This document contains a presentation on 23 social media tactics for small businesses with small budgets given by Danielle Glick. It provides tips on how to use social media to raise brand awareness, increase sales, and improve customer service. Tactics include claiming business listings on Google, creating videos for YouTube, pinning products on Pinterest, and asking for customer reviews. The presentation encourages attendees to develop a 2-minute marketing plan selecting a tactic, defining a goal and measures of success.
12. Goal 1: Raise
Brand Awareness
Measures for Success:
size of your audience, number of interactions,
how did you hear about us
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13. 1. Claim Your
Real Estate
Google Your Business Name
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14. 2. Google+ Local
For Google Maps and Apps
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15. 3. Ask for Interactions
Likes, Comments, and Shares
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27. 14. Bring Friends
Turn 1 Ad Into Multiple Sales
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28. 15. Use Instagram
Inspire People’s Plans
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29. 16. Facebook URL Ads
Linked to Your Website
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30. 17. Link to
Landing Pages
No Menu, Straight To the WHY, Obvious CTA
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31. Goal 3: Better
Customer Service
Measures for Success:
amount of feedback received,
number of issues resolved, number of
customers retained
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32. 18. Listen
Set Up Google Alerts
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33. 19. Ask for Reviews
Don’t Bribe
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34. 20. Reply to Reviews
Thank Each Person for Something Specific
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35. 21. Discuss Problems
in Private
Especially Negative Issues
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36. 22. Offer Solutions
Invite Them to Reevaluate the Change
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37. 23. Share Customer
Stories
People Believe Real People
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