Integration Platform as
a Service (iPaaS):
A Marketer’s Guide
M A R T E C H I N T E L L I G E N C E R E P O R T :
A MarTech Today Research Report

Unlock new possibilities
through smarter automation.
– JeffDaSilva
Sr. Business Automation Analyst
“Azuqua freed us up to focus on the customer
instead of technical complexities.”
POWERFUL APP INTEGRATION
FOR THE PEOPLE
Azuqua helps people integrate and automate their key applications without
code or specialized skills. With Azuqua’s intuitive, powerful and reliable
platform, anyone can connect their apps and automate their work.
To learn more, visit www.azuqua.com.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 1 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Table of Contents
Scope and methodology..............................................................................................................2
iPaaS market overview..................................................................................................................3
Table 1: Does your organization run projects that require data to be accessed from
multiple systems?............................................................................................................ 3
Table 2: What challenges does your organization face when attempting to unite and
integrate company data?................................................................................................ 4
iPaaS emerges as integration solution.................................................................................. 4
Figure 1: iPaaS as an integration hub for martech applications..................................... 5
Venture capital flows to crowded iPaaS market.................................................................... 5
iPaaS solution features..................................................................................................................6
SaaS, cloud and on premise app support............................................................................. 6
Connectivity via pre-built connectors.................................................................................... 7
Customer data storage.......................................................................................................... 7
Self-serve platform management.......................................................................................... 7
Centralized dashboard and integration reporting................................................................. 7
CRM marketplace availability................................................................................................ 7
Table 3: Select iPaaS solution features............................................................................ 8
Annual contracts (pricing)...................................................................................................... 9
Choosing an iPaaS solution..........................................................................................................9
The benefits of using iPaaS .................................................................................................. 9
Recommended steps to making an informed purchase...................................................... 10
Step One: Do you need an iPaaS solution?........................................................................ 10
Step Two: Identify and contact appropriate vendors ......................................................... 11
Step Three: Scheduling the demo....................................................................................... 12
Step Four: Check references, negotiate a contract............................................................. 12
Conclusion................................................................................................................................... 13
Enterprise cloud iPaaS solutions............................................................................................... 14
Vendor profiles........................................................................................................................... 17
Azuqua................................................................................................................................ 17
Bedrock Data....................................................................................................................... 19
Built.io................................................................................................................................. 21
Celigo.................................................................................................................................. 23
Dell Boomi........................................................................................................................... 25
IBM App Connect Professional........................................................................................... 28
Informatica........................................................................................................................... 30
Jitterbit................................................................................................................................ 33
MuleSoft.............................................................................................................................. 35
Piesync................................................................................................................................. 38
Scribe Software.................................................................................................................... 40
Segment.............................................................................................................................. 42
SnapLogic............................................................................................................................ 44
Tray.io.................................................................................................................................. 46
Workato............................................................................................................................... 48
Zapier.................................................................................................................................. 50
Resources.................................................................................................................................... 52

MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
© 2018 Third Door Media, Inc. • http://thirddoormedia.com 2 Email: martechtoday@digitalmarketingdepot.com
Scope and methodology
This report examines the current market for iPaaS solutions and the considerations involved
in implementing the software. This report answers the following questions:
• What trends are driving the adoption of iPaaS solutions?
• Who are the leading players in iPaaS?
• What features do iPaaS solutions provide?
• Does my company need an iPaaS?
• How much does an iPaaS solution cost?
If you are considering licensing an iPaaS, this report will help you decide. The report
includes industry statistics, developing market trends, an overview of marketing cloud iPaaS
capabilities and 16 vendor profiles. This report is not a recommendation of any particular
iPaaS solution or company, and is not meant to be an endorsement of any particular
product, service or vendor.
For the purposes of this report, an iPaaS solution is defined as cloud-based software that
enables business users to integrate data from multiple, distinct databases or applications
through a single user interface. Specific services can include Application Programming
Interface (API) management, and real-time data monitoring and integration that facilitate
data visibility and go-to-market agility. While iPaaS solutions can connect cloud-based
applications across the enterprise (including customer service, finance, HR, etc.) this report
focuses on iPaaS for martech integration.
The vendors profiled in this report were selected based on their roles as iPaaS leaders
or their entire revenue comes from iPaaS technology and services. Enterprise-level iPaaS
solutions that solely target IT users or developers are beyond the scope of this report. The
focus of this report is iPaaS solutions that are available as stand-alone services, and not
embedded in larger cloud applications.
The report was prepared by conducting interviews with leading vendors and industry
experts. Interviews took place in December 2017. These, in addition to third-party research,
form the basis for this report.
January 2018
Editorial Advisor:
Scott Brinker, VP, Platform Ecosystem, HubSpot; Editor, chiefmartec.com; and Program
Chair, MarTech Conference
Writers:
Karen Burka, Senior Research Consultant
Emily Fraser Voigt, Freelance Writer
Editor:
Claire Schoen, Director, Marketing Services Content, Third Door Media

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 3 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
iPaaS market overview
It’s no secret that marketing organizations have been overwhelmed by the volume of Big
Data now residing in department silos throughout the enterprise. Increasingly, marketing
leaders – including CMOs and CMTOs (Chief Marketing Technology Officers) – are responsible
for purchasing and managing a growing ecosystem of marketing technology (martech)
applications that enable business users to collect, analyze and act on customer data. The
numbers range from an average of 13 cloud applications per enterprise (Business Insider U.K.)
to an average of 91 marketing cloud services – not including CRM and social media software
(Kleiner Perkins). Complicating matters further, the vast majority of business users say they
need to access data from multiple martech systems to execute their projects or campaigns (see
Table 1).
Table 1: Does your organization run projects that require data to
be accessed from multiple systems?
38%51%
1%
9%
1%
44%
30%
23%
21%
20%
19%
17%
Yes, some of the time
Yes, frequently
Rarely
No, never
Don't know
Lack of collaboration between
business departments
Different departments/areas are
protective of their own systems
Lack of knowledge outside of IT
Do not know what data other departments
hold or have access to
Lack of in-house skills
No system to store all of our data
Do not know how many
data sources there are
Note: All respondents use more than one business app or system
Source: The Productivity Pains of Disconnected Data published by SnapLogic and conducted by Vanson Bourne
Integrating the data housed in multiple systems has become a huge challenge for marketing
organizations (see Table 2). For many businesses, data is still siloed within departments, which
has led to duplicate and inaccurate customer data, and created a subsequent need for tedious
data entry work. One quarter of business users surveyed say that combining data from multiple
sources to make it actionable is their most boring and repetitive work-related task, according
to The High Cost of Disconnected Data. The same survey found that, on average, U.S.-based
business and IT users spend more than 30 minutes each day (equivalent to 19 working days
per year) moving data from one system to another. Technology applications that promised
greater efficiency have instead drained productivity.
Integrating the data
housed in multiple
systems has become
a huge challenge
for marketing
organizations

