1. Building the Self Brand
Equity
A presentation for the
Value Creators
By
Dr. R. Bakshi

2. Brand
Brands are born out of experience and
reflect reputation
Brand is a collection of the flow of
perception in the minds of people that
make it the reputational capital of the
firm.
Brand Building is Reputation Building

3. Personal Brands
Personal Brand allow individuals to
differentiate themselves by consistently
articulating and leveraging their unique
value proposition
Few Personal Brands
1.Virat Kholi
2.M S Dhoni
3.Akshay Kumar
4.Baba Ramdev
5.Anna Hazare

4. You are a Brand !!
If you are not branding yourself you can be
assured that others are doing it for you

5. Your Own Branding Iceberg
WHAT YOU CAN SEE!
WHAT YOU CANNOT SEE!
Your group
Your name
Your Price (Self Esteem)
Your appearance/voice
Your conduct
Family Background
Strengths/Weaknesses
Spiritual Evolution
Education
Culture / Attitudes
Society
Emotional Make-up
Your birth intent
How you
are judged!

6. People place emphasis on the
Visible?
 We tend to judge a book by its cover.
 We automatically assume that an
attractive person is also talented,
intelligent, happy, sensitive, warm and
outgoing, has higher status than
ourselves, enjoys successful
relationships, and is kind.
 These may not be there in reality

7. Why people care about the
Branded You?
 Visibility
 Credibility
 Engagement
 Commitment
 Expand influence
 Human connection
 Halo effect

8. Just being Good is not Good
Enough
Be
1. Different
2. Simple
3. Unique
4. Focussed

9. Target Consumer Segments
 No-one can be liked / admired / loved
and accepted by everybody – “Be
yourself and Follow your heart”
 Identify persons who prefer / want
you and try to stay as close to their
heart and minds as possible. “Create
the future”

10. The Power of Branding
Mind Share
and
Heart Share

11. How to build your Brand?
Introspection
Consistency
Relevant
Interesting
Originality

12. Introspection
 Where am I?
 What am I?
 For whom am I?
 Why me?

13. Originality
 What are your goals?
 What do you value?
 What are you passionate about?
 What motivates you?
 What makes you remarkable?
 What can you do the best?

14. To Reach Heart – Use
Passion
Listening
&
Learning
Strategy
Formulation
Relationship
Building
The Circle
of
Relevance

15. To Do
1. Relevant
2. Memorable
3. Consistent
4. Repetitive
5. Communication of a Credible
Promise.
6. Doing things as your surroundings
desire in the best way that suits you

16. Brand Equity
Brand Equity is a Set of Assets or
Liabilities linked to a Brand name or a
symbol that adds (or subtract from)
the value provided by the product or
service to a firm and / or that of firms
customers

17. Build Brand Equity
Build Awareness
Deliver Perceived Quality
Make association i.e. Build Relationship
Develop Trust i.e. Loyalty

18. The Loyalty Ladder
1. Bonding
2. Advantage
3. Performance
4. Relevance
5. Presence

19. Learning
Small stimuli that cause a feeling of
dissonance can cause decisive shifts in
behaviour.
Caution:
People may wish to reject you for
seemingly minor reasons if they feel
uncomfortable with any part of your
offering, including your attitude or
behaviour.

20. We can go in search of the
many minds that are out
there and the many hearts
just waiting to be won!

21. Thank you very much