2. I started writing lyrics in the 7th grade as my
interest in music started to burst. My inspiration
came from a non-blood family member who
performed songs at birthday parties throughout
the year. By the time i graduated high school, i
had written tens of unpublished songs, which
became hundreds by the time i was discharged
from the Army in 2014. In 2017, i started my
independent music label to fuel everything i
love about creating songs. As of now, i strive for
a physical location to serve as a foundation for
my music business.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Musician
• Operations Manager (music label)
• Business Manager (artists)
Over-saturation will slow down any process.
The content i chose to deliver comes at a
natural time versus planned or forced. The
actions i chose to conduct will correlate with
demand, personal intuition, and favorability.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. Music Agents and Business Managers
TARGET AUDIENCE
Olando Mcghee
Outreach Plan:
• Before reaching out to this person, i will obtain my
certificate in business from Full Sail.
• Email will serve as my primary method of contact. Also
gaining access to communicate via LinkedIn.com will
serve as a back-up.
• As a business student, i seek to learn and practice
strategies that i can execute right away. This may take
place during classes or after graduation.
PROFILE
PICTURE Human Resource Manager at
Roc Nation
Debrah Nairn
Outreach Plan:
• Before reaching out to this person, i will obtain my certificate
in business from Full Sail.
• Email will serve as my primary method of contact. Also
gaining access to communicate via LinkedIn.com will serve as
a back-up.
• Being an owner of an independent music label, i understand
business concepts and practices that will benefit a team. This
will take place after graduation.
PROFILE
PICTURE
Office Manager
Ronette Wright
Outreach Plan:
• Before reaching out to this person, i will obtain my certificate in
business from Full Sail.
• Email will serve as my primary method of contact. Also gaining
access to communicate via LinkedIn.com will serve as a back-
up.
• Being a music artist myself and owner of an independent
music label, i will create a video explaining what to look for in
finding a good artist and what it takes to become a great artist.
This will take place after graduation.
PROFILE
PICTURE Senior Vice President of A&R
at Roc Nation
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I will work on releasing a music video.
‣A song was released in November with a 6
month timeframe for releasing a corresponding
visual.
Mid Term: (YEAR)
• I will accumulate 1,000 followers on Facebook,
Instagram, and Spotify.
‣I will invest in monthly promotions
accumulating at least 100 new followers a
month.
Long Term: (YEAR)
• I will secure a building to operate a music studio.
‣My credit is higher than it’s ever been with slow
and steady increases. Reaching a 700+ will
strengthen my success in securing a building.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer and Personal Service
SOFT
HARD
Adept
Communications and Media Novice
Critical Thinking Adept
Active Listening Adept
Customer and Personal Service
SOFT
HARD
Adept
Administration and Management Novice
Active Learning Adept
Critical Thinking Adept
7. I will take a creative business approach
towards common goals through critical
thought and evaluating interest.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Serve as Label Manager in my own
company.
• Served as an Information Management
Officer during a Military Deployment.
Education:
• IT Diploma, US Army Signal Training
• Audio Production Certificate, Full Sail
University 2018
Awards:
• Combat and Service awards.
9. COMPETITION
Brandon Thomas
Industry Experience:
• Promotion and A&R at Roc Nation
Education:
• Masters Degree, Entertainment Business
Leadership Experience:
• Director of A&R at Roc Nation
• Director of Operations at Push Play
Skills and Proficiencies:
• Management - 7 endorsements
• Social Media - 13 endorsements
• Music - 6 endorsements
D’Mazzio Hill
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Co-owner independent Music Label
Education:
• Certificate in Audio
• IT Diploma
Leadership Experience:
• Label Manager at CGA The Label LLC
Skills and Proficiencies:
• System Administration - 2 endorsements
• Information Technology - 1 endorsements
• Business Management - 0 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
Levi Leitma
Noteworthy Experience:
• Coordinated with clients online on progress of their
order
• US Army Team Member
D’Mazzio Hill
Industry Experience:
• Recently graduated and currently
seeking a new role
Education:
• BS, Entertainment Business at Full Sail
Skills and Proficiencies:
• Google Analytics- 0 endorsements
• Problem Solving - 0 endorsements
• Presentations - 0 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Co-owner independent Music Label
Education:
• Certificate in Audio
• IT Diploma
Leadership Experience:
• Label Manager at CGA The Label LLC
Skills and Proficiencies:
• System Administration - 2 endorsements
• Information Technology - 1 endorsements
• Business Management - 0 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For music creators seeking to integrate their lyric
and vocal art into business, I provide down-to-
earth consultation and immediate avenues to
monetize your music because all a passionate
artist need sometimes is someone who could
push or direct them into a desired action or
direction.
“PASSION & INTELLIGENCE”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• CD Baby’s DIY Musician Conference
‣ To be announced.
• SWSX Conference
‣ March 10- 19 2023 Austin, TX
• (ASCAP) American Songwriter Song Contest
‣ Now - Jan 30th
Digital Marketing
• Primary Content: I will produce photographic and visual
content to provoke emotions and stimulate the mind. My
content will include mysteries that will develop my image.
• Primary Tools: I will primarily use social platform Facebook to
publish and advertise content. I will mainly publish visual and
auditory content in continuations of at least 3-month spans.
• Website: I will be using my website as the resolution to all of
my content provided online.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m seeking to work with someone who has walked a
similar path i have today. This person should have
connections within the music industry and have set an
example with music industry achievements no matter
the level. 2024 - forward
Formal Education
• Business Certificate
Technical Skills
• Project Management - CGA The Label, 2023
• Music Industry - CGA The Label, 2023
• Social Media - CGA The Label, 2023
Soft Skills
• Social Networking - SWSX,ASCAP,etc, 2023
• Public Speaking - networking, 2023
• Leadership - CGA The Label, 2023
14. D’Mazzio Hill (professional)
Mazzi CGA (artist)
Many music artist start off in limbo because of no official blueprint or steps to
access resources within the music industry. It’s this reason that i started my
music label based on the ‘DIY’ method and now provide ‘down-to-earth’
consultation and next step resources for 'freshman’ artist. In fact, i joined
ASCAP as a music publisher and artist and released music officially through
major DSPs that is currently being monetized on music and social platforms.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