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 4 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Table 2: What challenges does your organization face when attempting
to unite and integrate company data?
1%
9%
1%
44%
30%
23%
21%
20%
19%
17%
Personalization
No, never
Don't know
Lack of collaboration between
business departments
Different departments/areas are
protective of their own systems
Lack of knowledge outside of IT
Do not know what data other departments
hold or have access to
Lack of in-house skills
No system to store all of our data
Do not know how many
data sources there are
Marketing
Automation
System
Call
Analytics
Social Media
Management
Paid Media
App
Digital
Analytics
CRM
iPass
Source: The High Cost of Disconnected Data published by SnapLogic and conducted by Vanson Bourne
Disparate martech systems also are impacting many organizations’ ability to execute their
marketing and sales strategies in a timely manner. Nearly half (46%) of respondents to The
High Cost of Disconnected Data survey say that disconnected data is affecting their ability to
engage, support and meet the needs of customers. More than 60% say that projects are being
constantly delayed by slow data integration. The financial impact of these delays is estimated
to be more than $6 million in the U.S., according to The High Cost of Disconnected Data.
iPaaS emerges as integration solution
Enterprise demand for a more effective way to integrate martech applications is fueling the
growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as
integration “hubs” that connect software applications deployed in different environments
(i.e., cloud vs. SaaS vs. on premise). The specific services offered can include building, testing,
deploying and managing software applications and APIs. iPaaS solutions provide dozens of
connectors ready to “plug into” multiple martech applications (see Figure 1). Data flows in and
out of the iPaaS through each system’s API. The goal is to automate integration and create
faster, more streamlined data flows between applications.
Many of the emerging iPaaS solutions target business users (rather than traditional IT “power”
users) who need little or no coding experience to use the tools. Forrester refers to these
types of technically savvy business users as “citizen integrators.” There are multiple use cases
for iPaaS within the marketing organization, including aligning marketing and sales through
automated delivery of qualified leads from the marketing automation platform to the CRM, or
feeding CRM opportunities to marketing automation for closed-loop reporting. Many iPaaS
solutions offer “event triggers” that automatically send data to chosen apps after a particular
action. For example, a website form fill can trigger distribution of the collected data to
applications managing email marketing or paid media campaigns.
Enterprise demand
for a more effective
way to integrate
martech applications
is fueling the growth
of integration
platform as a service
(iPaaS) solutions.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 5 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Figure 1: iPaaS as an integration hub for martech applications
21%
20%
19%
17%
Personalization
Do not know what data other departments
hold or have access to
Lack of in-house skills
No system to store all of our data
Do not know how many
data sources there are
Marketing
Automation
System
Call
Analytics
Social Media
Management
Paid Media
App
Digital
Analytics
CRM
iPass
Sources: Chiefmartec.com, Third Door Media
According to market research portal, Research and Markets, the iPaaS market totaled $528
million in 2016, and is expected to increase more than 40% annually to reach $3.0 billion in
2021. iPaaS solutions appeal to both enterprises and small and medium-sized businesses
(SMBs) because they provide an affordable, cloud-based integration option that still allows
marketing executives to cherry pick best-of-breed tools for specific marketing or sales tasks.
Businesses continue to adopt cloud computing applications for the agility, cost effectiveness
and scalability they provide. As the Internet of things (IoT) matures and mobile consumers
rely even more on their connected devices, demand for dynamic, cloud-based integration will
continue to expand.
Venture capital flows to crowded iPaaS market
Spurred by aggressive growth forecasts, a crowded field of pure-play iPaaS vendors is
attracting a flood of venture capital. Since January 2016, Silicon Valley-based Jitterbit received
$45 million in Series B and C funding rounds led by Kohlberg Kravis Roberts (KKR). Informatica
went public in 1999 (NASDAQ: INFA) and was acquired by European private equity firm
Permira in August 2015 for $5.3 billion. MuleSoft (NYSE: MULE), which along with Informatica,
caters to IT and power users, filed an IPO in March 2017 that raised $221 million. Previously,
Salesforce Ventures led MuleSoft’s May 2015 Series E round with a $128 million investment.
Dell acquired integration software provider Boomi in 2010 in an early, forward-looking move
into the iPaaS market. Together with Celigo and SnapLogic, Jitterbit, Boomi and MuleSoft are
among the handful of mature iPaaS leaders.
According to
market research
portal, Research
and Markets, the
iPaaS market totaled
$528 million in 2016,
and is expected to
increase more than
40% annually to
reach $3.0 billion in
2021.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 6 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
A large group of iPaaS vendors that were founded more recently are also
attracting significant funding (see sidebar). San Francisco-based Segment
garnered $64 million in a July 2017 Series C round led by Y Combinator and
GV. Since its September 2011 launch, Segment has raised more than $108
million overall. Seattle-based Azuqua, Tray.io and Workato, all founded since
2011, raised a combined $25 million in 2017.
Several marketing cloud vendors, including Adobe and Salesforce are
improving their martech platform support to enable more seamless
application connections. Enterprise technology vendors, including Microsoft,
Oracle and SAP are evolving their on premise integration solutions to cloud-
based deployment to capture a larger share of the iPaaS market (see page
14). These larger technology players, as well as private equity firms, may also
emerge as buyers to develop a greater presence in the iPaaS space.
iPaaS solution features
A wide variety of vendors, from enterprise tech companies to marketing
clouds to pure-play iPaaS vendors, currently offer iPaaS middleware
solutions. While features vary by target user and vertical market, the majority
of iPaaS vendors offer the following core set of features:
• SaaS, cloud and on premise application support;
• Connectivity via pre-built connectors;
• Centralized dashboard and integration reporting; and
• Availability on CRM application marketplaces.
iPaaS vendors begin to differentiate by offering more advanced features that
include – but are not limited to – the following:
• Customer data storage;
• Self-serve platform management; and
• Monthly billing (rather than a required annual contract).
The following section discusses some of these features and the key
considerations involved in choosing an iPaaS solution (see Table 3).
SaaS, cloud and on premise app support
Businesses across vertical industries are relying on a growing ecosystem of
on premise, SaaS and cloud-based applications to execute their marketing
and sales strategies. Global enterprises need seamless integration between hundreds of
applications, while SMBs are finding more affordable, accessible SaaS solutions to meet their
business needs. As a result, application and data integration have become critical building
blocks for organizations of all sizes. Many iPaaS solutions that previously catered to on premise
enterprise deployments now automate integration for a range of SaaS and cloud-based apps,
providing real-time data access to business users.
Select iPaaS financial
transactions
November 2017
Jitterbit: $25M Series C led by KKR
August 2017
Azuqua: $10.8B Series B led by Insight
Venture Partners
July 2017
Segment: $64M Series C led by Y
Combinator and GV
Workato: $10M Series A led by Storm
Ventures
March 2017
MuleSoft: IPO on March 18th raised
$221M for IPO evaluation of $2.9B
Boomi: Acquired ManyWho
December 2016
SnapLogic: $40M Series F led by
Vitruvian Partners
November 2016
Tray.io: $5M Series A led by Mosaic
Ventures
March 2016
Celigo: $8M Series A led by TVC
Capital
January 2016
Jitterbit: $20M Series B led by KKR
Piesync: $1.6M funding led by Ark
Angels Activator
Source: Third Door Media

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 7 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Connectivity via pre-built connectors
SaaS and cloud-based applications have a different set of technical requirements than on
premise applications. Many iPaaS solutions now provide a new set of connectors and support
for multiple connectivity protocols as well as data/message delivery styles (i.e., API-based,
messaging and batch). These “pre-built” connectors accelerate integration for business users
who need simplified “plug-and-play” access to frequently used martech applications, such as
integrating a CRM with marketing automation tools.
Customer data storage
The majority of iPaas solutions profiled in this report act as workflow engines that connect
martech applications through a centralized hub and route data as directed by business
rules set by users. Some iPaaS solutions – typically those with an on premise deployment
background – also store a copy of the data being routed. The goal is to use machine learning
to provide insights for marketing or sales decisions. These iPaaS solutions act as a customer
data platform (CDP) in addition to being a data integration tool.
Because of the volume of data passing through the iPaaS, all solutions must have strong data
governance protocols in place. Some vendors provide proprietary encryption, including at the
account data or disk levels. Other vendors use HTTPS for data security and store data within
an encoded database. iPaaS vendors with global customers will also have to comply with the
European Union’s GDPR (General Data Protection Regulations), which are in effect as of May
2018.
Self-serve platform management
Marketing organizations are now responsible for more martech purchase decisions and
platform management. As a result, many iPaaS vendors are targeting their solutions to
business users, rather than IT or developers, with features such as web-based graphical user
interfaces (GUIs), centralized dashboards and roles-based platform access. The goal is to
enable platform use for those with little or no coding experience.
Centralized dashboard and integration reporting
Virtually all iPaaS vendors provide extensive reporting on the success and/or failure of
integrations between applications. These reports focus on the efficiency of the integration,
including the number of integrations performed or in progress, volume of records connected
and any data errors identified. A few vendors also provide native reporting or native
integration into analytics applications for faster insights into data use or campaign outcome, as
well. As vendors develop more sophisticated AI features, analytics capabilities will expand in
the future.
CRM marketplace availability
Integrating CRM with other martech applications is one of the most important – and frequently
used – features offered by the iPaaS vendors profiled in this report. Studies have shown that
automating the “speed-to-lead” hand off between marketing and sales can improve the lead
qualification process by up to 20x. Many iPaaS solutions are featured on several CRM app
marketplaces to provide faster “plug-and-play” access between the systems. These include
Salesforce AppExchange, Oracle NetSuite’s SuiteApp, SugarCRM’s SugarExchange and
HubSpot Connect, among others. If an iPaaS is not featured on a CRM marketplace, it doesn’t
mean that the two systems won’t connect – it means that some customization will be required.
Virtually all iPaaS
vendors provide
extensive reporting
on the success
and/or failure of
integrations between
applications.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 8 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Table 3: Select iPaaS solution features
Solution
# Apps
supported
Connectivity
Data
storage
Self-serve
platform
management
Centralized
dashboard and
integration
reporting
CRM marketplace
availability
Annual contract
required
Azuqua 200-plus Pre-built
connectors,
APIs
Yes Yes Yes HubSpot Connect,
Salesforce AppExchange
Yes (Basic
package); No
(Team and
Enterprise
packages)
Bedrock Data 50-plus Pre-built
connectors,
APIs
Yes Yes Yes Base CRM, Close.io,
HubSpot Connect,
Infusionsoft Marketplace,
Insightly, Oracle NetSuite
SuiteApp, Pipedrive,
SugarExchange
(SugarCRM), Zoho CRM
Yes
Built.io 200-plus Pre-built
connectors,
HTTP,
WebHooks,
APIs
No Yes Yes Zoho CRM No
Celigo 65-plus Pre-built
connectors,
APIs
No Yes Yes Oracle NetSuite SuiteApp,
Salesforce AppExchange
Yes
Dell Boomi 1,000-plus Pre-built
connectors,
Technology
connectors,
APIs
No Yes Yes Microsoft Azure
Marketplace, Salesforce
AppExchange
Yes
IBM App
Connect
Professional
100-plus Pre-built
connectors,
Technology
connectors,
APIs
No Yes Yes Salesforce AppExchange No
Informatica 150-plus Pre-built
connectors,
APIs
Yes Yes Yes Salesforce AppExchange,
Oracle NetSuite SuiteApp
No
Jitterbit 1,000-plus Pre-built
connectors,
APIs
No Yes Yes Microsoft Azure
Marketplace, Oracle
Netsuite SuiteApp,
Salesforce AppExchange
Yes
Mulesoft 300-plus Pre-built
connectors,
APIs, Hybrid
integration
Yes Yes Yes Salesforce AppExchange,
Oracle NetSuite SuiteApp
Yes
Piesync 100-plus Pre-built
connectors
No Yes Yes 16 CRMs including Base
CRM, HubSpot Connect,
Infusionsoft Marketplace,
Sage Live, SugarExchange
(SugarCRM), Zoho CRM
No
Scribe Software 300-plus Pre-built
connectors,
APIs, Text
connectors
Yes Yes Yes Salesforce AppExchange,
Microsoft Dynamics 365,
HubSpot Connect
Yes
Segment 200-plus Pre-built
connectors,
APIs
Yes Yes Yes HubSpot Connect, Braze
(formerly Appboy),
Salesforce AppExchange,
Freshsales
Yes (Business
plans);
No (Team plan)

