Presentation to business owners and executives of Chief Executive Boards International. The goal of the presentation is to convince the audience to undertake a formal business strategy process.
16. We Were Dying!
Sales ($mill)
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2004 2005 2006 2007 2008 2009 2010
We Were Dying!
17. Identify Strategy or Tactic
Do what Sam used to do: Silver Restoration CLINICS
Sam would set up accounts with
jewelry stores in different cities in the
southeastern US. He would arrange for
them to run an ad in the newspaper
saying the silver expert would be in
town for just a day or two, so if you have any old or damaged
silver, stop by and meet him.
He’d take the orders and payments…pay the store a percentage
of the sales he generated, keep a piece for himself and send the
silver to us for restoration.
18.
19. OK…it worked. So now what?
Decide which cities to target
• Start with cities served by Southwest Airlines (less
costly to travel plus no baggage fees)
• Reward new accounts for referrals who do Events
• ID other larger cities
But like TW said…I can’t do it all by myself! So I have to
hire some sales help!
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YOUR MARKET LEAVES YOU
•Silver Restoration
•Blockbuster
• Housing
₋ Cabinets
₋ Substitutes
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REALITY
₋ Strong Brand
₋ Highest Capacity
₋ ERP in Place
VISION
… recognized globally as the premier
provider of premium Hardwood products
GAP
FRANK MILLER STRATEGY
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Customers
•Increase Customer Yield
•Define Ideal Customer
FRANK MILLER GAP SUMMER 2011
People
•Reduce Turnover
•Reduce Health Care Spend by 4.5%
Process
•Greater Plan for Automation
•Better Define the Grade of Logs
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• Fix Your Weakness
• Increase Accountability
• Your Job is Outward-Facing
FINAL THOUGHTS
