1. INDUSTRY PARTNERS
& HOSTS
DIA Industry Chair 2013/2014
Strategic Partner
Industry Parters
An Affiliate Member
of UNWTO
DIGITAL INNOVATION ASIA
Venue Parters
www.DigitalInnovationAsia.com
Digital Innovation Asia (DIA) is a new initiative
promoting excellence and knowledge sharing when it
comes to leveraging digital, social, and mobile in the
travel and tourism industry to promote the complete
Asian Visitor Economy. Aligned with the Pacific Asia
Travel Association (PATA), it includes a new platform www.
DigitalInnovationAsia.com, the Digital Innovation Asia
Council, the Digital Innovation Asia Awards, Speak-Out
Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp,
the Digital Innovation Asia Challenge, and year-round
program of workshops and seminars. Get inspired and
engaged at: www.DigitalInnovationAsia.com
Facebook: DIAsiaTourism
Twitter: @DIAsiaTourism
LinkedIn: http://linkd.in/ZPKhpB
Register at http://diasiatourism.eventbrite.com
April 2013: prior to the PATA Annual Summit (Bangkok)
June 2013: post TTM+ (Bangkok),
Malaysia International Tourism Exchange (MITE),
the World Islamic Tourism Mart (WITM) in Malaysia,
& World Economic Forum East Asia (Myanmar)
Produced & Conceptualized by
Chameleon Strategies
Organized in Partnership with
the Pacific Asia Travel Association (PATA)
DIA Industry Chair 2013/2014: lebua Hotels & Resorts
April 23rd-24th, 2013
June 10th-12th, 2013
Bangkok, Thailand
Hosts:
Tourism Authority of Thailand (TAT)
lebua Hotels & Resorts, Bangkok
Bed Supperclub, Bangkok
Pullman Hotel G, Bangkok
zuma Restaurant, Bangkok
Prime Media Parter of DIA
DIA 2013 EVENTS
& SCHEDULE
June 10th
Blogger Match-up lebua Hotel @ State Tower 10:30 am – 4:30 pm
DIA Council Meeting (by invitation) PATA HQ
DIA VIP Reception Bed Supperclub 7:00 pm – 8:00 pm
DIA Awards Bed Supperclub 8:00 pm – 10:00 pm
June 11th
Speak-Out Asia lebua Hotel @ State Tower 10 pm – 5 pm
The Last Byte (by TDN.asia) TBD
June 12th
China Boot Camp TBD
Bangkok Blogger Tour (by Bangkok 101) for accredited bloggers
June 13th-16th
Isaan Influencer Trip (by Smiling Albino / TAT) for accredited
bloggers
Past Events in April
China Boot Camp Pullman Hotel G
Digital Aid Asia zuma Restaurant

2. BLOGGER MATCH-UP
June 10th, 2013
@ lebua Hotel State Tower
Digital Innovation Council
June 10th, 2013
@ The Engagement Hub at PATA HQ
The Digital Innovation Asia Council is a group of the most
accomplished digital innovators and strategists in the Pacific Asia
Travel and Tourism Industry.
The council is an invite-only forum of the most senior
e-commerce executives and digital marketing thought-leaders
from hotels, airlines, tourist boards, cruise lines, tour operators,
and travel media from all corners of the Asia Pacific region.
Individuals are hand-selected and appointed by a nomination
committee, based on their innovations and commitments to
the industry. The council serves as an advisory board to various
initiatives, including Speak-Out Asia, as well as the Digital
Innovation Asia Awards.
Digital Innovation AWARDS
June 10th, 2013
@ BED Supperclub
The Digital Innovation Asia Awards are to recognize the most
forward-thinking yet performance-oriented digital innovations in the
Pacific Asia travel and tourism industry. Unlike traditional industry
awards program with long speeches and formal dinners, the Digital
Innovation Asia Awards will celebrate the industry we love and are
connected to.
