5. Big Motive is a Creative
Technology business.
We apply insight, design
and technology to create
digital products that make
the real world work better.
6. We develop apps, games,
video and web technologies
for mobile, connected TV
and beyond.
We work in lots of industries
but especially love media,
fashion, travel, education
and tech start-ups.
39. Creativity is just connecting things.
When you ask creative people how
they did something, they feel a little
guilty because they didn't really do it,
they just saw something. It seemed
obvious to them after a while.
— Steve Jobs
39
45. 77% of US CEOs are
revising strategies in
response to consumer
demand.
Source:
PWC 2012 Global CEO Survey
User feedback is driving
strategic changes
77%
46.
47. Branding is a by-product of
having a great product that
people love to use.
Hans Snook, Founder, Orange Telecom
54. Everyone has a plan
until they get
punched in the face.
Mike Tyson
55.
56.
57. Rseaerch icntidaes taht the
oerdr of the ltteers in a wrod
dnsoe’t relaly mettar. Waht
relaly mtteras is the frist and
lsat leettr in the wrod. If tehy
are in the rhgit palce, you can
raed the wdors.
69. 1. Iteration - start early
2. Prototyping - iterate quickly
3. Product Systems - are you creating a
product or a platform?
4. Users, not Customers - what can your
audiences do through you?
5. Patterns - what can you learn from
existing patterns?
6. Story-telling - engage users through
relevant stories
70. BELFAST
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