PERSONAL BRAND

1. PERSONAL BRAND EXPLORATION With LeDaja Gibbons
Project & Portfolio I: Week 1
May 8th 2022

2. Greetings, I am LeDaja Gibbons, but some
people call me Daja, LDG, sister, daughter,
girlfriend, motivator, goofy, loving, friend,
classmate, and the list goes on and on. I am a
Florida girl that loves music, softball, dancing,
helping people but above all God! I graduated
high school, in 2021 summa cum laude. In that
same year I graduated from Ashworth College
and went to FAMU all while going through a
pandemic.You might think that is a lot of a
nineteen year old, but I am just getting started.
Whatever I decide to do whether I become a
music producer, movie director, or a writer I
know I will help as many people as I can along
the way.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Producers and Director
s
• Creative Write
r
• Actres
s
The thing that sets me apart from
my counterparts is my work is
speci
fi
cally made for my
audience. With everything I do, I
make sure that I will help
someone with my work.
Creator in the Entertainment Business World
Picture Relevant
to Your Industry
Goes Here

4. Current in
fl
uencers in the Entertainment World
TARGET AUDIENCE
Jordan Young
Outreach Plan
:
• I have already reached out to him once, when I did a
project on him a few months ago, however I should
have constantly talked to him to keep that connect
.
• I reached out to him via Instagra
m
• My
fi
rst mistake was not to be consistent, so in the
future I will reach out to him on a monthly basis.
PROFILE
PICTURE Music producer, Mixer, Audio
engineer, and DJ for mainstream
artist.
Tyler Perry
Outreach Plan
:
• Before I contact Tyler Perry I will make sure I have my
work published, and establish a name for myself. I want
to show him that I already have a hard work ethic
.
• I will most likely reach out to his assistant, or I might
post videos on social media and try to get his attention
that way.
• I will reach out to him on a monthly basis, I know a lot
of people are trying to get his attention, hopefully my
consistency will pay off.
PROFILE
PICTURE
Actor, Director, Producer, and
Screenwriter for TPS
Sue Purnell
Outreach Plan
:
• I plan on going to 104.5 The beat.com and try to get a job at
the station
.
• I am de
fi
nitely going to reach out via social media, I will also
try calling the radio station and seeing I can talk to her.
• I will try to follow up with her on a weekly basis , I really think
radio is the perfect way fro me to start my career and I think I
can learn a lot from her.
PROFILE
PICTURE
Radio Personality for
IHeartRadio

5. GOALS
Short Term: Within six months after graduation I will
write at least twenty songs, poems, or short stories.
I also will have applied to
fi
ve different radio station
in Orlando, and researched and reached out too
fi
ve casting directors.
Mid Term: By 2025, I will have at least 10 songs,
poems, or short stories published for the world to
see. I will also be working with directors, producers,
an other writers to help me perfect my craft.
Long Term: By 2030, I will have my own record
label/ recording studio. I will also be working in my
career as a director and writing
fi
lms and songs for
major people in the Entertainment world.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Performing in front of an audience
SOFT
HARD
Novice / Adept / Expert
Poetry Novice / Adept / Expert
Communicating Novice / Adept / Expert
Managing People Novice / Adept / Expert
Playing Multiple Instruments
SOFT
HARD
Novice / Adept / Expert
Sound Engineering Novice / Adept / Expert
Song Writing Novice / Adept / Expert
Business Finances and Contracts Novice / Adept / Expert

