Paddy Padmanabhan's first book on Healthcare IT, The Big Unlock: Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era Overview: This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace.The book is also meant to be a reference document for digital health startups and their venture capitalists, technology firms with a strategic focus on healthcare, and healthcare IT leaders who are keen to understand the solution provider and emerging technology markets.

1. The Big Unlock:
Harnessing data and
Growing Digital Health
Businesses in a Value-based
Care Era
1
Email: info@damoconsulting.net
Website: www.damoconsulting.net
Phone: (630) 928-1111, Ext. 204 1
CONFIDENTIAL. DAMO CONSULTING 2017
Damo Consulting Inc.
Address: 1000 Jorie Blvd #200,
Oak Brook, IL 60523

2. The Big Unlock
Discusses the massive opportunity unfolding in healthcare
o Digitization of patient medical records
o The emerging tsunami of data from a wide range of medical and non-medical sources
o Information stored in the form of unstructured data such as text and speech
o Unlocking of insights from these data to improve the quality of care, reducing costs, and
creating new sources of value for all stakeholders
Provides practical and actionable guidance for success in the digital health marketplace
o Map of the competitive landscape and competitor categories
o Growth strategy and strategic positioning frameworks
o Universal Themes and General Principles
Based on a wide range of expert insights and inputs
o CIO’s and CXO’s from health systems and healthcare enterprises
o Technology executives, digital health startup CEO’s, venture capitalists
o Industry analyst commentary and in-house research from Damo Consulting Inc
2

3. The U.S is the highest cost healthcare system in the world
✓ the higher costs in the United States are not producing better outcomes
Shift toward VBC is necessitating the need to unlock insights from the data to drive improved healthcare
outcomes
✓ The digitization of patient medical records over the past 8 years has created a national electronic health
record backbone
✓ New data sources such as wearables and internet of things are becoming popular and finding practical
applications
✓ By 2020, Gartner predicts there will be twenty-one billion IoT devices
A massive opportunity unfolding in healthcare
3

4. Cloud-based models that are HIPAA-compliant and secure are becoming increasingly more accepted
Astounding levels of VC investment in digital health startups point to a transformation under way in healthcare
delivery
Emerging technologies and IT modernization go side-by-side in enabling the Big Unlock
Cloud computing, artificial intelligence, cognitive
computing, and blockchain will enable the Big Unlock
4

5. However, certain forces that will restrain the
Big Unlock…
Enterprise maturity and readiness
IT security and ransomware
Data interoperability
Unproven data models and other challenges
5

6. The four categories of technology providers
seeking to benefit from the digital
transformation of healthcare
Custodians
6
Enablers
Arbitrageurs Innovators

7. Strategic positioning of digital health and new
technology solutions
7

8. Growth Strategy Framework: ADE*
8

9. The Big Unlock and more…
The Big Unlock
o is a reference document for digital health startups and their venture capitalists, technology firms with a strategic focus
on healthcare, and healthcare IT leaders
o provides insights into increasing revenues and profits, while creating a sustainable competitive advantage from the Big
Unlock
o is a primer for anyone interested in understanding the exciting transformation of healthcare
o contains insights from interviews and conversations with dozens of C-level executives
o is a view from the trenches that informs corporate strategy, product strategy, technology strategy, and revenue strategy
o focuses on business-to-business (B2B) technology markets in healthcare that address the information technology needs
of healthcare enterprises
o Offers a framework for success in the space
Paddy Padmanabhan, author: CEO, Damo Consulting Inc
@paddypadmanabha / linkedin.com/in/paddypadmanabhan99
https://www.damoconsulting.net/book-the-big-unlockTo know more:
Available on
9