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 9 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Table 3: Select iPaaS solution features continued
Solution
# Apps
supported
Connectivity
Data
storage
Self-serve
platform
management
Centralized
dashboard and
integration
reporting
CRM marketplace
availability
Annual contract
required
SnapLogic 400-plus Pre-built
connectors,
APIs
No Yes Yes Salesforce AppExchange,
Microsoft Dynamics 365,
Oracle NetSuite SuiteApp,
SAP App Center
Yes
Tray.io 200-plus Pre-built
connectors,
APIs
Yes Yes Yes ProsperWorks, Pipedrive No
Workato 1,000-plus Pre-built
connectors,
HTTP
connector,
APIs
Yes Yes Yes Salesforce AppExchange,
Oracle NetSuite SuiteApp,
Infusionsoft Marketplace
No
Zapier 750-plus Pre-built
connectors,
APIs
Yes Yes Yes 30-plus CRMs including
Agile CRM, HubSpot
Connect, Salesforce
AppExchange, Infusionsoft
Marketplace, Insightly,
Streak, Microsoft Dynamics
365, Zoho CRM
No
Annual contracts (pricing)
The SaaS-based fees charged by the iPaaS vendors profiled in this report vary based on the number of platform users, and the
number of data records and applications being integrated. Pricing ranges from $9 per month (per user) to several thousand
dollars per month, and also depends on the level of onboarding and customer support needed and whether or not an annual
contract is required. Several vendors provide volume discounts for longer-term contracts.
Choosing an iPaaS solution
The benefits of using iPaaS
Marketing organizations today are licensing dozens of martech applications to manage and act on a growing volume of
customer data. But instead of increasing efficiency, the emerging martech ecosystem has created huge problems with
data redundancy, accuracy and integration. Automating data integration through an iPaaS can provide numerous benefits,
including the following:
• Improved data accuracy. Customer data records are continuously changing or being updated. Connecting martech
systems through an iPaaS enables continuous back-and-forth synchronization to help ensure marketing and sales teams
are working with accurate data. The result is that staff can spend less time questioning ‘which data is right?’ and more
time taking action on the right data.
• Increased staff productivity. Both business and IT users say they now spend an average of more than 30 minutes each
day just moving data from one system to another, according to Vanson Bourne. That’s the equivalent of 19 working days
per year. An iPaaS automates the integration process, putting data standardization and governance procedures in place.
• Faster speed to market. Time to market – whether executing a marketing campaign, making a sales call to a hot lead,
or introducing the latest software update or product line – is a critical competitive advantage. One quarter of marketers
surveyed by Vanson Bourne believe that disconnected data is slowing their organization’s development of new products
or services. An iPaaS can connect martech systems in hours, not days or weeks, resulting in faster time to ROI on a
variety of product, marketing and sales efforts.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 10 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
• Better marketing and sales alignment. Data silos and disparate marketing automation
and CRM systems make aligning sales and marketing a challenge for many organizations.
Duplicate data can lead to inaccurate reporting and confusion between teams. Connecting
CRM and marketing automation through an iPaaS can eliminate duplicate records and
speed up data flows so sales or marketing follow up is more timely and effective.
• Greater accountability for campaign execution and performance. CMOs and their
marketing organizations are now responsible for many martech purchase decisions.
But when IT must be involved in data integration, the lines blur between who owns the
application, who uses it and who is responsible for the results. More iPaaS solutions are
targeting business users, who need little or no coding experience to use the platform. As a
result, accountability for marketing data integration, campaign execution and results flow in
a straight line through the marketing organization.
• Marketing scalability. iPaaS solutions are scalable, and can manage the growing volume
of customer data now being collected by businesses – from SMBs to large enterprises. By
automating the integration process, data moves faster into marketing campaigns and sales
pipelines, enabling more agile business strategies.
Recommended steps to making an informed purchase
Understanding your current marketing processes, knowing how to measure success and being able
to identify where you are looking for improvements, are all critical pieces of the iPaaS decision-
making process. The following section outlines four steps to help your organization begin that
process and choose the iPaaS solution that is the right fit for your business needs and goals.
Step One: Do you need an iPaaS solution?
Deciding whether or not your company needs an iPaaS solution calls for the same evaluative
steps involved in any software adoption, including a comprehensive self-assessment of your
organization’s business needs, staff capabilities, management support and financial resources.
Use the following questions as a guideline to determine the answers.
1. Does it make more sense to buy or build the technology? Issues to consider include
resources – both staffing and financial – as well as data control. Many martech systems will
connect with the iPaaS. Are you comfortable with a third party having access to all of your
customer data?
2. What features are most important for our business needs? Online retailers will have
different integration needs and priorities than B2B marketers. Make sure you gather
feedback from all relevant internal stakeholders so you can prioritize the “wants” versus
the “needs.”
3. Who will use and/or own the platform? Staffing is key to the successful adoption of
any iPaaS solution. More platforms are geared to business users who don’t need coding
experience to plug martech applications into the iPaaS. Do you want IT involved? Or do
you want the marketing organization to own the iPaaS and its results.
4. Do we need self-serve, full serve, or something in between? Different iPaaS vendors
provide different levels of customer support or consulting services. If you choose an iPaaS
solution built for business users, the platform should be easy to self-manage. However, if you
plan to connect diverse enterprise systems into the iPaaS – from HR or finance, for example
– or if your organization operates in a highly regulated field, such as financial services or
healthcare, you may need more support to manage the integrations and data governance.
Connecting CRM
and marketing
automation through
an iPaaS can
eliminate duplicate
records and speed
up data flows so
sales or marketing
follow up is more
timely and effective.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 11 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
5. Are we spending more time managing data integration than running campaigns? If you
find yourself spending more time correcting data errors or de-duplicating contact records,
and less time executing campaigns or evaluating campaign performance, it might be time
to automate data integration.
6. How will we define and then benchmark success? What key performance indicators
(KPIs) do you want to measure and what decisions will you make based on iPaaS
integration? For example, do you want to measure decreases in data redundancy or
increases in ‘speed-to-lead’ in the handoff of leads from marketing to sales? Or perhaps
you want to lessen the time your marketing staff spends on manually transferring data
from one system to another. Set your business goals in advance to be able to benchmark
success later on. Without them, justifying the expense of the iPaaS to C-suite executives
will be difficult.
7. What is the total cost of ownership? iPaaS solutions charge monthly license fees based
on the number of users, data records and applications integrated. There may be additional
fees for onboarding, custom integrations or staff training. Make sure you know your
business needs and data volume to understand the investment your organization will
make.
Step Two: Identify and contact appropriate vendors
Once you have determined that an iPaaS makes sense for your business, spend time
researching individual vendors and their capabilities by doing the following:
• Inventory all of your organization’s martech applications and make sure all stakeholders
weigh in on which system integrations are a priority. iPaaS vendors offer pre-built
connectors to many applications – which makes the integration process faster and more
seamless. By prioritizing which applications you’ll want to integrate first, you’ll be able to
identify vendors that already have pre-built connections to them.
• Take your inventory and then do some research. Speak to your marketing peers at industry
events to find out who is using which iPaaS solution and why. The “Resources” section at
the back of this report includes a list of blogs, reports and industry research that will also
help. (Many of the vendors profiled in this report also provide whitepapers and interactive
tools that can help.)
• Narrow your list down to those vendors that meet your criteria. Submit your list of the
integration capabilities you’ve identified, and set a timeframe for them to reply.
• Decide whether or not you need to engage in a formal RFI/RFP process. This is an
individual preference, however be sure to give the same list of integrations to each vendor
to facilitate comparison.
The most effective RFPs only request relevant information and provide ample information
about your business and its iPaaS needs. It should reflect high-level strategic goals and
KPIs. For example, mention your company’s most important KPIs and how you will evaluate
the success of your iPaaS implementation. Include details about timelines and the existing
ecosystem of martech applications you have deployed.
When written properly, an RFP will facilitate the sales process and ensure that everyone
involved on both sides come to a shared understanding of the purpose, requirements, scope
and structure of the intended purchase. From the RFP responses, you should be able to narrow
your list down to three or four solutions that you’ll want to demo.
Inventory all of
your organization’s
martech applications
and make sure all
stakeholders weigh
in on which system
integrations are a
priority.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 12 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Step Three: Scheduling the demo
Set up demos within a relatively short timeframe of each other to help make relevant
comparisons. Make sure that all potential internal users are on the demo call, and pay
attention to the following:
• How easy is the solution to use?
• Does the vendor seem to understand our business and our marketing needs?
• Are they showing us our “must-have” features?
Questions to ask each vendor include:
1. Does the platform support business users?
2. Do our users need coding experience to use the platform?
3. Can we control the rules around which data fields synchronize between connected apps?
4. Can we de-duplicate customer or prospect records by common identifier across
connected apps?
5. Does the platform include bi-directional (rather than one-way) data synchronization?
6. Does the platform support multiple connection protocols and data/messaging delivery
styles? (i.e., API, messaging and batch)?
7. In addition to pure-play app and data integration, can the platform address our
requirements for API management, B2B integration and the IoT?
8. Does the platform include a centralized dashboard for tracking resources used? If so, is
the dashboard available via a web-based and/or mobile GUI?
9. Does the platform include tools to develop, test, deploy, execute, administer, monitor
and manage integration flows?
10. Is the platform a standalone service (and not an embedded subset of another SaaS
application)?
11. Is a free trial or pilot program available?
12. Can we pay the software license month-to-month? Or is an annual contract required? Is
there a short-term contract or an ‘out’ clause if things don’t work out?
13. Will there be an increase in price when I renew next year – if so, how much?
14. What are the additional fees? (i.e., set-up costs, add-on features, API, quotas)?
15. How long is the onboarding process typically?
16. Will we have a dedicated resource? Who will be the day-to-day contact?
17. What is the level of support included in the price? What support is additional?
18. Who pays if your system/team makes an error?
19. Will our support team work with us to test new features and assess the results?
Step Four: Check references, negotiate a contract
Before deciding on a particular vendor, take the time to speak with several customer
references, preferably individuals in a business similar to yours. The iPaaS vendor should
be able to supply you with several references if you cannot identify ones yourself. Use this
opportunity to ask any additional questions, and to find out more about any questions that
weren’t answered during the demo. Make sure that the person you’ve been referred to is a
primary user of the platform. Consider also asking these basic questions:
• Why did you move to an iPaaS?
• Why did you select this solution over others?
• Has this platform lived up to your expectations?
• How long did the solution take to implement?
• Who was involved in the implementation?