Categories will include “Most Engaging Website”, “Most Viral
Campaign”, “Most Creative Use of Technology”, “Most Inspiring
Content”, and “Most Innovative Digital Organization”.
speak-out asia
June 11th, 2013
@ lebua Hotels & Resorts, Bangkok
A new concept event, which is set to be provocative yet
inspirational. The vision of the event is to wow, inspire, engage, and
stimulate the audience, feature respected and well-known digital
revolutionaries, showcase technology solutions, and source
innovations from across the region. Other than normal online
travel conferences, Speak-Out Asia “m-embraces” the complete
Visitor Economy - meaning it is not just about marketing, sales, and
distribution, but a unique forum to look at all aspects of tourism,
including but not limited to e-visa, mobile crisis management, and
social crowd-funding powered micro-financing.
DIGITAL AID ASIA
April 24th, 2013
@ zuma Restaurant, Bangkok
Digital Aid has a mission to help developing tourism regions
across Asia to learn how to leverage emerging technology and digital
media for capacity building to develop tourism in a responsible way.
The Digital Aid Asia Forum will drive awareness on how
technology can be an enabler for capacity building and responsible
tourism development. However on the other hand, Digital Aid goes
grass roots by holding boot camps in developing tourism regions.
These workshops are designed around a proprietary 12-point plan
that is delivered to these tourism communities. Past boot camps
were held in Cambodia, Laos, Bhutan, Myanmar, and Thailand. This
is an initiative that is supported by PATA and MTCO, as well as the
respective governmental tourism administrations.
In the age of citizen journalism, it becomes more and more
challenging for companies to find and connect with digital
influencers, from bloggers, micro-bloggers, and social network
connectors. Not only do many of these influencers under cover, but
can have a huge following, but also the rules of engagement are
vastly different from dealing with traditional media.
The Blogger Match-Up is a unique exchange to meet influential
citizen journalists, connect with them, and leverage their following
by engaging them with exhibiting travel products and services,
including hotels, destinations, airlines, restaurants, tours, shopping,
and more. The Blogger Match-Up also educates on how to engage
with these influential bloggers, in order to avoid unexpected
surprises.
CHINA BOOT CAMP
April 23rd and June 12th, 2013
@ Pullman Hotel G (Apr 23rd), @ lebua Hotel State Tower (Jun 12th)
The Chinese Middle Class is already larger than the entire
population of the United States. Chinese demand for international
travel is still young. But it is expected to grow by 17% annually
over the next decade, driven by rising incomes and aspirations.
International travel from China would become a major source of
growth for providers in the destination countries.
In an action-packed a day session, the China Travel Social
Media Boot Camp will help companies understand how to reach and
connect with “the new Chinese tourist” and affluent consumers, by
leveraging the complex social media landscape in China.
THE LAST BYTE
June 11th, 2013 (Sponsored by Travel Daily News Asia Pacific)
The DIA Awards, Blogger Match-Up, China Boot Camp, and
Speak-Out Asia are over…. but we are not done yet. We have
one last “Byte” and invite everybody to the DIA Closing Party at a
surprise venue.
After days of inspiration, innovation, and engagement, get
amazed by stunning views over Thailand’s capital while mingling with
old and new friends.
Digital Innovation challenge
March 5th - June 6th, 2013
The Digital Innovation Challenge, which is open in two
categories, Students and Professionals, is a unique opportunity to
showcase your applied digital innovation.
For a chance to gain free access to Speak-Out Asia and
the Digital Innovation Awards, participants are evaluated on the
most innovative ways to promote Speak-Out Asia and the Digital
Innovation Asia Awards by leveraging social media, content, and
technologies. A panel made up of members of the Digital Innovation
Asia Council will evaluate the most creative and the most viral
campaigns, and the respective winners are invited to “Speak-Out“to
present their work to this powerful audience.

3. ZUMA RESTAURANT
is the venue for the Digital Aid Asia
bed supperclub
is the venue for the DIA Awards and VIP Reception
LEBUa at state tower
is the venue for Speak-Out Asia and Blogger Match-Up
PULLMAN HOTEL G
is the venue for China Boot Camp & DIA Pop-up party
CONTACT US
Email: info@digitalinnovationasia.com
Website: www.DigitalInnovationAsia.com
Facebook: facebook.com/DIAsiaTourism
Twitter: @DIAsiaTourism
Instagram: DIAsiaTourism
LinkedIn: http://linkd.in/ZPKhpB
Get your ticket at EventBrite:
http://diasiatourism.eventbrite.com
Download more infomation on Slideshare:
http://www.slideshare.net/DIAsiatourism