Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:BRAND BUILDING Lesson :Size of m&e industry Faculty Name: Vishal Desai

1. Indian Media & Entertainment Industry (INR Billion)
Segment 2012 2017 (P) CAGR
TV 371 848 18%
Print 224 340 9%
Movies 112 193 12%
Radio 13 27 17%
Music 11 23 16%
OOH 18 27 8%
Animation &
VFX
35 73 16%
Gaming 15 42 22%
Digital
22 87 32%
Advertising
Total 821 1660 15%
Source: KPMG-FICCI REPORT - 2013

2. Indian M&E Industry Size – 2012 (INR 821
Billion)
TV
45%
Animation & VFX
4% Gaming
Print
27%
Music
1%
OOH,
2.5%
Radio
2%
Movies
14%
2%
Digital Advertising,
2.5%
TV
Print
Radio
OOH
Music
Movies
Animation & VFX
Gaming
Digital Advertising
Source: KPMG FICCI REPORT - 2013

3. Indian M&E Industry Size – 2017 (P) (INR 1660
Billion)
TV
51%
Print
20%
Source: KPMG FICCI REPORT - 2013
Movies
12%
Music
1%
OOH
2%
Radio,
2%
Animation & VFX
4%
Gaming, , 3%
Digital Advertising, ,
4%
TV
Print
Radio
OOH
Music
Movies
Animation & VFX
Gaming
Digital Advertising

4. Global Media & Entertainment Industry Size
Segment USD Billion CAGR %
Movie Entertainment 103 4.9
TV -Networks & Distribution 480 7.5
Music 40 2.3
Radio & Out-of-Home 99 5.2
Gaming 50 9.1
Business Information 110 5.8
Print 317 2.1
Theme Parks and
Amusement Parks
30 4.6
Casino and Other
Regulated Gaming
144 7.2
Sports Entertainment 123 5.2
Total 1496 6.4
Source- PWC Report

5. Global Media & Entertainment Industry
Theme &
Amusement
Parks
2%
Source- PWC Report
Movies
7%
TV- Networks &
Dist
32%
Music
3%
Radio & OOH
7%
Gaming
3%
Sports
Entertainment
Business Info.
7%
Print
21%
Casinos
10%
8%
% Share

6. Top M&E markets
Nation USD Billion
1 USA 503
2 Japan 186
3 China 120
4 Germany 96
5 UK 82
6 France 72
7 Italy 45
8 Canada 42.6
9 Brazil 42.2
10 South Korea 37
11 Australia 35
12 Spain 28
India 12.6
Source: PWC Report

7. Indian Advertising Industry
Revenue (INR billion)
Segment 2012 2017(P) CAGR
TV 125 240 14%
Print 150 248 10.6%
Radio 13 27 16.6%
OOH 18 27 8.4%
Digital
Advertising
22 87 32%
Total 328 629 14%
Source: KPMG FICCI REPORT -
2013

8. Indian Advertising Industry
Revenue
Advt. Revenue - 2012
TV
38%
Print
46%
Digital
7%
Radio
4%
OOH
5%
TV
38%
Radio
4%
Advt. Revenue -
Digita
l
14%
Print
40%
2017
OOH
4%

10. Advertising v/s Pay Revenues for Indian M&E industry
Segment Advertising Pay
Print 79 % 21 %
TV 43 % 57 %
Film 1 % 99 %
Internet 27 % 73 %
Music & Home
Video
- 100 %
OOH 100 % -
Radio 100% -
Total 40% 60%
Source-The Indian Media Business – Vanita Kohli,
Khandekar

11. TOP 10 COUNTRIES WITH HIGHEST INTERNET USERS
# Country
Population
(Crs)
Internet Users
(Crs)
Penetration
(% Population)
Users
% World
1 China 134 54 40 % 22%
2 United States 31 25 78 % 10%
3 India 120 14 11 % 6 %
4 Japan 13 10 79 % 4 %
5 Brazil 19 8.9 46 % 4 %
6 Russia 14 6.8 48 % 3 %
7 Germany 8 6.7 83 % 3 %
8 Indonesia 25 5.5 22 % 2 %
9 United Kingdom 6.3 5.3 83 % 2 %
10 France 6.5 5.2 80 % 2 %
Source: www.internetworldstats.com

12. Common Terms used in MEA
sector
Content
ARPU (Avg. Revenue Per User)
Subscriber base
Cable Digitization (DAS)
Viewership
TRP (TAM rating)
GRP (TAM rating)
Circulation v/s readership (IRS / NRS / ABC ratings)
Subscriber base
Listenership
Sq. Cm rate
TVC (Television Commercial)
Spot rate / air-time rate
Traditional Media (Print, Television, Films)
New Media (Internet, Mobiles, Gaming)

13. Key figures about Indian M&E
industry
14.6 crs TV households
73 crs TV viewers.
12 crs Cable & Satellite (C&S)
households
623 channels
82,000 news papers
30-35 crs newspaper readers
13.7 crs internet users
15.9 crs radio listeners
1000 Indian films released every year

14. Key figs about Indian M&E
industry
Mission Impossible: Ghost Protocol and The Adventures Of
Tintin: The Secret Of The Unicorn released in India before
they did in the U.S.
Digital sales of music contributes 42% of total revenues of the
music industry in India and its share will be almost 80% by
2015
77 crs mobile phones , 55 crs active mobile subscribers and 8
crs mobile internet users
More than 35 million Indians are logged on to some kind of
social network
India has the 2nd highest number of Facebook users and 3rd
highest number of internet users.