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 13 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
• Are you also using additional tools for data governance, analytics or reporting?
• Were there any surprises that you wish you’d known about beforehand?
• Where have you seen the most success? The biggest challenges?
• How are you measuring your own success?
• How easy was the set-up process and how long? Did the vendor help?
• How responsive is customer service?
• Has there been any down time?
• What is the most useful, actionable (favorite) report the solution generates?
• What do you wish they did differently?
• Why would you recommend this solution?
Although not all vendors require an annual contract, many do. Once you’ve selected a vendor,
be sure to get in writing a list of what technology and support are covered in the contract. Ask
about what kinds of additional fees might come up:
• Are there charges for custom integrations or API access? If so, how much?
• What is the hourly charge for engineering services, and is there a minimum?
• What partner organizations are available to install and integrate the solution?
• If we need to train a new hire mid-year, what will that cost?
• What performance levels do you guarantee (response time, availability, problem resolution,
accuracy, etc.) and what happens if you don’t meet them?
• What is the ‘out’ clause?
Conclusion
Technology decision making continues to shift to the marketing organization, as businesses in
a wide range of verticals expand their martech ecosystems to respond to changing customer
needs. The unintended consequence of this evolution is a patchwork of disparate technology
applications that require manual maintenance and monitoring to ensure smooth data flow and
integration.
iPaaS solutions have emerged as one solution to this business challenge. Acting as the hub in
a multi-spoked network, iPaaS solutions automate and standardize the back-and-forth flow of
data between systems. The result can be a significant increase in productivity and speed-to-
market for a variety of marketing and sales strategies.
Yet choosing an iPaaS can be complicated, as a multitude of SaaS vendors – from enterprise
technology providers to marketing clouds to pure-play iPaaS solutions – currently serve this
fast-growing market. iPaaS subscription growth averaged 60% in 2016, according to Gartner,
with many vendors experiencing triple-digit increases. To make the right iPaaS choice, decision
makers must consider their organization’s unique business needs, staffing, management
support and financial resources. n
Although not all
vendors require an
annual contract,
many do. Once
you’ve selected a
vendor, be sure to
get in writing a list of
what technology and
support are covered
in the contract.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 14 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Enterprise cloud iPaaS solutions
Microsoft Azure
One Microsoft Way
Redmond, WA
(T) 800-867-1389
https://azure.microsoft.com/en-us
Microsoft Azure is a set of cloud services targeted to IT professionals and developers
enabling users to build, deploy and manage a wide range of applications through Azure’s
global network of datacenters, integrated tools, DevOps and marketplace support. Azure
products include:
• App Services to create cloud apps for the web and mobile.
• Virtual Machines to provision Windows and Linux virtual machines quickly.
• SQL Database for managed relational SQL Database as a service.
• Container Services to simplify the deployment, management and operations of Kubernetes.
• Blob storage for REST-based object storage for unstructured data.
• Functions to process events with serverless code.
Potential customers can start with a free version of the Azure product suite, which provides a
$200 credit to spend in 30 days and 12-month free access to select products.
In July 2016, Microsoft introduced Azure Logic Apps, an iPaaS solution to enable rapid,
enterprise-grade, hybrid application connectivity. Logic Apps also targets IT professionals
and developers, and connects SaaS, cloud and on premise applications. Logic Apps is
available with pay-as-you-go pricing that starts at $300/month. Support plans start at $29/
month. There are additional fees for each action and connector used. Logic Apps connectors
provide users with access to SaaS application and on premise data sources.
To appeal to business users, Microsoft released Flow, a SaaS offering built on top of Logic
Apps, in October 2016. Flow is a self-serve product that enables business users to create
automated workflows between martech apps, as well as synchronize files, trigger events and
collect data without coding experience or IT support. Connectors are available for Microsoft
Office, MS Dynamics 365, Twitter, WordPress, Salesforce and Oracle Eloqua. Flow pricing
plans are as follows:
• Flow Free: 750 runs/month, unlimited Flow creation and 15-minute checks.
• Plan 1: $5/user/month, 4,500 runs/month, unlimited Flow creation, three-minute checks and
premium connectors.
• Flow Plan 2: $15/user/month, 15k runs/month, one minute checks and premium
connectors.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 15 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Oracle Integration Cloud
Redwood Shores
500 Oracle Parkway
Redwood Shores, CA 94065
(T) 650-506-7000
https://cloud.oracle.com/en_US/integration
The Oracle Integration Cloud is designed to simplify application integration, process
automation and adaptive case management. The service provides pre-built integrations,
50-plus SaaS and on premise application adapters (including Oracle and third-party
applications), a visual development environment, and operational and stream analytics in a
unified interface. The platform targets enterprise business users and developers managing
business processes in HR, customer experience and enterprise resource planning (ERP).
For business users, the Integration Cloud provides browser-based visual tools that enable
users to map integrations through a point-and-click interface. No coding experience is
required. The platform includes built-in page templates and a UI that implements design
best practices for both desktop and mobile use. Dashboards report on integration status,
including success rates, bottlenecks and errors.
The Integration Cloud is available at two price points with discounts for monthly billing:
• Oracle Integration Cloud Standard:
Pay as you go: $2.42/connection/hour for unlimited application connections.
Monthly Flex: $1.61/connection/hour for unlimited application connections.
Includes SaaS integration adapters, technology adapters, business object modeler,
visual builder and scheduled file transfers.
• Oracle Integration Cloud Enterprise:
Pay as you go: $4.74/connection/hour for unlimited application connections.
Monthly Flex: $3.16/connection/hour for unlimited application connections.
Includes all Standard plan features as well as on premise application adapters, process
automation, integration insights and streaming analytics.
Enterprise cloud iPaaS solutions

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 16 Email: martechtoday@digitalmarketingdepot.com
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
SAP Cloud Platform Integration
3999 West Chester Pike
Newtown Square, PA 19073
(T) 610-661-1000
https://cloudplatform.sap.com/capabilities/integration.html
SAP Cloud Platform Integration (formerly SAP HANA Cloud Integration), is an open, on-
demand integration system that runs as a core service on the SAP Cloud Platform. The
system integrates processes and data between cloud apps, third-party applications and
on premises solutions. Cloud Platform Integration uses SAP Cloud Platform Smart Data
Integration technology to replicate, virtualize and transform data from multiple sources. The
service offers pre-built adapters to apps and data sources, as well as an adapter SDK for
custom data integration. Users can monitor integration with pre-built graphical integration
flows and maps.
SAP Cloud Platform Integration is available through the following SAP Cloud Platform
pricing packages:
• SAP Cloud Platform, Custom App Professional Edition: $4,900/month.
• SAP Cloud Platform, Custom App Premium Edition: $18,500/month.
Enterprise cloud iPaaS solutions

