Brands are born out of experience and
Brand is a collection of the flow of
perception in the minds of people that
make it the reputational capital of the
Brand Building is Reputation Building
3. Personal Brands
Personal Brand allow individuals to
differentiate themselves by consistently
articulating and leveraging their unique
Few Personal Brands
2.M S Dhoni
4. You are a Brand !!
If you are not branding yourself you can be
assured that others are doing it for you
5. Your Own Branding Iceberg
WHAT YOU CAN SEE!
WHAT YOU CANNOT SEE!
Your Price (Self Esteem)
Culture / Attitudes
Your birth intent
6. People place emphasis on the
We tend to judge a book by its cover.
We automatically assume that an
attractive person is also talented,
intelligent, happy, sensitive, warm and
outgoing, has higher status than
ourselves, enjoys successful
relationships, and is kind.
These may not be there in reality
7. Why people care about the
8. Just being Good is not Good
9. Target Consumer Segments
No-one can be liked / admired / loved
and accepted by everybody – “Be
yourself and Follow your heart”
Identify persons who prefer / want
you and try to stay as close to their
heart and minds as possible. “Create
What are your goals?
What do you value?
What are you passionate about?
What motivates you?
What makes you remarkable?
What can you do the best?
14. To Reach Heart – Use
15. To Do
5. Communication of a Credible
6. Doing things as your surroundings
desire in the best way that suits you
16. Brand Equity
Brand Equity is a Set of Assets or
Liabilities linked to a Brand name or a
symbol that adds (or subtract from)
the value provided by the product or
service to a firm and / or that of firms
17. Build Brand Equity
Deliver Perceived Quality
Make association i.e. Build Relationship
Develop Trust i.e. Loyalty
Small stimuli that cause a feeling of
dissonance can cause decisive shifts in
People may wish to reject you for
seemingly minor reasons if they feel
uncomfortable with any part of your
offering, including your attitude or
20. We can go in search of the
many minds that are out
there and the many hearts
just waiting to be won!