Mt. Sterling/Montgomery County Industrial Development Authority Almost Nashville Greater Louisville, Inc. Northern Kentucky Tri-ED Oldham County Economic Development Authority Level 4 Partners: Morehead/Rowan County Economic Development Logan LEADS Jeffersontown Economic Development Authority
3. Original Plan Create a program that will be the primary source of economic development marketing for the state of Kentucky. A public/private partnership created to dynamically and aggressively market Kentucky to key business decision makers around the United States.
4. Goals Increase awareness among key decision makers Increase number of projects/prospects interested in Kentucky Provide cost-effective marketing sponsorship opportunities for local/regional economic development organizations
5. Target Audiences Site Consultants Company contacts Kentucky natives University alumni Existing Kentucky business affiliates Entrepreneurial/Fast growth companies
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7. Where are we in the process? “Kentucky Road Show” Marketing trips September 2009 – Atlanta, GA October 2009 – Chicago, IL January, 2010 – Dallas, TX May, 2010 – New York, NY September, 2010 – Detroit, MI October, 2010 – Atlanta, GA January 2011 - Dallas, TX May, 2011 – New York, NY
8. Where are we in the process? Luncheons for site consultants August, 2010 – Chicago, IL November, 2010 – Indianapolis, IN March, 2011 – Columbus, OH April, 2011 – Cleveland, OH
9. “Kentucky Road Show” Results 229 face-to-face meetings with companies or site location consultants with events in New York, Columbus and Cleveland still to come this year. More than 50 additional contacts with site consultants through bourbon tastings in select cities Total direct contacts - 279
15. Event Sponsorships Area Development Forum, Louisville – May 2009 IAMC Spring Forum, Colorado Springs – April 2010 IAMC Fall Forum, Hot Springs, VA – October 2010 Colliers National Meeting, Nashville – November 2010 Grubb & Ellis Annual Meeting, San Diego – February 2011 SEDC Meet the Consultants, Atlanta – May 2011 Kentucky Consultants Forum - TBD
16. Next Steps Review benefit levels and numbers on teams Begin planning for two regional, in-state events in 2011-2012 cycle Investigate opportunities for smaller communities to participate Recruit top Kentucky companies to contribute to program ala Georgia Allies Look for additional marketing opportunities