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 17 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Azuqua
2211 Elliot Ave., Suite 300
Seattle, WA 98121
(T) 206-494-5670
www.azuqua.com
Target customer
• SMBs to Fortune 500 enterprises in various verticals, including consumer packaged
goods (CPG), retail, technology and finance.
• Typical user falls under the operations, analyst or administration categories, as well as
more business-oriented roles like marketing manager, project manager or customer
service manager.
Key customers
AirBnB
EatClub
Gainsight
HubSpot
Procter Gamble
Workfront
Key executives
Nikhil Hasija, CEO
Rodney Jenkins, CFO
Dan Kogan, CMO
Jeff Grimes, VP, Sales
Company overview
• Founded 2011.
• Raised $10.8 million in Series B financing in August 2017. Total funding of nearly
$16M with investments from Ignition Partners, DFJ and Insight Venture Partners.
Platform overview
• Helps users integrate business-critical applications and create automations within
days without any code or specialized skills.
Exposes each application’s full API, giving users access to a comprehensive list of
actions and events.
• Visual drag-and-drop designer enables users to create customized event-driven
workflows (FLOs).
Users can connect to hundreds of applications such as Salesforce, Smartsheet,
ServiceNow, Workfront and Zendesk.
Automates internal processes, including approval/handover workflows, between
sales, marketing, customer service and engineering departments.
Admin control of user access to specific FLOs or groups of FLOs.
• Data connectivity through pre-built connectors or API.
185-plus pre-built connectors with new connectors added weekly.
Can build connectors to any app (including home-grown or SaaS) with an API.
Depending on the use case, Azuqua can pull data through an API call without the
need to build out an entire connector.
• Coding experience is not required. Users either build their own FLOs through the
drag-and-drop visual designer or work with Azuqua’s professional services team to
create custom solutions.
• Custom connector features are also available and users can extract data from any
system using RESTful APIs.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 18 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• Built on Amazon Web Services (AWS).
• Hybrid version with data movement
remaining on premises is available.
• SaaS app integrations available.
• Azuqua Connect enables partners
(including Workfront, Allocadia,
HubSpot, Zendesk) to provide
integrations and workflow solutions as
part of their offerings.
Data storage
• Azuqua includes a tables feature,
which allows customers to streamline
integrations and improve run-time by
storing and manipulating data with
built-in, native spreadsheets.
CRM marketplace availability
• Available on HubSpot Connect and
Salesforce AppExchange.
Reporting capabilities
• Users can monitor FLOs in real-time
and see execution history of their
automations to analyze their processes.
• Users can schedule hourly, daily or
weekly reports on chosen metrics.
Personalized alerts sent in real time
when there is an issue that needs
to be addressed.
Pricing and service
• Basic package: $250/month (billed
annually). Includes a single user;
5 FLOs; basic features (workflow
designer, execution history, tables,
workflow monitoring); access to basic
application connectors (such as Bing,
Box, Google Apps); and email and chat
support during business hours.
• Team package: $800/month (billed
monthly or annually). Includes 5 users;
10 FLOs; basic features (see above), API
publishing; scheduled FLOs; workflow
monitoring; access to basic and
premier cloud application connectors
(i.e., Azure, Oracle Marketing Cloud,
Zendesk); and phone, email and chat
support during business hours.
• Enterprise package: Custom pricing
(billed monthly or annually). Includes
unlimited users; custom FLO limit;
all Team features plus on premise
connectors, financially-backed SLA
and custom security options; phone,
email and chat support during business
hours; priority customer service; and
dedicated Customer Success Manager.
Add-on 24/7 support available for
an additional fee.
• Basic plan is billed annually.
• Team and Enterprise plans have the
option to bill monthly and do not
require annual agreements.
• Guided demos available.
Azuqua
2211 Elliot Ave., Suite 300
Seattle, WA 98121
(T) 206-494-5670
www.azuqua.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 19 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Bedrock Data
201 South St., #202
Boston, MA 02111
(T) 877-588-2671
www.bedrockdata.com
Target customer
• SMBs across all verticals.
Data sync product targets business users (marketers, sales, support staff).
Normalized cloud data warehouse product Fusion (launched January 2018)
targets operations and IT users.
Key customers
4R Systems
D-Tools
InvitedHome
Looking Point
Reelio Labs
Teachstone
Key executives
Taylor Barstow, CEO
Alan DiPietro, Chief Revenue Officer
Gary Rush, CTO
Zak Pines, VP of Marketing
Company overview
• Founded 2012.
• Raised $3.1M in Series A financing led by .406 Ventures in April 2015.
• About 20% of Bedrock Data’s business is outside North America; its Boston
headquarters services international customers.
Platform overview
• Multi-directional Sync product enables non-technical users to map and sync data
across multiple SaaS systems, including marketing automation, CRM and other
marketing, sales and support systems.
Field mappings and rules are managed via a web interface so that non-technical
users can manage integrations without code.
• Launched a second product called Fusion in January 2018 that allows customers to
normalize data across multiple SaaS systems, and automatically feed that data into
a cloud data warehouse (provided by Bedrock) and their analytics, BI and reporting
tools.
Platform normalizes data across multiple systems and stores that normalized data
set, acting as a data hub/repository, while also allowing users to manage the
workflow of data across the connected applications.
• Data connectivity via pre-built connectors using each system’s APIs.
50-plus connectors and rapidly growing.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 20 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• The cloud data warehouse extension
is hosted on Amazon Web Services
(AWS).
• Data output is SQL and thus can be fed
into any SQL format viewer or reporting
tools.
Popular user tools include
MySQLWorkbench, Amazon
QuickSight, MetaBase, Tableau and
Microsoft PowerBI.
Data storage
• Data storage provided.
• Data in transit is encrypted with secure
TLS versions and ciphers. Bedrock
Data employs 2048-bit encryption at
a minimum and rotates keys regularly.
All API endpoints protected by valid
SSL certificate when connecting to third
party services on behalf of customers.
• Data at rest is encrypted at multiple
levels, including on the physical disk
and by the logical storage subsystem
using AES-128 and AES-256.
• Application, audit and system logs
are captured and stored permanently,
allowing for detailed forensic research.
CRM Marketplace availability
• Available on Base CRM, Close.io,
HubSpot Connect, Infusionsoft
Marketplace, Insightly, Oracle Netsuite
SuiteApp, Pipedrive, SugarExchange
(SugarCRM), Zoho CRM.
Reporting capabilities
• Centralized dashboard provides
visibility into data synced by system,
including:
Number/types of records.
Error reporting and logging.
Pricing and service
• Sync product pricing tiers:
Starter package: $399/month.
• Includes up to 25,000 records,
2 systems.
Growth package: $699/month.
• Includes up to 75,000 records,
2 systems.
Scale package: $999/month.
• Includes up to 150,000 records,
3 systems.
Enterprise package: custom
pricing.
• Includes over 150,000 records,
4 systems.
Users can add an additional system
to any plan for $99/month.
Onboarding engagement is
included in subscription fee.
• Includes mapping fields,
setting up dynamic rules
for data synchronization,
determining system of record
on a field by field basis,
testing.
• Live within weeks.
Customer Success Manager/phone
and email support as standard.
Annual contract required, monthly
billing available.
• Pricing for Fusion cloud data
warehouse product is $99/month per
25,000 records.
Early Access program for Fusion
went live in January 2018. Users
can sign up on the website.
Free trials will be available in
February 2018 for the cloud data
warehouse product, including the
use case of connecting to multiple
systems, normalizing data and
feeding to cloud data warehouse
and reporting/analytics/BI tools.
Bedrock Data
201 South St., #202
Boston, MA 02111
(T) 877-588-2671
www.bedrockdata.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 21 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Built.io
One Hallidie Plaza, Suite 306
San Francisco, CA 94102
(T) 415-255-5955
www.built.io
Target customer
• SMBs and enterprises in the telecom, retail, the industrial Internet of Things (IIOT)
and banking, financial services and insurance (BFSI) verticals.
• Business users in sales, marketing, IT, development, DevOps, back-office
administrators, accountants and HR.
Key customers
Agrologics
Cisco
Miami Heat
NBA
Sacramento Kings
VMware
Key executives
Nishant Patel, Founder
Neha Sampat, Founder
Matthew Baier, COO
Akash Sureka, CEO
Company overview
• Founded 2007.
• 200 employees.
• Privately funded.
• Additional office in Maharashtra, India.
Platform overview
• Built.io Flow is a low-code, drag-and-drop integration automation SaaS product that
supports 200-plus cloud applications.
Connectors support sales, marketing, DevOps, cloud, IT, mail, documents, task
management, ticket management, customer service, artificial intelligence, natural
language processing and machine learning.
Supports both business users and power users (with programming background to
do custom business logic components and data mapping in the workflows), with
a dedicated cluster for enterprise customers.
Supports on premise application integration.
• Data connectivity is provided via pre-built connectors, HTTP, WebHooks and APIs.
• Users do not need coding experience. However, there is a custom node.js
component provided to insert custom business logic if user is a power programmer.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 22 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• Storage provided by Amazon (AWS.)
• Supports on premise application
integrations with cloud applications,
with on premise agent deployment.
• SaaS app integrations supported.
Data storage
• Platform routes data between apps
with full workflow automation in
real time and does not store data
permanently, only for caching purpose.
CRM marketplace availability
• Available on Zoho CRM marketplace.
• Supports Microsoft Office Dynamics
CRM, HubSpot and Sugar CRM.
Reporting capabilities
• Centralized dashboard enables users to
review active workflows, active users,
workflow details, workflow usage,
computer usage, workflow execution
time, trial users, paid users and
revenue.
Pricing and service
• Built.io Flow
Standard package: $9/month/user.
• Includes 5 active workflows,
15-minute clock schedule
(frequency with which the
workflow is run), unlimited
actions and support within 48
hours.
Premium package: $29/month/user.
• Includes 25 active workflows,
10-minute clock schedule,
unlimited actions and support
within 48 hours.
• Built.io Flow Enterprise
Light package: $29/month/user.
• Includes 5 active workflows,
5 triggers (used to automate
flows based on pre-defined
events), 15-minute clock
schedule, 2,500 credits/month
(a credit is 1 second of runtime
in Built.io Flow Enterprise),
unlimited actions and support
within 48 hours.
Standard package: $99/month/
user.
• Includes 10 active workflows,
10 triggers, 10-minute clock
schedule, 10,000 credits/
month, unlimited actions and
support within 48 hours.
Premium package: $499/month/
user.
• 50 active workflows, 20
triggers, 5-minute clock
schedule, 100,000 credits/
month, unlimited actions and
24-hour phone and email
support.
Custom package: starts at $1,499/
month/user.
• Includes unlimited
workflows, triggers, credits,
enterprise gateway, account
management, custom SLAs,
24/7 support, integration
consulting and development
services.
• Annual contract not mandatory but
preferred.
• Onboarding takes a few hours based
on user type.
• Customer service included. Customer
Success Manager available for tier
plans.
• Free trial available.
Built.io
One Hallidie Plaza, Suite 306
San Francisco, CA 94102
(T) 415-255-5955
www.built.io

