Universal/encyclopedic/art-historical museums increasingly invoke contemporary museums and art trends to attract new audiences and their money.

1. Courting the Contemporary
Art-Historical Museums
Follow the Money
© Deborah Feller

2. Figure 1. Fukami Sueharu, Upright (2012, pressure-slip-cast porcelain
with pale-blue glaze, granite base). The Metropolitan Museum of Art,
New York. Photo © Deborah Feller.
Figure 2. Kōhei Nawa, PixCell-Deer#24 (2011, mixed media,
taxidermied deer with artificial crystal glass). The Metropolitan
Museum of Art. Photo © Deborah Feller

3. Figure 3: Cover page, The Morgan
Calendar of Events Winter & Spring
2016.
Roy Lichtenstein,
Entablature (1974, oil,
Magna, sand, Magna
medium, aluminum
powder).
and
Antonio Canova,
Naiad (modeled 1815-
17; carved 1820-23,
marble).
Figure 4: National Gallery of Art, Washington,
DC. Photo © Deborah Feller.

4. Figure 5: Philadelphia Museum of Art webpage, "Stay
Connected."
Figure 6: The Metropolitan Museum of Art webpage,
"Visit."

5. Figure 7: The Met Breuer, prior to its opening in March 2016.
Figure 8: Crystal Bridges Museum, aerial view.

6. Figure 9: Chris Ofili, The Holy Virgin Mary (1996, paper collage,
oil paint, glitter, polyester resin, map pins, elephant dung on linen,
95.98 in. x 72 in. [243.8 x 182.9 cm]). Private collection.
Figure 10: Robert Mapplethorpe, Bob Love (1979,
gelatin silver print on paper, 20 in. x 15.98 in. [50.80 x
40.60 cm]). National Galleries of Scotland, Edinburgh.

7. Figure 11: Amadeo Modigliani, Recumbent Nude (1917-18, oil on canvas, 24 in.
x 36 in. [60 x 92 cm]). Private collection.

8. Figure 12: Janine Antoni, Lick and Lather (1993-94, 7 chocolate and 7 soap on 14 pedestals, 24 in. x 16 in.
x 13 in. [60.96 x 40.64 x 33.02 cm]). National Gallery of Art, Washington, D.C.

9. Figure 13: New (right) and
old (above) logos for The
Metropolitan Museum of
Art.

10. Figure 14: Maria Hassabi's
Plastic, performed at the Museum
of Modern Art, February 21-
March 20, 2016.
Figure 15: Monica Bill Barnes and
Company's The Museum Workout, held
at The Metropolitan Museum of Art,
January and February 2017.

11. Figure 16: Description of
MetFridays from website. The
Metropolitan Museum of Art.
Figure 17: Great Hall Balcony
Bar, from website. The
Metropolitan Museum of Art.

12. Figure 18: Boston Loves Impressionism, crowdsourced exhibit at the
Boston Museum of Fine Arts.

13. Figure 19: View of Chinese gallery with clothed manikin at
China: Through the Looking Glass. (2015) The Metropolitan
Museum of Art.

14. Figure 20: Top ten art museums
measured by attendance figures.
The ArtNewspaper. (2015)

15. Figure 21: "...you've always had the power." Glinda to Dorothy in The
Wizard of Oz. (1939)