Branding can be performed by anyone with a product or service. It doesn’t matter how special your product or service is because branding is in the mind of the customer. But this does not mean branding is as easy as coming up with a catchy tagline. To correctly brand a product, you have to know the three main building blocks of branding as well as how to advertise those three concepts. You also have to learn the skill of consistency throughout the branding process. In this video training I will show you what is important when we are branding a new product, service, or business.