Ap B.Mosse Digiday Mobile

Presentation to DigiDay Mobile March 12, 2009 Lessons Learned in Creating Mobile Content

The Associated Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Half of all the world’s population sees news from the AP on any given day…

Overview of AP Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample List of Local Newspapers http://www.ap.org/mobilenews/contributors.html

AP Mobile: Growing Fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The User Came First ,[object Object],[object Object],“ Don’t think about what’s going to make your company happy, think about what’s going to make the consumer happy.” Source: DotMobi (July 2008)

Built the Ultimate Solution ,[object Object],[object Object],[object Object],[object Object]

Numerous Channels: Tech, Sports, Travel

Web 2.0 Features: High Engagement SAVE article Collect your favorites TEXT of EMAIL article Send articles to friends COMMENT on article Send a report to AP from device

Breakdown of Traffic World Technology Business U.S. News Photos Politics Lifestyles Elections Travel Video Viewership by News Category Top Stories Add’l Entertainment Sports Wacky Local National Footprint to Local News

Breakdown of Traffic by Time and Day 15% 17% 14% 14% 14% 14% 12% Traffic by Day of Week* * June 2008 Traffic by Day-Part

AP Mobile Demographic & Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen and Nielsen @Plan

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AP Mobile: “The Gold Standard” 1 Source:

2008 Industry Awards AP Mobile News Network Blackberry Developer Challenge FINALIST

Reaching the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Select your favorite news categories Enter your ZIP Code to personalize local news

In Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For more information: Benjamin Mosse [email_address] 212.621.1926 @bmosse

Ap B.Mosse Digiday Mobile

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Ap B.Mosse Digiday Mobile

Ähnlich wie Ap B.Mosse Digiday Mobile (20)

Mehr von DM2EVENTS

Mehr von DM2EVENTS (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Ap B.Mosse Digiday Mobile