media

1. CINEMATOGRAPHY,
MIS-EN-SCENE &
EDITING ANALYSIS
DIGI-PACK AND MUSIC
ADVERT

2. MUSIC ADVERT ANALYSIS
Cinematography:
The cinematography I used on my
music advert is a medium-close up
shot of my artist this is effective
because it reinforces the pop
genre. It makes my artists facial
expressions and lower body visible
which is conventional as artists in
existing products often use
medium-close up shots to
emphasise certain aspects of the
body.
Mis-en-scene:
The image I used
makes it difficult to
see the costume worn
by my artist. But I
decided to put my
artist in a bright
orange top which is
conventional of the
pop genre because it
is bright and
dramatic. Also her
hair is bright blonde
which is usually
expected by female
artists and also she is
wearing heavy
makeup which draws

3. EDITING OF MUSIC ADVERT
When editing
this image I
used the clone
tool on
Photoshop. This
made my image
oval shaped, I
also turned up
the exposure
and contrast on
the image to
make it bright.
I used the
magic wand
tool to remove
the
background
from the
images and
text. It is
typical of
music adverts
to advertise
the social
I used a star rating on my poster
because this is conventional of
the pop genre and music adverts
in general because adverts are
used to persuade an audience to
buy the product.
I included a date in the editing
process, I added this at the end
because it reflects when the new
album is going to be released
this is a music advert convention.
I edited all the words on to my
poster using Photoshop and
Dafont and removed the
backgrounds. Using bold fonts
is typical of pop genre.

4. DIGI-PACK ANALYSIS
Cinematography:
In both images
here like my
advert they’re
medium-close
ups which are
conventional of
pop genre
because they
allow audiences
to see the artists
costume and
expressions. It is
conventional
because medium-
close ups are a
popular choice of
shot for images.
Mis-en-scene:
The mis-en-
scene used here
is the same as
the rest of the
images because
my artist wore
the same
clothing. A
bright orange
top, and bright
makeup. This is
conventional
because it is
dramatic and
draws attention
to the artist.

5. EDITING ANALYSIS/DIGIPACK
When editing all
the cartoon
images on to
my digi-pack I
used the same
principle of
using the magic
wand too on
Photoshop to
remove the
backgrounds. I
believe this is
conventional of
the pop genre
because it is
bright and
dramatic but
eyecatching.
I also edited all the wording on my
digi-pack using the clone stamp
tool and magic wand tool also
shape tool to make sure all my
wording is the same and creates
continuity. My writing is like
imagery and reinforces my genre
and is conventional because the
same use of lettering and fonts are
the same.
I edited my cd’s by their selves
in turn. I used the black colour
which creates continuity with
my music video. The colours are
contrasted and reinforce the
pop genre. It is bright with dark
colours, so it goes with my
music video but still doesn’t
forget the pop genre.