1. 8/9/2011
Presenter, Presenter,
Title, Title,
Contact info Contact info
Binocular Vision as a Medical Issue
Improving Binocular Vision
Creating a Better Audience
Presenter,
Dominick M. Maino, OD, MEd, Title,
Contact info
FAAO, FCOVD-A
Professor of Pediatrics/Binocular Vision
Illinois Eye Institute/Illinois College of Optometry Improving Technology but
Not Creating a Better Audience
Chicago, Il
American O t
A i Optometric Association
t i A i ti
Spokesperson on 3D Vision Syndrome
3D in the Classroom Project Team Member
Optometry & Vision Development
Editor, College of Optometrists in Vision Development
1920’s Image Credit : Baird Television Today
Presenter, Presenter,
Title, Title,
Contact info Contact info
Improving Technology but Improving Technology but
Not Creating a Better Audience Not Creating a Better Gamer
Image Credit: Daily Motion 3D Image Credit: Nintendo
1953 Image Credit: Mystic Cinema Today Image Credit: Joystiq
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2. 8/9/2011
Presenter, Presenter,
Title, Title,
Contact info Contact info
Improving Technology but Scope of The Problem
Not Creating a Better Student Amblyopia 2% (6,239,043 US)
Strabismus 2-5% (15,597,609 US
Accommodation 2.5-9.2% (28,699,600 US)
Eye Coordination (CI 7%) Up to 25% (77,988,195 US)
Vertical Misalignment 7-52% (162,215,135 US)
US Census Bureau:
U.S. 311,952,183
World 6,954,459,463
Image Credit: American Optometric Association AOA Clinical Guidelines: http://www.aoa.org/x4813.xml US Census: http://www.census.gov/main/www/popclock.html
Presenter, Presenter,
Scope of The
Title,
Contact info
Title,
Contact info
Problem
Bausch+Lomb
Needs, Symptoms, Incidence, So How Do We Improve Binocular Vision
to Create a Better Audience?
Global Eye Health Trends
(NSIGHT) Study. Market Probe
Europe: December 2009
3,800 subjects, 15 to 65 y/o,
seven different countries (China,
Korea, Japan, France, Italy,
(Improving audience enjoyment,
United Kingdom, United States) satisfaction, and involvement in all
Maino D, Chase C. Asthenopia: Technology Induced Visual things 3D?)
Impairment. Rev Optometry. 2011;June Supplement Part 2: 28-35.
http://www.revoptom.com/cmsdocuments/2011/6/0611_b+l_13thedition.pdf
Presenter, Presenter,
Title, Title,
Contact info Contact info
So How Do We Improve Binocular Vision
to Create a Better Audience? Creating a Better Audience
#1 Note Symptoms New, Improved, Engaged,
#2 Diagnose the Problem Audience Who Wants to
#3 Treat the Problem View 3D Content in all Its
Forms!
Image Credit: American Optometric Association
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3. 8/9/2011
The 3D’s of 3D Viewing: The 3D’s of 3D Viewing:
Discomfort, Dizziness and Lack of Depth Discomfort, Dizziness and Lack of Depth
Discomfort: Dizziness:
3D technology can exaggerate
Since 3D viewing is based on visually induced motion
the eyes converging in front of sickness …causing consumers
or beyond the screen, viewing to feel dizzy or nauseous during
3D images can potentially or after viewing 3D content.
create eyestrain and headaches
The 3D’s of 3D Viewing: Symptoms of 3D Vision Syndrome
Discomfort, Dizziness and Lack of Depth
3DVS symptoms:
Lack of Depth:
asthenopia, headaches, blurred
A viewer lacking binocular vision, simply
vision, eyestrain diplopia
vision eyestrain, diplopia,
won’t see 3D. While this doesn’t pose any
dizziness/nausea and vision
problem viewing the screen, it serves as a
induced motion sickness
“vision screening” that something is
abnormal with the viewer’s binocular vision.
All Technologically Induced!
Image Credit: American Optometric Association
Symptoms of 3D Vision Syndrome Symptoms of 3D Vision Syndrome
Pain, nausea, double vision…..or …. …a happy, actively engaged users of 3D content?
Image Credit: American Optometric Association Image credit: squidoo.com/3d-animated-gif Image Credit: American Optometric Association
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4. 8/9/2011
Diagnosis: The 4th D of 3D Viewing Diagnosis
The fourth “D” of the 3D Stereoscopic 3D
Viewing should be if you do not appreciate 3D
or experience asthenopia while watching 3D
content, you should immediately make an
appointment with your
Doctor of Optometry
Maino D. Brock String Debuts at 2011 Consumer
Electronics Show. Optom Vis Dev 2011;42(1):6-9.
Treatment Treatment
Research has demonstrated optometric vision therapy is an
Optometric Vision Therapy: …is a sequence of effective treatment …for…
neurosensory and neuromuscular activities individually • Ocular motility dysfunctions (eye movement disorders)
prescribed …by the doctor to develop, rehabilitate and • Non-strabismic binocular disorders (inefficient eye teaming)
enhance visual skills and processing…. Th use of lenses,
h i l kill d i The fl • Strabismus (misalignment of the eyes)
prisms, filters, occluders, specialized instruments, and • Amblyopia (poorly developed vision)
computer programs is an integral part of vision therapy. …. • Accommodative disorders (focusing problems)
Improving Patients One by One Improving Patients One by One
Patient #1 Patient #1
Maino D. The 3 D Vision Syndrome: A
Case Report. American Academy of
Optometry Annual Meeting 2010, San
Francisco, CA 11/10
http://www.slideshare.net
/DMAINO/3d-vision-
syndrome
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5. 8/9/2011
Improving Patients One by One Improving Binocular Vision: Creating a Better Audience
Patient #1 Afterweeks of a
few
completing Summary
home therapy, she
1. Recognize many cannot take advantage of all that 3D has to offer.
texted me while
2. Be aware of symptoms
watching a 3D
3. Refer appropriately
movie and said:
4.
4 Treat appropriately
“I feel great!
No nausea, no
seeing double…
Final Result:
No Pain! I’m
enjoying the New and Improved Audience for all things 3D!
movie!
Presenter, Presenter,
Title, Title,
Contact info Contact info
Resources
3D Eye Health www.3deyehealth.org Resources
3D in the Classroom, See Well-Learn Well Dominick M. Maino, OD, MEd, FAAO, FCOVD-A
American Optometric Association www.aoa.org
College of Optometrists in Vision Development www.covd.org
dmaino@ico.edu
Optometric Education Program Foundation www oepf org
www.oepf.org
3D@Home www.3dathomeconsortium.org SlideShare
Consumer Electronics Association www.ce.org
BLOGS
MainosMemos ( latest on BV/children’s vision research )
www.MainosMemos.blogspot.com
VisionHelp www.visionhelp.wordpress.com/
Vision Performance Institute www.visionperformance.blogspot.com/
Presenter,
Title,
Contact info
Questions?
Dominick M. Maino, O.D., M.Ed.,
F.A.A.O.
Professor, Pediatrics/Binocular Vision Service
Illinois College of Optometry/Illinois Eye Institute
3241 S. Michigan Ave. Chicago, Il. 60616
312-949-7280 (Voice) 312-949-7358 (fax)
dmaino@ico.edu www.ico.edu nw.optometry.net
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