Case Study: Scaling Customer Data -- How Leading CPG Brands Serve Millions of Individual Consumers - James McDermott
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Case Study: Scaling Customer Data -- How Leading CPG Brands Serve Millions of Individual Consumers - James McDermott
- 1. Scaling Customer Data: How Leading CPG Brands Serve Millions of Individual Consumers
- 2. @lytics Copyright © 2018 Lytics, Inc. All rights reserved. Confidential and proprietary @lytics New marketplace forces are driving change These new norms are forcing companies to rethink their marketing practices, putting the individual customer at the center. Subscription economy Consumer-direct relationships Data privacy and compliance CUSTOMER AT THE CENTER
- 3. The challenge today • 6000+ martech tools • Knowing each customer across every marketing channel is hard • Data privacy regulations require new technology & programs • Difficult to operationalize 1:1 marketing with speed and agility @lytics
- 4. New Smart Data Layer across all marketing applications and databases providing predictive insights and enabling real-time activation
- 5. 5 HEINEKEN SERVES CUSTOMERS IN THE MOMENT Doubled email engagement and increased Facebook campaign effectiveness 300 percent by delivering timely personalized offers based on what individual customers want
- 6. 6 NESTLÉ PURINA UNDERSTANDS THE RELATIONSHIP WE HAVE WITH OUR PETS Increased sales 33% by recommending offers specific to our pet’s breed and age
- 7. 7 GENERAL MILLS HELPS CONSUMERS MAKE MEMORIES Increased conversions 38% by orchestrating journeys across Pillsbury, Betty Crocker and Tablespoon.com brands
- 8. How does Lytics help? @lyticsio CUSTOMER FIRST INITIATIVES DELIVER CROSS-CHANNEL IDENTITY RESOLUTION ORCHESTRATE CROSS-CHANNEL CUSTOMER JOURNEYS ACCELERATED TIME-TO-VALUE & CONSTANT RESULTS BUILT-IN DECISIONING ENGINE CONNECT ENTIRE MARTECH STACK • CDP to power relevant messages • Privacy-compliant marketing with first-party data • New smart data layer that marketers & developers can build on • Strategic partners to deliver use cases with accelerated time to value