Tom Kinsella, AIB - DMX Dublin 2016
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The document discusses key takeaways from a marketing conference including hiring for attitude, breaking down silos between departments, understanding your brand, telling stories, and keeping marketing technology simple. It emphasizes the importance of focusing on the right people, stories, customer experience and platforms while highlighting areas where AIB bank has succeeded in marketing.
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Tom Kinsella, AIB - DMX Dublin 2016
- 1. MARKETING IN THE CUSTOMER AGE #DMXDublin #BackedByAIB @TomDublinCity
- 3. KEEP IT SIMPLE #DMXDublin #BackedByAIB
- 6. WHERE AIB HAS GOT IT RIGHT #DMXDublin #BackedByAIB
- 16. KEEP IT SIMPLE #DMXDublin #BackedByAIB
- 20. FUNDAMENTAL HUMAN BEHAVIOUR HAS NOT CHANGED* *As long as they are online. FOBO is a thing people
- 24. TAKE AWAY 1 HIRE FOR ATTITUDE #DMXDublin #BackedByAIB
- 26. TAKE AWAY 2 BREAK THE SILOS #DMXDublin #BackedByAIB
- 29. UNDERSTAND YOUR BRAND #DMXDublin #BackedByAIB
- 30. TAKE AWAY 3 TELL STORIES #DMXDublin #BackedByAIB
- 33. TAKE AWAY 4 In Marketing Technology Less is More #DMXDublin #BackedByAIB
- 35. KEEP IT SIMPLE #DMXDublin #BackedByAIB