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 23 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Target customer
• SMBs and mid-market companies in the retail, software/high tech, manufacturing and
distribution, and services verticals.
• Users include application/system administrators, controllers, finance/accounting
managers, and operations (e-commerce, finance, sales, supply chain) professionals.
Key customers
CrossFit
Glassdoor
JM Family Enterprise
Juniper Networks
Patterson Medical
Splunk
Key executives
Jan Arendtsz, Founder and CEO
Scott Henderson, CTO
Matt Graney, VP, Product
Rula Kallas, VP, Customer Success
Company overview
• Founded 2005.
• 173 employees.
• Raised $8M in Series A funding from TVC Capital in March 2016; July 2017 raised
more than $6M from TVC and Silicon Valley Bank.
• Additional office in Hyderabad, India.
Platform overview
• integrator.io is used to build integration flows between applications, files and
databases for data imports, exports and/or automatic updates.
Supports any applications using the following protocols and formats: REST, FTP/
SFTP, HTTPS, CSV, JSON, XML and database connections.
Business users, operations staff and application/system administrators can
connect any applications or files using wizards and a no-code interface.
• Offers 17 pre-built, fully managed integrations for NetSuite and Salesforce
ecosystems called SmartConnectors.
Integrations between NetSuite, Salesforce, Shopify, Magento, Zendesk, PayPal
and other business applications have been integrated using the platform in order
to automate business processes.
These integrations focus on the following application types: CRM, e-commerce,
banking and project management.
Additionally, integrator.io offers API assistants for over 65 applications, with more
available in every release.
• No coding experience required.
integrator.io is focused on non-developers with a 4-step wizard that uses drop-
down menus and radio buttons, as well as API assistants that automatically
provide all the API methods and resources available.
Options are also available for developers who prefer to directly enter expressions
and code, or who need to extend out-of-the-box capabilities with custom extensions.
Celigo
1820 Gateway Dr.
San Mateo, CA 94404
(T) 650-579-0210
www.celigo.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 24 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• Amazon Web Services (AWS) provides
storage.
• No on premise version – integrator.io is
only available as a SaaS solution.
• SaaS app integrations available,
including support for REST, JSON,
XML, HTTP protocols and various
authentication schemes, including
OAuth.
Data storage
• Data is typically streamed through
integrator.io and is only stored to
support a retry after an integration flow
failure.
CRM marketplace availability
• Available on Oracle NetSuite SuiteApp
and Salesforce AppExchange.
Reporting capabilities
• Native dashboard for understanding
the state of all integration flows,
including the number of records
processed successfully, the number of
errors and a breakdown of the time
taken to execute each stage of the
integration flow.
• Management dashboard enables
users to quickly view the status of all
integration flows, including flows with
errors. Users can drill down into the
errors to view error messages.
After the integration is updated or
modified, the integration can be re-
run directly from the dashboard.
Pricing and service
• Free: Data Loader for importing data
into any cloud applications.
• Standard: $500/month.
Data Loader plus 8 integration
flows (active), support for complex
flows (orchestrations), built-in
support for popular apps, custom
app support, one CloudExtend
Excel license for one year.
• Premium: $1,000/month.
Standard plus 20 integration flows
(active), one CloudExtend Excel
license.
• Enterprise: $2,000/month
Premium plus 50 integration flows
(active), two CloudExtend Excel
licenses, and Preferred Customer
Success plan.
• For all customers, online chat and
online ticketing support are available.
Customers signed up for either
the Preferred or Premier Customer
Success plans also have phone
support.
• Subscriptions are billed annually.
• Annual contracts required.
Contracts are available for one, two
or more years.
• Customers can select from three
implementation options: Enabled,
Advisory and Managed. These plans
are segmented based on the level of
support provided by Celigo, which can
include self-service to fully managed
options.
Onboarding time can vary
based on the plan chosen,
level of customer engagement,
integrations required and customer
requirements.
• Fully-featured 30-day free trial is
available for integrator.io.
Celigo
1820 Gateway Dr.
San Mateo, CA 94404
(T) 650-579-0210
www.celigo.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 25 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Dell Boomi
1400 Liberty Ridge Dr.
Chesterbrook, PA 19087
(T) 800-732-3602
www.boomi.com
Target customer
• Mid-market companies to very large organizations, including healthcare, retail, higher
education, financial services and more.
• Primarily used by IT, but also provides functionality to collaborate with business users
and support ad-hoc integrations.
Key customers
American Express
Candy.com
Cornell University
GE
Google
Lucky Brand
Key executives
Chris McNabb, CEO
Christopher Port, COO
Michael Morton, CTO
Amede Hungerford, CMO
Company overview
• Founded 2000.
• Acquired by Dell in 2011.
• 570 employees.
• Acquired workflow automation provider ManyWho in March 2017.
• Additional offices in California, Texas, The Netherlands, U.K., Denmark, France,
Germany, Japan, Australia and Singapore.
Platform overview
• Dell Boomi AtomSphere iPaaS provides integration (across legacy and cloud
applications), B2B/EDI management, API management, Master Data Management
(MDM) and Flow (workflow automation).
Integration and B2B/EDI management route data between applications to
automate workflows. Customers can leverage Boomi MDM as a centralized
datahub, and/or use Boomi Flow to support asynchronous processes.
• Customers can integrate any combination of cloud and on premise applications.
• Data connectivity through pre-built connectors or API.
Provides standardized (application-specific) connectors to integrate with
applications such as Salesforce, NetSuite, Oracle E-Business Suite and SAP.
Generic, multi-purpose (technology) connectors also allow customers to connect
to any kind of application.
Software development kit (SDK) for customers who wish to develop their own
connectors.
• Connectivity to 1,000-plus endpoints (applications and databases).
• Low-code platform does not require extensive coding or developer experience.
• Dell Boomi Atom: A lightweight dynamic runtime engine. Once the user’s integration
processes have been deployed to an Atom, the Atom contains all the components

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 26 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
required to execute their processes
from end to end, including connectors,
transformation rules, decision handling
and processing logic.
• Dell Boomi Molecule: A single-tenant,
clustered Atom that allows for multiple
Atom processes to run concurrently.
It is the enterprise-grade version of
an Atom that can be deployed across
multiple servers to enhance load
balancing and ensure high availability
for mission-critical integration
processes.
• Dell Boomi Atom Cloud: Users can
deploy their cloud-based integration
processes to public or private Atom
Clouds. These are multi-tenant with a
high security policy.
Forked execution allows each
integration process to execute in a
separate Java virtual machine (not
enabled in a Molecule).
On Premise/Cloud/SaaS app
connections
• AtomSphere and Atom Cloud are
hosted at Rackspace in Dallas, TX.
• Disaster Recovery is hosted at
Rackspace in Chicago, IL.
• EU Atom Cloud hosted by Rackspace
in London, U.K., as well as ANZ Atom
Cloud and MDM Cloud, hosted by
AWS in Sydney, Australia.
• Customers have the option of using the
Boomi hosted Atom Cloud, deploying
a Boomi Atom (a lightweight Java run
time engine) on premise behind their
firewall, or in a public or private cloud
of their choice.
• SaaS app integrations are supported.
Data storage
• Platform does not provide for data
storage.
Data governance via Boomi MDM;
persists some master data fields in
the data hub.
CRM marketplace availability
• Available on Microsoft Azure
Marketplace and Salesforce
AppExchange.
Reporting capabilities
• ‘Manage’ menu provides a centralized,
real-time view of all integration activity
within a user’s account, including the
status of all deployed Atoms as well
as results of executed processes (with
detailed logs).
Using the logs, Boomi users can
drill down on each process, view
the results of each step and view
associated documents in their raw
format.
AI/Machine learning-powered
capabilities (Boomi Suggest,
Boomi Resolve and Boomi Assure)
simplify and speed up building and
deploying integrations.
• For B2B/EDI Management, the Trading
Partner reporting portal provides
a comprehensive view of all EDI
transactions.
• The monitoring and provisioning
capabilities of the AtomSphere API,
enable large enterprise customers
and partners to gain efficiencies in
managing and reporting their run-time
environments and processes.
Pricing and service
• Specific pricing not disclosed. Packages
include:
Base: Starter solution for SMBs to
integrate two applications.
Professional: For businesses
looking to fully integrate their back-
and front-offices.
Pro Plus: Additional functionality to
support real-time integration.
Enterprise: Advanced features to
support complex enterprise needs.
Enterprise Plus: Advanced features
and connectivity to support large
enterprise needs.
Product Details
Dell Boomi
1400 Liberty Ridge Dr.
Chesterbrook, PA 19087
(T) 800-732-3602
www.boomi.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 27 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
• Annual contracts are required.
• Free trials available.
• Onboarding process is completed over
several weeks to cater to individual
customer use cases and internal
priorities.
• Free online training and certification
classes available, and include beginner
and advanced courses for developers,
architects and administrators.
• Boomi community available to share
knowledge and collaborate with Boomi
experts and other users.
• Add-on professional services
include a jumpstart program, which
provides training and co-working,
a pilot project, or Boomi specialists
delivering complete, production-ready
integrations.
• Standard support included with all
Boomi packages. Premier and Premier
Plus support are available for select
packages at an additional cost.
Dell Boomi
1400 Liberty Ridge Dr.
Chesterbrook, PA 19087
(T) 800-732-3602
www.boomi.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 28 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Target customer
• SMBs to enterprise companies.
• Business users as well as IT/developers.
Key customers
Meritage homes
SunTrust Bank
Foot Levelers
Ricoh
Key executives
Denis Kennelly, General Manager, Cloud Integration
Juan Carlos Soto, VP, Hybrid Cloud Integration and API Economy
Tony Curcio, Director, Application Integration
Company overview
• IBM was founded in 1911.
400,000 employees in 170 countries.
Publicly traded since January 1978 (NYSE: IBM).
• IBM offers a wide range of technology and consulting services, as well as broad
portfolio of middleware for collaboration, predictive analytics, software development
and systems management.
Platform overview
• Supports a number of integration patterns, including traditional ones such as data
sync and data copy, as well as emerging patterns around cognitive and API creation.
• Available on IBM’s cloud platform, on premise and private cloud for IBM and non-
IBM clouds.
• Includes pre-built ‘smart’ connectors and a connector developer kit (CDK) for custom
integrations. Smart connectors understand the endpoint for integration without user
input.
• An extensive range of technology connectors also enable users to connect to apps
not provided in the box. Users can connect to any endpoint they require.
• No coding experience required. Graphical UI facilitates use by both business users
and developers.
Offers the ability to create exemplary APIs in a no-code approach, and apply
basic API management functions.
Includes notification functionality that allows users to see business-relevant
information from a flow, using that information to make decisions and take
appropriate actions within the flow.
• 100-plus apps supported, including CRM, database, collaboration, analytics, email,
event management, finance, help desk, marketing and service management tools.
IBM App Connect Professional
1 New Orchard Rd.
Armonk, NY 10504
(T) 866-745-8767
https://www.ibm.com/cloud/
app-connect