15. Key figures about Indian M&E
industry
Average time spent watching television is 2.55 hrs / day.
One of the highest in the world.
Advertising spends across all media to cross Rs 629
billion by 2017
40 million DTH households
107 million copies of newspapers circulated daily
accounting for than 20% of all dailies in the world.
Indian film industry is pegged at 112 billion INR and
produces more movies than Hollywood every year
4 billion movie tickets sold across 12,500 screens

16. The India Story
80% cinema screens are now digitized and 100% will be
digitized by 2015.
1000 Crs Box-Office mark not far
DAS for TV digitization; Phase-1 completed in 4 metros and
Phase –II in 38 cities under process.
Govt. has announced new Radio licensees in 294 cities
India is still largely a traditional media market with new media
co-existing as an add-on distribution platform
Regional Markets remain key centers of growth across print, TV
and films.
India is a language driven market due to increasing literacy in
regional languages.
Revenue models still advertising dependent as compared to
global standards and hence susceptible to economic downturns.
Piracy and transparency across value chain a concern
Indian content being consumed worldwide albeit gradually eg:
Zee TV in 169 countries, Chennai Express released in 35
countries

17. Can India reach the Un-Reached !!!
How to segment a diverse audience base and create
customized content for each segment to ensure relevance
with-out losing economies of scale ?
Is there possibility of further zoning/ going hyper-local to
create localized content?
How do we engage the multi-tasking youth of today who
experiences content on varied distribution platforms but forms
a low ARPU segment ?
How to leverage increasing penetration of mobile phones
and increased band-width connectivity through 3G/4G
technology?
How to create content which has a global appeal for
international markets?

18. Major Companies
Print
Bennett Coleman & Co (The Times of India)
HT Media (Hindustan Times)
Telegraph (ABP group)
Dainik Bhaskar
Dainik Jagran
Deccan Herald
Deccan Chronicle
Gujarat Samachar
Rajasthan Patrika
Navbharat Times
MaharashtraTimes

19. TV
Colors ( Viacom 18 Group)
MTV (Viacom 18 Group)
Star TV
ABP News
Zee Group
Sony (Multi Screen Media & Sony Group)
SAB TV
Life OK
UTV (Movies/Bindaas/Action)
Disney (Walt Disney Group)
Cartoon Network (Turner Broadcasting/Time Warner)
ESPN (Walt Disney Group)
Ten Sports (Zee Group)
ETV (Eanadu Group)
Discovery
Nat Geo
Fox Traveler

20. Film Entertainment
Disney UTV
Eros Entertainment
Reliance Big Entertainment
Yashraj Films
Viacom 18
Fox Star Studios
Sony Pictures Entertainment
Warner Bros
PVR
Inox
Shemaroo Entertainment
Aamir Khan Productions
Red Chillies Entertainment
Dharma Production
Vidhu Vinod Chopra Films
Vishesh Films

21. Music & Home Video
Saregama (RPG Group)
BIG Music,Home Video & Games
(Reliance Entertainment)
Moser Baer Entertainment Ltd
Shemaroo Entertainment Ltd
Eros
Yashraj Films
T-Series

22. Gaming (PC /Console)
Microsoft
Sony
Electronic Arts
Activision
Nintendo
Take 2
Sega
Ubisoft
Vivendi
Indian Licensees
• Milestone Interactive
•BIG Music, Home Video &
Games
• WWE CD-ROMs

23. Gaming (Mobile/On-line)
Indiagames (UTV)
Dhruva Interactive
Trine Games
Mauj
Mobile2win
Ibibo
Zapak
Hungama

24. Animation/VFX/Post
Production
Toonz Animation
Pentamedia Graphics
UTV Toons
Crest Animation
Prime Focus
Tata Elxsi
Shemaroo Entertainment
BIG Animation

25. Radio
Radio Mirchi (Times Group)
Fever 104 (HT Media)
Big 92.7 (Reliance Entertainment)
Radio City
Red FM

26. OOH
Lakshya
Bright Outdoor
BIG Street
OOH Digital Media Co.
TDI
Times OOH

27. Digital Advertising
Google-adwords
Facebook
Rediff
Yahoo

28. DTH players
Tata Sky (Tata + Sky Broadcasting)
Dish (Zee Group)
Airtel
BIG TV
Videocon D2H

29. Value Chain Presence
Indian
Company/
Group
Film Prod
/ Dist.
Music
/Home
Video
Label
Film
Exhibition
Content
Aggregation
Retail
Stores Gaming On-line
Satellite
Channel Print Radio
Theme
Parks
Times Group
UTV
Eros
Network 18
Reliance
(ADAG)
Yashraj Films
Shemaroo
Moser Baer
PVR
RPG Group
HT Media
Hungama
Mobile
/ Mauj
Zee Group

30. Value Chain Presence
International
Company/Group
Film
Production
Theatrical
Distribution
Music/ Home
Video Label Gaming
Film
Exhibition
Theme
Parks Merchandise
TV
Production
/ Channel
Warner Bros.
Disney
20th Century
Fox
Sony
(Entertainment
Div)
Viacom
Universal
Studios
Fox Star Studios
Wanda/AMC

31. Key Trends
Digital technology continues to
revolutionalise media distribution
Media on the go- Proliferation of New age
Media Devices
Regional Markets becoming increasingly
attractive
Digital advertising offers cost effective
targeted advertising options to advertisers
M&E industry still dependent largely on
advertising revenues due to low ARPU
(Average Revenue Per User)