7. I help humans love themselves by teaching
them the importances of self love.
PROMISE

8. CREDENTIALS
Work Experience
:
• Performed in front of multiple groups of
people.
• I directed people in choirs, and kids for
plays.
Education:
• Graduated from Florida A&M University
Developmental Research School (2021)
• Currently getting my Bachelors degree in Entertainment Business at Full Sail University
Awards:
• Florida Best and brightest for
fi
nalist
Dram
a
• Softball player of the year
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
LeDaja Gibbons
Noteworthy Experience
:
• My
fi
rst solo performance was in front of over 200
people at the age of
fi
ve
.
• I wrote a Black History Month inspired poem for Black
History Month and it was entered into a competition
against college students while I was in high school
.
Arionte Adams
HEADSHOT HEADSHOT
Industry Experience
:
• I have been preforming in front of an
audience since I was
fi
ve.
Education
:
• Florida A&M DRS graduat
e
• Current Full Sail Student
Skills and Pro
fi
ciencies
:
• Writing, songs, short stories, and poetry
.
• Directing and acting in numerous of play
s
• Managing a group of people of all ages.
Overall Online Presence
:
• Current online presence is almost nonexistent.
Industry Experience
:
• Worked with producers and have
been singing since a child
Education
:
• Airman Leadership School
• Current Full Sail student
Leadership Experience
:
• United States Air Forc
e
• Seven Years as a Personnelist
Skills and Pro
fi
ciencies
:
• Singe
r
• Song writer
• Leadership skills
Overall Online Presence
:
• Since I have been in the military for a few years, my
online presences does not exist

10. COMPETITION
LeDaja Gibbons
Noteworthy Experience
:
• My
fi
rst solo performance was in front of over 200
people at the age of
fi
ve
.
• I wrote a Black History Month inspired poem for Black
History Month and it was entered into a competition
against college students while I was in high school.
DJ Swivel
HEADSHOT HEADSHOT
Industry Experience
:
• I have been preforming in front of an
audience since I was
fi
ve.
Education
:
• Florida A&M DRS graduat
e
• Current Full Sail Student
Skills and Pro
fi
ciencies
:
• Writing, songs, short stories, and poetry
.
• Directing and acting in numerous of play
s
• Managing a group of people of all ages.
Overall Online Presence
:
• Current online presence is almost nonexistent.
Industry Experience
:
He is a prominent audio engineer best known for working
with Beyoncé as her personal recording engineer.
Education
:
• Full Sail University Graduate
Leadership Experience
:
• Full Sail University Hall of Fame
Skills and Pro
fi
ciencies
:
• Recording Enginee
r
• D
j
• Songwriter
Overall Online Presence
:
• When you search DJ Swivel, a lot of information comes
up. He is a grammy winner, songwriter, and he have
worked with Beyonce, Chainsmokers, BTS and more!

11. BRAND POSITION
For humans who love music, I provide the
opportunity of you to work directly with your love
for music. In my studio, I have many talented
people currently working in my studio.
UNHEARD VOICES

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• NetworkNite
‣ June 16th | The Twisted Handl
e
• Downtown Orlando Fl Business Networking Lunc
h
‣ May10th | World of Bee
r
• Muni Long Concer
t
‣ May 10th | The Social
Digital Marketing
• Primary Content: The content I will be posting on my platform
is motivational quotes, songs that I have wrote, scripts, my
performances and clients that I have worked with
.
• Primary Tools: I will try to post on social media on a weekly
basis. I will radio stations,
fl
yers, and other creators to get my
information out to the public.
• Website: I will de
fi
nitely use my portfolio to promote myself as
a creator. I will post my music, plays, and writing all over my
platform.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will like a mentor that will be reliable and real with me.
I will need someone that has multiple plans for their
career and is not just one track minded.
Formal Education
• I plan on graduating from Full Sail University in 2024
Technical Skills
• I will need to learn how to engineer by December 202
3
• I will need to learn how to play multiple instruments by
June 202
5
• I will need to learn about renting studio space by
January 2024
Soft Skills
• I will practice my writing skills and have ten pieces of
artwork by December 2022
• I will learn how to mix a song by February 202
3
• I will talk to other producers and get advice from
fi
ve
people by December 2022

14. Daja Gibbons
You know only 20% employees are actually
passionate about their career in the US? Well, what I do is offer people the
opportunity to work with what they are passionate about . In fact, I hire
people who love music, performing, engineering, producing and more.
“
Picture of You
Goes Here

15. REFERENCES
https://www.eventbrite.com/e/
business-networking-in-
orlando-networknite-business-
professionals-
tickets-320317597557?
aff=ebdssbdestsearch
https://djswivel.com/products
/
https://www.candidcareer.com/
blog/How-to-become-a-Music-
Producer-Part-2
https://
www.apollotechnical.com/job-
satisfaction-statistics/