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 29 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• App Connect Professional is available
on premise and as a multi-tenant,
cloud-based service.
• Cloud and SaaS integrations available.
• On premise integrations available.
Data storage
• Does not store customer data.
• Provides connectivity with IBM and
non-IBM cloud storage endpoints, such
as Cloudant and Objectstore.
The IBM Cloud hosts its own data
storage endpoints.
CRM marketplace availability
• Available on Salesforce AppExchange.
Reporting capabilities
• Includes a web management console
for developing and managing
integrations.
Provides visual mapping and a
unified view of resource usage,
data alerts, etc.
App Connect deployed on IBM
Cloud also uses the logging
functionality offered on the IBM
Cloud platform.
Pricing and service
• Two free editions available:
App Connect Professional 90-day
free trial: Includes 10,000 monthly
actions or 50 hours
App Connect Lite: Hosted on IBM
Cloud, includes up to 1,000 flow
runs/month with a maximum of 10
active flows. Includes functionality
for all users (business, developers,
administrators and central IT).
• Pay-as-you-go (PAYG) and subscription
plans available.
PAYG: $40/1,000 monthly flow runs
Subscription:
Level 1: $700/month includes
20,000 monthly actions or 100
hours.
Level 2: $1,500/month includes
50,000 monthly actions or 250
hours.
Level 3: $2,500/month includes
100,000 monthly actions or 500
hours.
• Users can also purchase an App
Connect Professional hybrid license, for
deploying both on premises and in the
cloud.
• An App Connect Enterprise (Beta plan)
is available on IBM Cloud.
Targets central IT users (i.e.,
integration specialist) for deeper
integration needs.
• Depending on the complexity of
integrations, onboarding times vary
from several minutes to several days.
• Included support ranges from 24x7 IBM
support to online forums and standard
email.
IBM App Connect Professional
1 New Orchard Rd.
Armonk, NY 10504
(T) 866-745-8767
https://www.ibm.com/cloud/
app-connect

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 30 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Target customer
• Enterprises and SMBs in all verticals.
• CXOs, IT, Line of Business IT, cloud integration specialists, application developers,
data integration and data warehouse developers, SaaS application administrators,
business analysts and Line of Business users.
Key customers
British Telecom
Carbonite
JLL
Qualcomm
Toshiba
U.S. Air Force
Key executives
Anil Chakravarthy, CEO
Amit Walia, President, Products Strategic Ecosystems
Graeme Thompson, CIO
Ronen Schwartz, SVP and General Manager, Big Data, Cloud and Data Integration
Company overview
• Founded 1993.
• 3,600-plus employees.
• Acquired by Permira and CPPIB, with Salesforce Ventures and Microsoft as investors,
in August 2015 for $5.3B.
• Global presence with multiple office locations in North and South America, Europe
and Asia.
Platform overview
• Informatica Intelligent Cloud Services (IICS) supports data and application
integration.
Role-based tools to support different users: intuitive point-and-click tools/wizards
for citizen integrators; cloud-based design environment providing simplicity
and flexibility for line of business IT; and comprehensive integrated design
environment for integration developers supporting advanced use cases.
Includes integration and data management applications (as iPhone apps) for
common scenarios (data synchronization, data cleansing/ quality, customer 360,
data replication, etc.)
Vibe Integration Packages (pre-packaged integrations) encapsulate common
integration flows that can be used directly via the wizard by citizen integrators.
Enables self-service by end users/lines of business, while allowing central IT to
govern and define consumption policies.
• Addresses integration patterns at data, service and process layers.
• Supports data integration and synchronization, data replication, application
integration, process orchestration, workflow, cloud data warehousing, Big Data,
streaming/IoT, message (event)-based integration, API framework and management,
data virtualization, data hub, B2B, MFT, partner exchange, unstructured data
integration.
Informatica
2100 Seaport Blvd.
Redwood City, CA 94063
(T) 800-653-3871
www.informatica.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 31 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
• API Management and gateway
enhanced with data governance,
business context and data masking.
• Optimized for bulk, real time, streaming
and Big Data.
• Universal connectivity (on premises,
cloud, Big Data, social, devices, etc.)
Custom solutions for key
ecosystems: Salesforce, Amazon,
Microsoft, Tableau, NetSuite,
Workday, Google, etc.
• Multi-tenant service with scalable,
elastic runtime infrastructure.
• Embeddable platform: platform APIs,
connector SDK, template designer, UI
widgets for extending and embedding
the platform in cloud applications.
• Marketplace and global repository
enables users to publish, share and
monetize value-adding assets.
• Data connectivity through pre-built
connectors or API.
• No coding experience required. IICS
offers various drag-and-drop enabled
visual designers and wizards to create
and execute integration flows.
On Premise/Cloud/SaaS app
connections
• Informatica Cloud Intelligent Hosted
Service (IICHS) runs on Amazon Web
Services (AWS) but can be deployed
on any cloud and connect to any cloud
storage platform.
• Interoperability and management of
data mappings and lineage across both
IICS and PowerCenter.
• 150-plus connectors are available,
including Salesforce, Marketo, Oracle
NetSuite, Workday, AWS QuickSight,
Microsoft PowerBI, SAP SuccessFactors,
SAP Concur and Oracle Eloqua.
Data storage
• Workflow and data storage focused.
For real-time integration,
Informatica moves and stores data.
Data not stored for batch
integration (only metadata is
stored).
Includes a modern pub-sub
model of cloud integration hub for
data and application integration
(advanced iPaaS pattern), which
stores data.
CRM marketplace availability
• Available on Salesforce AppExchange
and Oracle NetSuite SuiteApp.
Reporting capabilities
• IICS offers analytics and reporting
across various services:
Centralized dashboard to manage
and monitor platform, predictive
analytics and troubleshooting.
Operational Insights: Manages
Informatica assets (PowerCenter
and IICS) across cloud and on
premises applications.
Data Quality Radar: A cloud-based
service (included with IICS to assess
and fix data quality issues in various
SaaS applications).
Cloud MDM Customer 360:
Provides master data management
across all Salesforce applications
and analytics.
• Metadata-driven and AI (Informatica’s
AI CLAIRE™ engine) enhanced
architecture enabling intelligent
services such as recommendation
engine, data relationships, lineage
graphs, data discovery, self-tuning/
healing and self-integration among
other machine learning-driven
capabilities.
Pricing and service
• Professional package: $1,000/month
enables users to sync apps on demand.
• Basic package: $2,000/month includes
access to global repository to share
reusable integrations.
• Advanced package: $4,500/month
Informatica
2100 Seaport Blvd.
Redwood City, CA 94063
(T) 800-653-3871
www.informatica.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 32 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
offers hybrid integration for cloud and
on premises applications.
• Premium package: Custom pricing
includes advanced cloud app
integration services.
• Annual contracts are not required.
Option to pay as you go on Microsoft
Azure and AWS.
• 30-day free trials available.
• Onboarding time and process depends
on the customer and project.
• Customer service is included.
• Offers various customer success
packages, online training (Informatica
Cloud Academy), customer portal
(Informatica Network) and customer
success and support teams to help
during Go-LIVE and onboarding.
Informatica
2100 Seaport Blvd.
Redwood City, CA 94063
(T) 800-653-3871
www.informatica.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 33 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Jitterbit
1301 Marina Village Pkwy., Suite
201
Alameda, CA 94501
(T) 877-852-3500
www.jitterbit.com
Target customer
• Mid-market and enterprise-level companies across all geographies and verticals.
• Applications users (citizen integrators), application administrators (ad-hoc integrators)
and application creators/operations (developers/IT).
Key customers
Aspect Software
Autodesk
Bayer
Odyssey (WIN) Logistics
Herman Miller
Salesforce
Key executives
George Gallegos, CEO
Allen Barr, CFO
Simon Peel, Chief Strategy Officer
Betsy Bilhorn, SVP, Products
Company overview
• Founded 2003.
• 170-plus employees.
• Raised $45M in venture funding, led by Kohlberg Kravis Roberts, Salesforce Ventures
and Primera Capital.
• Additional offices in the U.K., Netherlands, Australia and India.
Platform overview
• Unified API integration platform that enables companies to rapidly compose their
martech stack and infuse AI into business processes.
• Workflow focused. Users can build visual integration flows that bring together apps,
data mappings and business processes.
• Data connectivity via pre-built connectors and API.
1,000-plus SaaS, on premise and cloud applications supported, including
marketing automation, CRM, Enterprise Resource Planning (ERP) and Human
Capital Management (HCM) apps.
Application integration solutions support all major standards based data-
connectivity protocols and provide flexibility to connect applications either in
real-time, or using an event-driven or message-based infrastructure.
• Drag-and-drop solution. Users do not need coding experience.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 34 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• The Jitterbit backplane runs on Amazon
Web Services (AWS).
Customers can choose to deploy
the agents that perform the data
movement in any other cloud
service, such as Google Cloud,
Microsoft Azure, etc.
• Cloud-based solution, but on premise
version is also available if customer
prefers to keep sensitive data on site.
• SaaS app integrations are supported.
Data storage
• Jitterbit does not hold or store data.
Provides a conduit for data pass-
through between applications.
Users have the option to pull
data in through APIs or via direct
connections.
CRM marketplace availability
• Available on Microsoft Azure, Oracle
NetSuite SuiteApp and Salesforce
AppExchange.
Reporting capabilities
• Centralized dashboard with
customizable views, ability to export
data ad-hoc or via an API for full
integration with any external analytics,
insights or reporting platform.
• Built-in notification system.
• Offers insights on transactional data
depending on security configuration
with ability to integrate all of the
applications or backend data with third-
party analytics engines for additional
insights.
Also provides native API analytics
tool to review the performance
data and debug logs for one or
more configured APIs.
Pricing and service
• Three subscription tiers available:
Standard, Professional, and Enterprise
(pricing not disclosed).
Plans are distinguished by number
of applications or endpoints
integrated, support response time
and API functionality to create,
manage and deploy APIs.
• Enterprise Level Agreements (ELA) are
available to support enterprise-wide
deployments.
• Annual contracts are required for all
plans.
• Onboarding depends on the
complexity of the project. Most
customers go live with their first project
within 30 days.
Customer Success Plan is
developed as part of the
onboarding process.
Customer Satisfaction Manager is
assigned at no charge and works
with the customer to map out a
plan that will support objectives.
• 24x7 global support in EMEA, North
America and India.
• Customer support includes phone,
email and online interaction.
Multiple support plans response
SLAs.
• Online support sites include a
Customer Success Portal (technical
documentation, design patterns, best
practices, videos), Jitterbit Community
Portal (forums, feedback, online
training) and Jitterbit University (self-
paced learning management system
providing training models on how best
to utilize the platform).
• Professional Services, such as Technical
Account Manager and Customer
Success Architect, available for an
additional fee based on project scope.
• Free trials available.
Jitterbit
1301 Marina Village Pkwy., Suite
201
Alameda, CA 94501
(T) 877-852-3500
www.jitterbit.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 35 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
MuleSoft
77 Geary St., Suite 400
San Francisco, CA 94108
(T) 415-229-2009
www.mulesoft.com
Target customer
• Large organizations and enterprises in various verticals including financial services,
government, healthcare, higher education, media, telecom and retail.
• CIOs, developers, IT operations, architects and business users.
Key customers
ASICS
McDonald’s
Salesforce
ServiceNow
Spotify
The Coca-Cola Company
Key executives
Greg Schott, Chairman and CEO
Ross Mason, Founder and VP, Product Strategy
Uri Sarid, CTO
Mark Dao, Chief Product Officer
Company overview
• Founded 2006.
• 1,100-plus employees.
• Raised a total of $259M in seven funding rounds.
Investors include Salesforce Ventures, Meritech Capital Partners and New
Enterprise Associates.
• IPO in March 2017 (NYSE: MULE).
• Multiple office locations in North and South America, Europe and Asia Pacific.
Platform overview
• Anypoint Platform enables enterprises to design, build and manage APIs and
integrations within a single product.
• Users can connect cloud and SaaS apps, on premise systems and databases, mobile
apps, IoT and microservices via pre-built connectors for applications, SOAP or REST
APIs, or use the SDK to develop custom connectors.
300-plus pre-built connectors available in MuleSoft’s ecosystem, Anypoint
Exchange.
Anypoint Connector DevKit enables developers to build reusable connectors for
consistent use within the organization.
Java-based enterprise service bus (Mule as an ESB), and iPaaS (CloudHub) are
key components of the Anypoint Platform that allow apps to share data.
CloudHub is a fully managed, fully hosted, multi-tenant platform providing
continuous software updates and high availability.
• Anypoint Design Center is a web-based interface for designing integration workflows.
Business users can design their own integrations using existing, pre-built APIs
with a drag-and-drop interface.
As a self-service product, users do not need coding experience.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 36 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• Platform runs on Amazon Web Services
(AWS).
Customers can deploy anywhere
and choose their infrastructure
option, whether AWS, Microsoft
Azure, Google Cloud Platform or
Pivotal Cloud Foundry.
• Integrates on premise, cloud, SaaS,
mobile and IoT applications, as well as
databases.
Data storage
• CloudHub, the platform as a
service (PaaS) component of
Anypoint Platform, includes
application data storage for each
application it manages. This data is
accessible through Mule’s Object
Store functionality.
• MuleSoft actively and consciously
avoids inspecting, storing,
manipulating, monitoring or otherwise
directly interacting with sensitive
customer data.
• Complies with multiple industry
standards and regulations through
regular audits and can provide an
SSAE16 SOC2 report, PCI level-1 and
HiTrust attestations of compliance,
upon request.
CRM marketplace availability
• Available on Salesforce App Exchange
and Oracle NetSuite SuiteApp.
Reporting capabilities
• Anypoint Analytics enables users
to track key metrics like API usage,
transactions by region and performance
against SLAs for their APIs.
• Provides granular visibility into the
business transactions and events for
Mule applications. Users can:
Gain real-time insights into API
performance, usage and errors.
Create and manage custom
dashboards and charts.
Provide API metrics to the
consumers of their APIs.
Identify and analyze root cause
of errors to recover quickly and
prevent future issues.
• API Manager enables firms to manage
users, monitor and analyze traffic,
promote and secure APIs with ordered
policies.
Pricing and service
• Subscription pricing is based primarily
on the amount of computing capacity
on which customers run the software,
whether deployed on premises or in
the cloud.
• Pricing (amounts not disclosed) via two
subscription tiers:
Base plan: Includes Mule runtime,
Anypoint Runtime Manager,
Anypoint Design Center, Anypoint
Exchange, Anypoint API Portals,
Anypoint Connectors, two
Anypoint virtual private clouds
(VPCs), two production and four
pre-production cores.
• Gold support: Business-hour
support with 24-hour response
time, 20 support incidents
included.
• Platinum plan: Includes all Base
features, plus Mule high availability,
ID federation, Global Cloud, hybrid
flexibility, business groups, and multi-
hose on premises management.
• Platinum support: 24/7
customer support with two-
hour response time, unlimited
number of support incidents.
• Enterprise license agreements available
on a case-by-case basis.
• 30-day free trial available.
• Annual subscriptions required.
• Onboarding time varies by customer.
MuleSoft
77 Geary St., Suite 400
San Francisco, CA 94108
(T) 415-229-2009
www.mulesoft.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 37 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
Onboarding support is provided
through customer account and success
teams, professional services, MuleSoft
Partners, training and technical support.
• Standard customer support includes
business hour coverage through
regional teams in North America,
London, Sydney and Buenos Aires.
Add on Customer Success Program
available.
• MuleSoft U. offers self-study and
instructor-led training courses
for developers, IT operations,
systems integration partners,
architects, integration managers and
administrators.
Price depends on course, location
and delivery method.
Free 4-week and 8-week self-study
Anypoint Platform training and
certification available.
• Certification exams are often
bundled with courses.
MuleSoft
77 Geary St., Suite 400
San Francisco, CA 94108
(T) 415-229-2009
www.mulesoft.com

