2. • The eldest of seven children, three brothers
and three sisters, Daejaunte Marshall was
born in Kankakee, IL. Growing up just an hour
south of Chicago he became fascinated with
bright lights and big cities. He was introduced
to Hip-Hop at the age of seven and has been
a fan since. Now he attends Full Sail
University for his bachelors in Music Business
and plans to take his band N.G.S. on tour.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Musician/Singer
• Lyricists
• Perfromer
Magician Archetype- My
purpose is to create
brand ideologies and tales that
inspire people through
the manifestation of dreams.
Also I must use and
create trends to get people to
support my band
N.G.S.
4. • DEMOGRAPHICS: 70% Male
ages 25-35 predominately
caucasian, single located in
North America.
• PSYCHOGRAPHICS: Enjoys self-
exploration and rap music.
Loves to learn and appreciates
art.
• IDEAL AUDIENCE MEMBERS:
Austin Foley, Music Booking
Agent,(RAW),Madison Stratford,
Live Music Booking Agent,
(Stratford Entertainment), Zad
Farahvash, Booking Agent,
(Wonder Arts)
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After
Graduation, 2020)
• Go on a National tour with my band N.G.S.
Connect with, prominent influencers and
promoters to build our brand.
Mid Term: (2025)
• Begin our international tour around the globe.
Increase album sales by 50%. Open the official
N.G.S. clothing line store in Illinois.
Long Term: (2040)
• Establish our own record label and sign five
global artist. Release a Billboard charting project.
Create a foundation that supports young
independent artist.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Performing 87%
Singing 65%
Time Management 80%
Public Speaking 60%
SOFTHARD
Music marketing 45%
Recording 80%
Networking 50%
Negotiating 60%
SOFTHARD
7. We will create original music and help
pave the way for the upcoming
generations of artist.
PROMISE
8. CREDENTIALS
Work Experience:
• 1 year as a crew member at
McDonald’s
• 1 year as a chef at Mancino’s Pizza
and Grinders
Education:
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• “Hope Scholarship”, Full Sail
University
9. COMPETITION
Big Mucci
Industry Experience:
CEO, Producer,Writer, and recording
artist at his label 71 North
Entertainment
Education:
• Max S. Hayes Vocational High-School
Leadership Experience:
• Manages, markets, and promotes signed artist.
Builds them up to the next level.
Skills and Proficiencies:
• Entertainment - 24 endorsements
• Recording - 18 endorsements
• Sound- 15 endorsements
Daejaunte Marshall
Overall Online Presence:
• Over than 300 connections, custom banner, unique
headshot, articles published, active on social
media, URL yet customized
• Grade: Good, 70 out of 100
Industry Experience:
• Full Sail University Music Business,
B.A. (Exp. 2020)
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Helping artist get booked for shows and expand
their network
Skills and Proficiencies:
• Recording- 0 endorsements
• Public Speaking - 0 endorsements
• Networking - 0 endorsements
Overall Online Presence:
• 1+connections, banner image customized,
professional headshot, no detailed summaries
throughout profile with no content pieces, no
articles published, always active on personal social
media accounts, URL customized
• Grade: poor, 20 out of 100
10. COMPETITION
Neco Ship
Industry Experience:
• 3 years of recording producing, and
engineering at Nec16
Education:
• Simeon Career Academy High School
Noteworthy Experience:
• Entrepreneurship - Created his own website for
artist to post and sell content
Skills and Proficiencies:
• Music - 16 endorsements
• Music Production - 16 endorsements
• Audio recording - 17 endorsements
Daejaunte Marshall
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, URL not yet customized, not very
social media active Grade: Average, 50 out of 100
Industry Experience:
• Full Sail University Music Business,
B.A. (Exp. 2020)
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Noteworthy Experience:
• Has recorded and performed music all across the
country with many artist of all genres
Skills and Proficiencies:
• Recording- 0 endorsements
• Public Speaking - 0 endorsements
• Networking - 0 endorsements
Overall Online Presence:
• 1+connections, banner image customized,
professional headshot, no detailed summaries
throughout profile with no content pieces, no
articles published, always active on personal social
media accounts, URL customized
• Grade: poor, 20 out of 100
11. BRAND POSITION
“Paving the way for the new generation of
artist to come. Creating a better world for
everyone co-exist in.”
DAEJAUNTE MARHSHALL-VALERIO
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 ComplexCon
‣ July 20 - 21 | Reno, NV
• Afropunk Music Fest | Brooklyn, NY
‣ Aug 24-Aug 25
• River Council Business Networking
‣ July 16, 2019 | Sanford, FL
Digital Marketing
• Primary Content: Music being released to all platforms
that emit a feeling of how we felt in that moment along
with music videos for visual stimulation.
• Primary Tools: Twitter and Instagram - promote music
through 30 sec. promo videos; LinkedIn - network with
industry pros and find career oportunities
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge
and embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking A-list level hip-hop artist who has
experienced touring globally; person who doesn’t
conform to society, Jan. 2020
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2020
Technical Skills
• 27 technical steps of singing- Lynda.com Nov 2019
• Recording- Use my home studio to develop my
craft
• Performing- Attend monthly open mics at the
Treehouse in Full Sail
Soft Skills
• Learning Music Licensing- Lynda.com, Sept. 2019
• Business and Law - Lynda.com, nov 2019
• Negotiating with agility - Lynda.com, Nov. 2019
14. Daejaunte Marshall
Do you ever get tired of the oversaturated music
market, and seeing the same things everyday? Well
as a recording artist of N.G.S we promise to flood the industry with new
and original music and do our all to positively inspire the generations to
come. We also push boundaries in fashion and create clothing. We.
Promise. To give our all to our art.
“
15. Entertainers and Performers, Sports and
Related Workers, All Other. (2019, June
11). Retrieved June 23, 2019, from
https://www.onetonline.org/link/
summary/27-2099.00
Poets, Lyricists and Creative Writers.
(2019, June 11). Retrieved June 23,
2019, from https://www.onetonline.org/
link/summary/27-3043.05
27-2042.00 - Musicians and Singers.
(2019, June 11). Retrieved June 23,
2019, from https://www.onetonline.org/
link/summary/27-2042.00
Brooklyn. (2019). Retrieved June 23,
2019, from https://afropunk.com/
festival/brooklyn/
Farahvash, Z. (n.d.). Booking Agent.
Retrieved June 18, 2019, from https://
www.linkedin.com/in/zad-farahvash-
a957a865/
The Future Made Physical. (n.d.).
Retrieved June 13, 2109, from https://
www.complexcon.com/
REFERENCES
