This document discusses how job seekers' goals affect their job search strategy. It emphasizes that goals are not just about job title, but also essential elements like salary, location, industry, and corporate culture. The document provides exercises to identify what job seekers are willing and not willing to do in these areas. It also discusses tailoring a job search based on considerations like company size, culture, and additional benefits. The overall message is that with clear parameters focused on one's goals, it is possible to find the right job.

1. How Your Goals Affect Job
Search Strategy
by
Donna Shannon
720-341-8229
donna@personaltouchcareerservices.com
© 2012, Donna Shannon 1

2. Presenter: Donna Shannon
• Background: 8 years of HR/ Recruiting
• Current: President, The Personal Touch Career Services
 Resumes
 Interview coaching
 Job search strategy development
 Group classes
 Book: How to Get a Job Without Going Crazy (2 nd Edition)
 http://www.personaltouchcareerservices.com

3. Where it all begins…
YOUR GOALS
© 2012, Donna Shannon 3

4. Goals for the job search
• NOT just about job title
• More about the essential elements:
– Salary
– Location
– Industry
– Corporate Culture
© 2012, Donna Shannon 4

5. Willing/ Not Willing exercise
What I’m WILLING to do: What I’m NOT WILLING to do:
Location
Salary
Industry
Corporate Culture
© 2012, Donna Shannon 5

6. Willing/ Not Willing exercise
What I’m WILLING to do: What I’m NOT WILLING to do:
Travel for work 25% of the time Commute more than 1 hour
Take a 7 – 20% increase in salary Work for control freak boss
Stay in the broadcasting industry Work in Sales
Work in a team environment Take less than XXX salary
Work for a large corporation Business with less than 10 employees
Location
Salary
Company Size
Corporate Culture
Industry
© 2012, Donna Shannon 6

7. Location
• How far are you willing to go?
– Commute?
– Relocation?

8. Salary
• Know your numbers – what do you need?
• Know the market – what is reasonable and
competitive?
• Stay within median range
• Check www.salary.com

9. Salary

10. Company Size
• Small to Medium Companies:
– Various responsibilities
– Jobs posted only for a few days
– Advertises on craigslist.com, their website, social
media and their network

11. Company Size
• Large companies:
– Defined job description
– Longer hiring cycle
– Advertises on websites or on their website only

12. Company Culture
• What kind of boss do you want?

13. Company Culture
• To find the bad situation, ask The Magic
Question:
– “What is your turnover rate?”

14. Additional Considerations
• What matters to you?
– Benefits
– Vacation
– Chance for advancement
– Tuition reimbursement
– Creative environment
– Stimulating work

15. It can happen!
A VISION FOR YOU

16. • With the right parameters, it is possible to
get a job you really want!
• Be clear, specific and focused to hit your
target job