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 38 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Piesync
Notarisstraat 1
Ghent 9000
Belgium
(T) 516-441-0212 (U.S.)
(T) +32-479-954-190 (Europe)
www.piesync.com
Target customer
• US-based SMBs (20-plus employees, managing 10,000-plus contacts, using 5 to 8
SaaS business apps) in the real estate, marketing/advertising, IT and services and
computer software verticals.
Key customers
Airpush
Keller Williams
RE/MAX
Key executives
Ewout Meyns, Founder and CEO
Mattias Putman, Founder and CTO
Mawghan McCabe, Director of Partnerships
Laura Lee Schultz, Head of Partnership marketing
Company overview
• Founded 2012.
• 22 employees.
• Raised $1.6M in Angel funding from Ark Angels Activator Fund and SOFI in January
2016.
Platform overview
• Two-way contact data synchronization platform connecting 100-plus applications,
including HubSpot, MailChimp and Google Contacts.
Enables users to affordably connect contact data across SaaS-based ecosystems
and applications.
• Data connectivity is provided through pre-built connectors to enable fast onboarding.
• No development/coding experience required.

© 2018 Third Door Media, Inc. • http://thirddoormedia.com 39 Email: martechtoday@digitalmarketingdepot.com
Vendor Profiles
MARTECH INTELLIGENCE REPORT:
Integration Platform as a Service (iPaaS): A Marketer’s Guide
Product Details
On Premise/Cloud/SaaS app
connections
• Runs on Amazon Web Services (AWS).
• Connects 100-plus cloud applications
and adds new integrations on a weekly
basis.
Data storage
• Uses AWS servers for data storage.
• PieSync does not store user data on
any cloud providers.
• User data enters encrypted through
the PieSync systems but will never be
stored for safety purposes.
CRM marketplace availability
• Available on 16 CRM marketplaces,
including Base CRM, HubSpot
Connect, Infusionsoft Marketplace,
Sage Live, SugarExchange (SugarCRM)
and Zoho CRM.
Reporting capabilities
• Centralized dashboard with an
overview including:
Number of integrations/user and
per team.
• Number of contacts/
connections.
• Additional features used.
Number of connected accounts/
user and per team.
Total number of contacts/user and
per team.
Pricing and service
• Pricing is billed monthly or annually and
depends on the number of contacts
users want to keep in sync. The pricing
bellow starts at 1,000 contacts.
• Starter package:
Pricing ranges from $19/month for
syncing 1,000 contacts to $389/
month for up to 200,000 contacts.
Users can sync any app. Includes
real-time and two-way integrations.
• Pro package:
Pricing ranges from $39/month for
1,000 contacts to $569/month for
up to 200,000 contacts.
Includes the above, plus custom
mappings, unlimited rules and
premium support.
• Enterprise package:
Pricing ranges from $99/month for
1,000 contacts to $969/month for
up to 200,000 contacts.
Includes the above, plus VIP
phone support, dedicated account
manager, personalized account
setup and custom integrations.
• Custom packages are also available.
• Monthly and annual subscriptions.
• Self-service product with an average
onboarding time of only 3 minutes.
• 14-day free trial available, with no
credit card required.
Piesync
Notarisstraat 1
Ghent 9000
Belgium
(T) 516-441-0212 (U.S.)
(T) +32-479-954-190 (Europe)
www.piesync.com