Presentation on Online Marketing

1. ONLINE
MARKETING

2. Online Marketing
• Online Marketing is the marketing of products or
services over the Internet.
• It ties together creative and technical aspects of the
Internet, including design, development, advertising
and sales.
• Online marketing is used by companies selling goods
and services directly to consumers as well as those
who operate on a business to business model.

3. Internet Users by Country

4. Types of Online Marketing
 Email Marketing,
 Blogging,
 Pay per click (PPC) marketing,
 Social media marketing,
 Digital Marketing,
 Viral Marketing,

5. Email Marketing
 Email marketing is promoting products through the use of
email.
 There are 2 main ingredients to an effective email
marketing campaign:
1. To build a large list of people you can email.
2. To write great emails.
 The emails should be packed with free value and should
move people to buy what you’re trying to sell.

6. Blogging
• Yet another but important and crucial marketing trend that has
brought a huge aberration in our society.
• Blogger was launched in 1999. Blogging as an ardent marketing
tool has really blossomed in the last some years.
• Businesses, companies and even superstar now use blogging
system for huge promotion.

7. Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when those words are
searched for on a search engine such as Google your ad will
appear.
• But you do have to pay every time your ad is clicked on.
• You need to make sure you do your homework and find out how
to effectively use PPC.
• Otherwise you can easily lose a lot of money in a short amount
of time
• But if you do learn how to use PPC effectively then you can
make a lot of money just as fast

8. Social Media Marketing
• Social media is very popular right now and it’s only getting more
popular.
• You can tap into that popularity by using social media to sell your
products.
• Just make sure you don’t SPAM people.
• Just use social media to direct people to other sites where you
can then hit them with a sales pitch.

9. • With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
• This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and any
other form of digital media.

10. Marketing techniques that use social networks to produce an
increase in brand awareness or achieve other marketing
objectives (such as product sales) through self-replicating
viral processes.

13. Impact of Online Marketing on Local
Businesses
• Grow from $27.1 billion in 2011 to over $49.5 billion in 2016.
• 74% of small businesses find online networking to be just as
valuable as 58 percent reporting they struggle to find value in
using Facebook to promote their brand or don't have a page at
all number of companies struggling to take advantage of
online resources.
• The search engine marketing industry is projected to reach
over $60 billion by the end of 2016, a 25 percent increase from
$49 billion last year.

14. Marketing Strategies
• Pull marketing:
• Websites and blogs are pull strategies
• Company’s social media profiles
• the company tries to draw in customers through different kinds of
advertising, such as TV ads, online banner ads and social media
• Online banner ads, and radio and TV ads are other forms of pull
marketing.
• Push Marketing:
• Email Campaign.
• Certain offers through social media profiles.
• Companies may push information and promotional material directly
to end users through email or fliers to generate demand
• Create an email database of potential customers and send them
product announcements and promotions directly

17. Advantages:
• One to one approach
• Cater to specific interests
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business
• Measuring statistics is
easy
• Accountability
Disadvantages:
• Illegal or unethical practices
• Physical demonstration and
needs to be tangible
• Transparency
• Cost of Hardware

18. Online Marketing in India - Challenges
 Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage

19. Thank You!