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CONVERSATIONAL MEDIA TODAY JAMES GROSS VICE PRESIDENT FEDERATED MEDIA
CONSU CONSU DIA TODAY WE DON’T JUST WE… M E E M
CONSU WE… E M TODAY WEDON’T JUST DIA M E
WE… CREATE  REACT DISCUSS PARTICIPATE WE… CREATE  REACT DISCUSS PARTICIPATE
INTERNET GROWTH PORTALS INTERNET
 
CONVERSATIONAL MEDIA (IN MILLIONS) 776,000,000  MONTHLY UNIQUE VISITORS
THE BRAND HOMEPAGE: THEN
THE BRAND HOMEPAGE: NOW Search loves conversations
[object Object],[object Object],[object Object],[object Object],WE… AT FM
1.125 BILLION PAGE VIEWS 100 + 53 SOCIAL MEDIA BRANDS MILLION UNIQUE USERS
CONVERSATIONAL MARKETING PROGRAMS FM CAPABILITIES SPONSORSHIP OPPORTUNITIES IAB MEDIA VIDEO  ADVERTISING CUSTOMIZABLE  PROGRAMS
RadioShack Invention Lab ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pre-populated shopping list moved people from interest to purchase
Luvs Mom Speak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3-A-Day Dairy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BMW Graffiti Contest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ASUS/Intel WePC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRADITIONAL PUBLISHERS TODAY’S PUBLISHERS
YOU CAN SPEND YOUR MARKETING BUDGETS  BUYING  MEDIA… … OR SPEND IT  MAKING  MEDIA
THANK YOU

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