1. Leverage Social Media: Instagram, Facebook, and Twitter are great platforms to showcase your yoga studio, your services, and your community. Share photos and videos of your classes, highlight testimonials from satisfied students, and engage with your followers by responding to comments or hosting Q&A sessions.
2. Create a Website: Design an informative website that highlights your classes, schedule, and pricing. Consider developing a blog section where you can share your expertise on yoga, meditation, mindfulness, and wellness. Your website should be visually appealing, mobile-friendly, and easy to navigate.
3. Offer Discounts: Provide first-time students with a discount to incentivize them to try out your classes. Offer packages or memberships at a discounted rate for those who are willing to commit to regular attendance.
4. Host Special Events: Organize workshops, yoga retreats, or other special events that will attract new students and keep current ones engaged. Consider partnering with other wellness practitioners, such as massage therapists or nutritionists, to provide a well-rounded experience.
5. Distribute Flyers: Create flyers and distribute them in your local community. Reach out to businesses in your area and offer to place flyers in their storefronts or lobby areas.
6. Sponsor Local Events: Consider sponsoring community events like charity runs, festivals, or health fairs. Provide information about your yoga studio and offer a free class coupon or giveaway to attract new students.
7. Connect with Influencers: Reach out to local influencers in the wellness space and collaborate with them to reach a wider audience. Consider offering a free class or partnership opportunity in exchange for their support.
8. Provide Referral Programs: Encourage your current students to refer friends and family to your studio by offering them incentives like discounts on classes or free classes. Word of mouth is a powerful marketing tool in the yoga community, so make sure to reward your loyal and supportive students.
2. YOGA BUSINESS
NOWADAYS
YOGA MARKETING IS A WAY OF GETTING
INVOLVED WITH POTENTIAL CLIENTS.
MARKETING MEANS NOT ONLY MARKETING IT
MEANS FOLLOWING THE MAJOR 5 M OF THE
THEORY.
YOGA BUSINESS IS ONE OF THE MOST
INFLUENTIAL BUSINESSES OF THE CURRENT
TIME. IT TAKES NOTHING AND GIVES YOU A
HEALTHY AND HAPPY LIFE.
MARKETING IS A MAJOR PART OF ANY BUSINESS, ENTIRE YOGA INDUSTRY IS FACING A BIG
CHALLENGE IN NOWADAYS DUE TO BAD MARKETING STRATEGIES. THE YOGA INDUSTRY CAN
EVOKE BY SOME THEOREIS, LETS UNDERSTAND IT.
2
3. MARKETING!
IS NOT ONLY A WORD IT’S THE
ENTIRE WAY OF YOUR LIFE
THAT HOW YOU ARE THINKING
AND HOW YOU ARE DOING. –
SHIVAM
3
4. THEORIES OF MARKETING
• Ansoff Matrix.
• Balanced Scorecard.
• The Marketing Mix.
• The Communications Mix.
• Stakeholder Mapping.
• Mendelow's Matrix.
• The consumer decision-making process.
1
5.
6.
7.
8.
9.
10.
11. MARKETING PLAN
Conduct market research.
Profile your target markets.
Identify your unique selling proposition (USP)
Develop your business brand.
Choose your marketing avenues.
Set your goals and budget.
Nurture your loyal customers.
Monitor and review.
38. Yoga Marketing
Roadmap
38
1 3 5
6
4
2
STARTING YOUR YOGA
MARKETING
AFTER THREE MONTHS
MILE STONE
9 MONTHS MILE
STONE
ONE MONTH MILE
STONE
6 MONTHS MILE
STONE
YEAR REPORTS
41. Yoga Business Model Canvas
41
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Key Partners
Your ideal companies in india
Cost Structure Revenue Streams
43. Competitor Matrix
43
LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
YOUR
UPCOMING
GOALS
Competitor
YOUR
FUTURE
YOGA
MARKETIN
G GOALS
TILL DATE
YOUR
ACHIEVE
MENTS
YOUR
ANOTHER
BRAND
MAKING
IDEOLOGY
ANOTHER
YOGA
BRANDS
YOU
44. LETS DEVELOP TOGETHER
GIVE US 5 STAR
RATINGS
UDAAR
FOUNDATION
LIKE OUR FACEBOOK
PAGE & INSTAGRAM
SKMYOGA
WWW.SKMYOGA.COM
