The document provides an overview of key concepts in semiotics and ideology analysis including: - Denotation refers to the literal or obvious meaning of a sign, while connotation refers to cultural interpretations and associations. - Mythologizing and "naturalization" obscure the ideological function of signs by making beliefs seem natural and unquestioned. - Dominant ideologies shape consciousness and are maintained through institutions like media and education. - Hegemony describes how dominant groups use culture to establish and maintain power and control over subordinate groups.

1. “ The Rhetoric of Image” Barthes

5. The Sign Game

8. What is the issue with naturalisation?

11. What is the dominant ideology of this text?

14. How far then are is our consciousness shaped by the mass media?

15. What is the purpose of ideologies? Is there one?

22. How do I interpret a sign?

26. What happens when we can’t decipher between denotation and connotation?