The industry knows that the job of a Brand Manager is changing. But we don’t know how fast the change will be and what steps we need to take to be ready for it. There are five fundamental changes in the job of the Brand Manager that will be part of this change; the change towards what I call Brand Manager 2.0.

1. as the marketing world changes, will you be able to rise above the crowd? Brand Manager 2.0 by Dave Knox – CMO, Rockfish

2. Dave Dave Knox, Chief Marketing Officer @daveknox My Company: 2010: Inc. 500 Fastest Growing Company 2009: Ad Age Top Ten Agency A-List 2008: Ad Age Small Agency of the Year My Background: Career: 7 years at P&G as a Brand Manager in Digital & Branded Entertainment Recognition: Named by Media Industry News as a “Social Media Superstar” Activities: Co-founder of The Brandery & Board Member at VCU Brandcenter

3. “The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” - Robert Liodice, CEO, Association of National Advertisers

4. Become a Marketing Technopologist Purpose Inspired Brand Building Practice Consumer Collaboration Facilitate Conversations & Community Everywhere Shopper Marketing THEMES OF BRAND MANAGER 2.0

5. Become a Marketing Technopologist Photo credit: aghong - http://www.flickr.com/photos/aqhong/2201600532/sizes/o/

6. Fact: Only 24% of U.S. marketers consider their firms to be “digitally savvy”

8. “We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction.” - The Wall Street Journal Anthropologist Technology Marketer

9. Purpose Inspired Brand Building

10. Nike… Bringing inspiration and innovation to every athlete Lego… Providing fuel for children’s imaginations Johnny Walker… Inspires men to progress

13. Practice Consumer Collaboration

15. “You know better than anyone else what you want from Starbucks. So tell us.”

17. From Over 100 Countries

18. Winning Bottle Designed by 18 Yr Old in Phillipines

19. Cost: Almost Free

21. + + Premium Consumer Experience Product + Content + Community =

26. Everywhere Shopper Marketing http://www.flickr.com/photos/stuckincustoms/2462457722/

32. Become a Marketing Technopologist Purpose Inspired Brand Building Practice Consumer Collaboration Facilitate Conversations & Community Everywhere Shopper Marketing THEMES OF BRAND MANAGER 2.0

34. Follow me on Twitter @DaveKnox

35. Photos courtesy of Will Lion at http://www.flickr.com/photos/will-lion/ or www.iStockPhoto.com Thank You for Listening